{"product_id":"anua-niacinamide-10-plus-txa-4-serum","title":"ANUA Niacinamide 10% + TXA 4% Serum","description":"\u003ch2\u003eWhat is the ANUA Niacinamide 10% + TXA 4% Serum?\u003c\/h2\u003e\u003cp\u003eThis is ANUA's targeted brightening serum, made for people who want marks and patchy tone to look more even. Its formula stacks three well-known brightening ingredients: niacinamide at 10%, tranexamic acid (often shortened to TXA) at 4% and arbutin. Around them sits a hydrating, barrier-friendly base with ceramide NP, panthenol and a whole family of hyaluronic acids, so the serum treats tone without leaving skin tight.\u003c\/p\u003e\u003cp\u003eThe liquid has a pale pink tint that comes from vitamin B12, not from added colour, and it has no added fragrance. It is one of the most searched niacinamide serums in Pakistan because it goes beyond oil control and pores to work on the dark marks that summer sun and breakouts leave behind.\u003c\/p\u003e\u003ch3\u003eWhat does \"TXA 4%\" mean?\u003c\/h3\u003e\u003cp\u003eTXA stands for tranexamic acid, an ingredient valued in skincare for helping stubborn discolouration look lighter and more even. Four per cent is a meaningful strength for a daily serum, especially combined with niacinamide.\u003c\/p\u003e\u003ch3\u003eWhat does a 10% niacinamide serum do?\u003c\/h3\u003e\u003cp\u003eNiacinamide, a form of vitamin B3, helps regulate shine, makes pores look smaller, supports the skin barrier and helps uneven tone look brighter. At 10% it is a concentrated, everyday-active strength that most skin types can use.\u003c\/p\u003e\u003ch2\u003eANUA Niacinamide + TXA Serum benefits: what it does for your skin\u003c\/h2\u003e\u003cp\u003eThe serum is built for even, bright-looking skin, with a few bonus benefits along the way.\u003c\/p\u003e\u003ch3\u003eHelps dark spots and acne marks look lighter\u003c\/h3\u003e\u003cp\u003eTranexamic acid, niacinamide and arbutin work on the look of discolouration from different angles. With daily use and sunscreen, brown post-acne marks, sun spots and patchy areas tend to look softer and less contrasting.\u003c\/p\u003e\u003ch3\u003eBrighter, more even tone overall\u003c\/h3\u003e\u003cp\u003eDull, tired-looking skin gets a gradual lift in radiance. A stable vitamin C derivative in the formula adds to that clearer, more luminous look.\u003c\/p\u003e\u003ch3\u003eLess shine and smaller-looking pores\u003c\/h3\u003e\u003cp\u003eNiacinamide helps balance oil, which is welcome for oily and combination skin in a humid summer.\u003c\/p\u003e\u003ch3\u003eHydration and barrier comfort\u003c\/h3\u003e\u003cp\u003eMultiple hyaluronic acids, polyglutamic acid, ceramide NP and panthenol keep skin plump and comfortable, which helps prevent the dryness some brightening serums cause.\u003c\/p\u003e\u003ch2\u003eANUA Niacinamide + TXA Serum key ingredients\u003c\/h2\u003e\u003cp\u003eThe formula is long, but these are the ingredients that matter most.\u003c\/p\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eIngredient\u003c\/th\u003e\n\u003cth\u003eWhat it does\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNiacinamide 10%\u003c\/td\u003e\n\u003ctd\u003eBrightens tone, balances oil, refines the look of pores, supports the barrier\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTranexamic acid 4%\u003c\/td\u003e\n\u003ctd\u003eTargets the look of stubborn marks and patchy discolouration\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eArbutin and alpha-arbutin\u003c\/td\u003e\n\u003ctd\u003eBrightening support for a more even complexion\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3-O-ethyl ascorbic acid\u003c\/td\u003e\n\u003ctd\u003eA stable vitamin C form that adds radiance\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHyaluronic acid complex and polyglutamic acid\u003c\/td\u003e\n\u003ctd\u003eLayered hydration from surface to deeper layers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCeramide NP and panthenol\u003c\/td\u003e\n\u003ctd\u003eBarrier support and comfort\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCentella and mugwort extracts\u003c\/td\u003e\n\u003ctd\u003eSoothing botanicals that calm the look of redness\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003ch3\u003eWhy combine niacinamide with tranexamic acid?\u003c\/h3\u003e\u003cp\u003eEach works on the look of discolouration in a different way, so together they often give more visible results than either alone, while niacinamide also helps the barrier cope with the treatment.\u003c\/p\u003e\u003ch3\u003eIs it fragrance-free?\u003c\/h3\u003e\u003cp\u003eYes. ANUA describes the serum as fragrance-free, and the pink colour comes from vitamin B12. That makes it easier for sensitive skin to tolerate than many scented brightening serums.\u003c\/p\u003e\u003ch2\u003eIs ANUA Niacinamide + TXA Serum good for your skin type?\u003c\/h2\u003e\u003cp\u003eMost skin types can use it. Here is how it suits each concern people ask about.\u003c\/p\u003e\u003ch3\u003eIs it good for oily skin?\u003c\/h3\u003e\u003cp\u003eYes. The watery texture absorbs quickly, niacinamide helps with shine and it sits nicely under a gel moisturiser and sunscreen. It is one of the best-suited brightening serums for oily skin in hot weather.\u003c\/p\u003e\u003ch3\u003eIs it good for dry skin?\u003c\/h3\u003e\u003cp\u003eIt is more hydrating than most brightening serums thanks to its hyaluronic acids and ceramides, so dry skin can use it comfortably. Follow it with a richer cream to lock the moisture in.\u003c\/p\u003e\u003ch3\u003eIs it good for acne-prone skin?\u003c\/h3\u003e\u003cp\u003eIt is excellent for the marks acne leaves behind, and niacinamide supports oily, breakout-prone skin. It does not unclog pores on its own, so if active breakouts are your main issue, pair it with a dedicated treatment from our \u003ca href=\"\/collections\/concern-acne\"\u003eacne and blemish collection\u003c\/a\u003e.\u003c\/p\u003e\u003ch3\u003eIs it good for sensitive skin?\u003c\/h3\u003e\u003cp\u003eGenerally yes, since it is fragrance-free and includes soothing extracts. At 10% niacinamide, a small number of sensitive faces feel a little warmth or redness at first, so start once a day and see how your skin responds.\u003c\/p\u003e\u003ch4\u003eWho should patch-test first?\u003c\/h4\u003e\u003cp\u003ePatch-test if your skin flushes easily or you have reacted to niacinamide before. If you are completely new to actives, the gentler \u003ca href=\"\/products\/anua-peach-70-niacinamide-serum-30ml\"\u003eANUA Peach 70% Niacinamide Serum\u003c\/a\u003e is an easier starting point.\u003c\/p\u003e\u003ch2\u003eHow to use ANUA Niacinamide + TXA Serum morning and night\u003c\/h2\u003e\u003cp\u003eIt is gentle enough for twice-daily use once your skin is comfortable.\u003c\/p\u003e\u003ch3\u003eIn your morning routine\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eCleanse and apply toner, such as the \u003ca href=\"\/products\/anua-heartleaf-77-soothing-toner\"\u003eANUA Heartleaf 77% Soothing Toner\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003ePat a few drops of the serum over your face and any marks.\u003c\/li\u003e\n\u003cli\u003eAdd a light moisturiser.\u003c\/li\u003e\n\u003cli\u003eFinish with broad-spectrum sunscreen; this step is essential for fading marks.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eIn your evening routine\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eRemove sunscreen and makeup with the \u003ca href=\"\/products\/anua-heartleaf-pore-control-cleansing-oil\"\u003eANUA Heartleaf Pore Control Cleansing Oil\u003c\/a\u003e, then cleanse.\u003c\/li\u003e\n\u003cli\u003eApply toner and the serum.\u003c\/li\u003e\n\u003cli\u003eSeal with moisturiser.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eHow many drops should I use?\u003c\/h3\u003e\u003cp\u003eTwo to three drops covers the whole face. Using more does not speed up results and can make the next layers pill.\u003c\/p\u003e\u003ch3\u003eHow often should I use it?\u003c\/h3\u003e\u003cp\u003eBegin once a day for the first week or two, then move to morning and night if your skin feels fine. Consistency over two to three months matters more than frequency.\u003c\/p\u003e\u003ch3\u003eCan I use niacinamide serum after an AHA, BHA or glycolic acid toner?\u003c\/h3\u003e\u003cp\u003eYes, for most people. Apply the acid toner first, wait a minute or two, then the serum. If your skin stings or turns red, separate them: use the acid at night and this serum in the morning. With a strong product like the \u003ca href=\"\/products\/the-ordinary-glycolic-acid-7-toning-solution\"\u003eThe Ordinary Glycolic Acid 7% Toning Solution\u003c\/a\u003e, alternating is the safer approach at first.\u003c\/p\u003e\u003ch3\u003eCan I use it after an at-home AHA BHA peel?\u003c\/h3\u003e\u003cp\u003eAfter a strong peel, give skin a calm evening with only moisturiser, then reintroduce the serum the next day. This avoids piling actives onto freshly exfoliated skin.\u003c\/p\u003e\u003ch3\u003eWhat to pair it with, and what not to mix\u003c\/h3\u003e\u003cp\u003eIt pairs well with vitamin C such as the \u003ca href=\"\/products\/cosrx-the-vitamin-c-23-serum-20ml\"\u003eCOSRX The Vitamin C 23 Serum\u003c\/a\u003e, with retinoids on alternate nights and with any hydrating moisturiser. On nights you use a retinoid like the \u003ca href=\"\/products\/celimax-the-vita-a-retinal-shot-tightening-booster-15ml\"\u003ecelimax Vita-A Retinal Shot Tightening Booster\u003c\/a\u003e, start by using the serum in the morning instead.\u003c\/p\u003e\u003ch2\u003eANUA Niacinamide + TXA Serum results: how long until you see a difference?\u003c\/h2\u003e\u003cp\u003eBrightening is gradual. A realistic timeline looks like this.\u003c\/p\u003e\u003ch3\u003eWithin two to four weeks\u003c\/h3\u003e\u003cp\u003eSkin often looks brighter, less oily and more hydrated. Fresh marks may already seem a little softer.\u003c\/p\u003e\u003ch3\u003eAfter eight to twelve weeks\u003c\/h3\u003e\u003cp\u003eOlder post-acne marks, sun spots and patchy areas usually look noticeably more even, as long as you have worn sunscreen every day.\u003c\/p\u003e\u003ch2\u003eDoes ANUA Niacinamide + TXA Serum have side effects?\u003c\/h2\u003e\u003cp\u003eIt is well tolerated by most people. Possible reactions are a brief warm or tingly feeling, mild redness in very sensitive skin, or pilling if you use too much under heavy products.\u003c\/p\u003e\u003ch3\u003eWhat if my skin turns red?\u003c\/h3\u003e\u003cp\u003eUse it once a day or every other day, apply it over a thin layer of moisturiser and avoid stacking other strong actives. If redness persists, stop and consult a dermatologist.\u003c\/p\u003e\u003ch3\u003eCan I use niacinamide serum while pregnant?\u003c\/h3\u003e\u003cp\u003eNiacinamide is widely used, but the serum also contains tranexamic acid and arbutin. Ask your doctor before using brightening actives during pregnancy or breastfeeding.\u003c\/p\u003e\u003ch2\u003eANUA Niacinamide + TXA vs The Ordinary and Medicube\u003c\/h2\u003e\u003cp\u003eThese are the comparisons Pakistani shoppers search for most.\u003c\/p\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003e\u003c\/th\u003e\n\u003cth\u003eANUA Niacinamide 10% + TXA 4%\u003c\/th\u003e\n\u003cth\u003eThe Ordinary Niacinamide 10% + Zinc 1%\u003c\/th\u003e\n\u003cth\u003eMedicube brightening serums\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMain focus\u003c\/td\u003e\n\u003ctd\u003eDark marks and uneven tone\u003c\/td\u003e\n\u003ctd\u003eOil control and pores\u003c\/td\u003e\n\u003ctd\u003eGlow and tone, by product\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKey actives\u003c\/td\u003e\n\u003ctd\u003eNiacinamide, TXA, arbutin\u003c\/td\u003e\n\u003ctd\u003eNiacinamide, zinc\u003c\/td\u003e\n\u003ctd\u003eVaries (PDRN, vitamin C, TXA)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTexture\u003c\/td\u003e\n\u003ctd\u003eWatery, hydrating\u003c\/td\u003e\n\u003ctd\u003eSlightly tacky serum\u003c\/td\u003e\n\u003ctd\u003eLight serums\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBest for\u003c\/td\u003e\n\u003ctd\u003ePost-acne marks, dull skin\u003c\/td\u003e\n\u003ctd\u003eVery oily, congested skin\u003c\/td\u003e\n\u003ctd\u003eGlow-focused routines\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003cp\u003eChoose ANUA's serum when marks and patchiness are the priority; choose \u003ca href=\"\/products\/the-ordinary-niacinamide-10-plus-zinc-1-serum\"\u003eThe Ordinary Niacinamide 10% + Zinc 1%\u003c\/a\u003e if oil and pores matter most. If redness is your main concern, look at the \u003ca href=\"\/products\/anua-azelaic-acid-10-hyaluron-redness-soothing-serum\"\u003eANUA Azelaic Acid 10 Hyaluron Redness Soothing Serum\u003c\/a\u003e instead.\u003c\/p\u003e\u003ch2\u003eANUA Niacinamide + TXA Serum price in Pakistan\u003c\/h2\u003e\u003cp\u003eIt comes in a full 30ml bottle and a 10ml size that is handy for trying it or travelling. Whichever you choose, its current price is shown live on this page, and every order can be paid by cash on delivery.\u003c\/p\u003e\u003ch2\u003eOriginal vs fake ANUA Niacinamide + TXA Serum: how to check\u003c\/h2\u003e\u003cp\u003eA brightening serum is not something to gamble on. The genuine serum has a light pink, watery liquid with no added scent, crisp printing on a sealed box, and batch and expiry codes that match on box and bottle. A strong perfume, a thick or cloudy texture or a wrong colour are red flags.\u003c\/p\u003e\u003ch3\u003eWhere to buy original ANUA in Pakistan\u003c\/h3\u003e\u003cp\u003eChoose a seller that can prove its supply chain. YESBEAUTY is an authentic seller of ANUA in Pakistan, and this serum is sourced directly from ANUA's official distribution channels in Seoul, Korea. We belong to the Korean Skincare group, so every bottle is 100% original, and if a product is ever found to be inauthentic you can return it under our 7-day guarantee. See \u003ca href=\"\/pages\/authenticity-promise\"\u003eour Authenticity Promise\u003c\/a\u003e for how we check stock.\u003c\/p\u003e\u003ch2\u003eBest serum for dark spots in Pakistan: where this serum fits\u003c\/h2\u003e\u003cp\u003eFor post-acne marks and sun spots this is one of the most complete everyday options. Pair it with vitamin C in the morning for extra glow, or explore our full \u003ca href=\"\/collections\/concern-dark-spots\"\u003edark spots collection\u003c\/a\u003e, our \u003ca href=\"\/collections\/ing-niacinamide\"\u003eniacinamide edit\u003c\/a\u003e and every \u003ca href=\"\/collections\/serums\"\u003eserum and ampoule\u003c\/a\u003e. You can also see the complete \u003ca href=\"\/collections\/anua\"\u003eANUA range\u003c\/a\u003e.\u003c\/p\u003e\u003ch2\u003eUsing it in Pakistan's sun and humidity\u003c\/h2\u003e\u003ch3\u003eCan I use it on my neck, hands or underarms?\u003c\/h3\u003e\u003cp\u003eYou can extend a drop or two to the neck and the backs of the hands, which also show sun spots. For underarms or other body areas, a dedicated body product is more practical, as a 30ml face serum would not go far.\u003c\/p\u003e\u003ch3\u003eCan men use the ANUA Niacinamide + TXA Serum?\u003c\/h3\u003e\u003cp\u003eYes. Men dealing with post-shave bumps that leave marks, or with oily skin and uneven tone from time outdoors, often find this light, fragrance-free serum easy to add after cleansing and before sunscreen.\u003c\/p\u003e\u003cp\u003eStrong UV can undo months of brightening in a few days, so daily sunscreen and reapplication outdoors are essential while you treat marks. The serum's light texture works well in humid weather; keep the bottle closed, out of direct sun and away from heat, and use it within the period shown on the pack.\u003c\/p\u003e","brand":"ANUA","offers":[{"title":"30ml","offer_id":67813300404615,"sku":"ANU-SR-013-30ML","price":6380.0,"currency_code":"PKR","in_stock":false},{"title":"10ml","offer_id":67813300437383,"sku":"ANU-SR-013-10ML","price":2480.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1112\/5620\/7751\/files\/anua-niacinamide-10-plus-txa-4-serum-1.jpg?v=1793216388","url":"https:\/\/yesbeauty.pk\/products\/anua-niacinamide-10-plus-txa-4-serum","provider":"YESBEAUTY","version":"1.0","type":"link"}