{"product_id":"anua-rice-7-ceramide-hydrating-barrier-serum-50ml","title":"ANUA Rice 7 Ceramide Hydrating Barrier Serum 50ml","description":"\u003ch2\u003eWhat is ANUA Rice 7 Ceramide Hydrating Barrier Serum?\u003c\/h2\u003e\u003cp\u003eANUA Rice 7 Ceramide Hydrating Barrier Serum is a lightweight hydrating serum built on rice bran water instead of plain water, with ceramide NP, sodium hyaluronate, panthenol and niacinamide layered in. It is designed for skin that feels tight, rough or easily upset: the kind that drinks up moisturiser in the morning and feels parched again by mid-afternoon. The 50ml bottle sits in the treatment step of a routine, after toner and before cream, and it is fragrance-free.\u003c\/p\u003e\u003cp\u003eThink of it as a barrier helper rather than a single-purpose active. It does not exfoliate hard or tingle; it adds water to the skin, then helps keep that water in. That makes it an easy daily serum for people who have tried strong actives and now want something calm and steady.\u003c\/p\u003e\u003ch3\u003eIs it a serum, an essence or a moisturiser?\u003c\/h3\u003e\u003cp\u003eIt is a true serum: thinner than a cream, a little thicker than an essence, and quick to sink in. Most people still follow it with a moisturiser, especially in winter or air-conditioned offices, because a serum alone rarely seals in enough hydration for dry skin.\u003c\/p\u003e\u003ch2\u003eANUA Rice 7 Ceramide Hydrating Barrier Serum benefits: what it does for your skin\u003c\/h2\u003e\u003ch3\u003eDeep, comfortable hydration\u003c\/h3\u003e\u003cp\u003eRice bran water, glycerin and two forms of hyaluronic acid pull water into the upper layers of skin. Flaky patches around the nose and mouth look smoother within the first few uses, and makeup sits more evenly on top.\u003c\/p\u003e\u003ch3\u003eA stronger, calmer moisture barrier\u003c\/h3\u003e\u003cp\u003eCeramide NP mirrors one of the fats your skin uses to hold its cells together. Paired with panthenol and allantoin, it supports a barrier that has been worn down by harsh cleansers, over-exfoliation, dry winds or long hours under a fan.\u003c\/p\u003e\u003ch3\u003eA softer, more even-looking glow\u003c\/h3\u003e\u003cp\u003eNiacinamide and alpha-arbutin sit lower in the formula, so they work gently. With steady use they support a more even-looking tone and help post-breakout marks look less obvious, without the irritation that higher-strength brighteners can cause.\u003c\/p\u003e\u003ch2\u003eANUA Rice 7 Ceramide Hydrating Barrier Serum key ingredients\u003c\/h2\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eIngredient\u003c\/th\u003e\n\u003cth\u003eWhat it does\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRice bran water and rice extract\u003c\/td\u003e\n\u003ctd\u003eBase of the formula; softens and hydrates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCeramide NP\u003c\/td\u003e\n\u003ctd\u003eSupports the skin's protective lipid layer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSodium hyaluronate and hyaluronic acid\u003c\/td\u003e\n\u003ctd\u003eDraw and hold water in the skin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNiacinamide\u003c\/td\u003e\n\u003ctd\u003eHelps tone look more even and pores less visible\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePanthenol and allantoin\u003c\/td\u003e\n\u003ctd\u003eComfort dry, irritated areas\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAlpha-arbutin\u003c\/td\u003e\n\u003ctd\u003eGently supports a brighter-looking complexion\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003ch3\u003eWhy rice and ceramide work well together\u003c\/h3\u003e\u003cp\u003eRice-based ingredients have a long history in Korean routines because they soften and add a natural-looking radiance. Ceramides then help that softness last by reducing water loss. If you like this pairing, ANUA also makes the \u003ca href=\"\/products\/anua-rice-70-glow-milky-toner\"\u003eRice 70 Glow Milky Toner\u003c\/a\u003e, and our \u003ca href=\"\/collections\/ing-rice\"\u003erice skincare edit\u003c\/a\u003e and \u003ca href=\"\/collections\/ing-ceramide\"\u003eceramide skincare edit\u003c\/a\u003e collect similar formulas.\u003c\/p\u003e\u003ch2\u003eIs it right for your skin type?\u003c\/h2\u003e\u003ch3\u003eIs ANUA Rice 7 Ceramide Hydrating Barrier Serum good for dry skin?\u003c\/h3\u003e\u003cp\u003eYes, dry and dehydrated skin is exactly who it is made for. Apply it on slightly damp skin, then seal it with a cream so the water it draws in stays put. In winter, two thin layers before moisturiser work better than one thick one.\u003c\/p\u003e\u003ch3\u003eIs ANUA Rice 7 Ceramide Hydrating Barrier Serum good for acne-prone skin?\u003c\/h3\u003e\u003cp\u003eIt can be. It contains no heavy oils and the brand describes it as suitable for fungal-acne-prone skin, so most breakout-prone skin tolerates it well. It will not clear active pimples on its own; its job is to keep skin hydrated and comfortable while you use targeted treatments such as salicylic acid or retinoids.\u003c\/p\u003e\u003ch3\u003eIs it good for oily, combination and sensitive skin?\u003c\/h3\u003e\u003cp\u003eOily and combination skin can use it as their only hydrating layer in humid months, followed by a light gel cream or simply sunscreen in the morning. Sensitive skin usually likes it because it is fragrance-free and has no strong acids.\u003c\/p\u003e\u003ch4\u003eWho should patch-test first\u003c\/h4\u003e\u003cp\u003eIf you react to rice, honey or plant extracts, apply a small amount on your jawline for two evenings before using it all over.\u003c\/p\u003e\u003ch2\u003eHow to use ANUA Rice 7 Ceramide Hydrating Barrier Serum (morning and night)\u003c\/h2\u003e\u003ch3\u003eIn your morning routine\u003c\/h3\u003e\u003cp\u003eCleanse, apply toner, then press two or three drops over your face and neck. Follow with moisturiser and finish with a broad-spectrum sunscreen; the serum is light enough to sit under sun cream without pilling.\u003c\/p\u003e\u003ch3\u003eIn your evening routine\u003c\/h3\u003e\u003cp\u003eRemove sunscreen with an oil cleanser such as the \u003ca href=\"\/products\/anua-heartleaf-pore-control-cleansing-oil\"\u003eANUA Heartleaf Pore Control Cleansing Oil\u003c\/a\u003e, follow with a gentle foam, then toner. Apply the serum before any cream. On nights you use a retinoid, put the serum on first to cushion the skin.\u003c\/p\u003e\u003ch3\u003eHow much and how often?\u003c\/h3\u003e\u003cp\u003eTwo to three drops cover the face; add one more for the neck. It is gentle enough for twice-daily use, every day.\u003c\/p\u003e\u003ch3\u003eWhat to pair it with, and what not to mix\u003c\/h3\u003e\u003cp\u003eIt pairs well with almost everything: soothing toners like the \u003ca href=\"\/products\/anua-heartleaf-77-soothing-toner\"\u003eANUA Heartleaf 77% Soothing Toner\u003c\/a\u003e, vitamin C in the morning such as the \u003ca href=\"\/products\/cosrx-the-vitamin-c-23-serum-20ml\"\u003eCOSRX The Vitamin C 23 Serum\u003c\/a\u003e, and retinol at night such as the \u003ca href=\"\/products\/celimax-the-vita-a-retinol-shot-tightening-serum-30ml\"\u003ecelimax Vita-A Retinol Shot\u003c\/a\u003e. There is nothing in it that clashes with common actives; just avoid layering several strong exfoliants on the same night.\u003c\/p\u003e\u003ch2\u003eANUA Rice 7 Ceramide Hydrating Barrier Serum results: how long until you see a difference?\u003c\/h2\u003e\u003cp\u003eHydration is noticeable right away: skin feels softer and looks less dull after the first application. Tightness and flaking usually settle within one to two weeks of twice-daily use. The gentler tone benefits from niacinamide and arbutin take longer, typically six to eight weeks of steady use, and they work best when you protect your skin with sunscreen every day.\u003c\/p\u003e\u003ch2\u003eDoes ANUA Rice 7 Ceramide Hydrating Barrier Serum have side effects?\u003c\/h2\u003e\u003cp\u003eSide effects are uncommon because the formula is mild. A few people may notice small bumps if their skin dislikes a particular plant extract; stop and patch-test if that happens. Very oily skin may find it too rich only if layered with heavy creams in summer, in which case use it with a gel moisturiser instead.\u003c\/p\u003e\u003ch2\u003eANUA Rice 7 Ceramide Hydrating Barrier Serum price in Pakistan\u003c\/h2\u003e\u003cp\u003eThe current price for the 50ml bottle is shown live at the top of this page. One bottle usually lasts around two to three months with daily use, which makes it good value for a barrier serum. Orders over Rs. 6,000 get free delivery, and you can pay cash on delivery anywhere in the country. Browse more of the brand on our \u003ca href=\"\/collections\/anua\"\u003eANUA page\u003c\/a\u003e.\u003c\/p\u003e\u003ch2\u003eOriginal vs fake ANUA Rice 7 Ceramide Hydrating Barrier Serum: how to check\u003c\/h2\u003e\u003cp\u003ePopular ANUA serums are copied, so check a few details. The genuine bottle has clean, evenly printed text, a firmly fitted dropper, a batch code and expiry date on the box and bottle that match each other, and a texture that is light and slightly milky-clear rather than watery or sticky. Prices that look far too low are another warning sign.\u003c\/p\u003e\u003cp\u003eYESBEAUTY is an authentic seller of ANUA in Pakistan. This serum is sourced directly from ANUA's official distribution channels in Seoul, Korea, and every order is covered by our 7-day return guarantee if a product is ever found inauthentic. Read how we check stock in \u003ca href=\"\/pages\/authenticity-promise\"\u003eThe YESBEAUTY Authenticity Promise\u003c\/a\u003e.\u003c\/p\u003e\u003ch2\u003eBest hydrating serum for dull, dry skin in Pakistan: where this one fits\u003c\/h2\u003e\u003cp\u003eIf dryness and dullness are your main concerns, this serum is a gentle first choice. If you want a stronger brightening focus, the \u003ca href=\"\/products\/anua-peach-70-niacinamide-serum-30ml\"\u003eANUA Peach 70% Niacinamide Serum\u003c\/a\u003e is the next step up, while \u003ca href=\"\/products\/the-ordinary-niacinamide-10-plus-zinc-1-serum\"\u003eThe Ordinary Niacinamide 10% + Zinc 1%\u003c\/a\u003e suits oilier skin. See every option in our \u003ca href=\"\/collections\/serums\"\u003eserums and ampoules\u003c\/a\u003e and \u003ca href=\"\/collections\/concern-dullness\"\u003edullness\u003c\/a\u003e edits.\u003c\/p\u003e\u003ch3\u003eHow should you store it in Pakistan's heat?\u003c\/h3\u003e\u003cp\u003eKeep it closed, upright and away from direct sun or a hot car. Use it within about 12 months of opening; check the open-jar symbol on the box for the exact period.\u003c\/p\u003e","brand":"ANUA","offers":[{"title":"50ml","offer_id":67813282906503,"sku":"ANU-SR-009-50ML","price":6980.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1112\/5620\/7751\/files\/anua-rice-7-ceramide-hydrating-barrier-serum-50ml-1.jpg?v=1793215963","url":"https:\/\/yesbeauty.pk\/products\/anua-rice-7-ceramide-hydrating-barrier-serum-50ml","provider":"YESBEAUTY","version":"1.0","type":"link"}