{"product_id":"anua-rice-70-intensive-moisturizing-milk-150ml","title":"ANUA Rice 70 Intensive Moisturizing Milk 150ml","description":"\u003ch2\u003eWhat is ANUA Rice 70 Intensive Moisturizing Milk?\u003c\/h2\u003e\u003cp\u003eANUA Rice 70 Intensive Moisturizing Milk is a fluid, milky moisturiser from the Korean brand ANUA. Its formula is 70% rice bran water, combined with ceramide NP, cholesterol, phytosphingosine and niacinamide. The result is a moisturiser that sits between a lotion and a cream in richness: it spreads like a light milk, sinks in fast and leaves skin soft, supple and comfortable without a greasy film.\u003c\/p\u003e\u003cp\u003eIt extends ANUA's popular Rice line, which already includes the \u003ca href=\"\/products\/anua-rice-70-glow-milky-toner\"\u003eANUA Rice 70 Glow Milky Toner\u003c\/a\u003e, into a proper moisturising step for people who want more nourishment than a toner alone can give. It is free from artificial fragrance and comes in a 150ml bottle.\u003c\/p\u003e\u003ch3\u003eWhat is a moisturising milk?\u003c\/h3\u003e\u003cp\u003eA milk is a moisturiser with a thinner, more fluid texture than a classic cream. It is ideal for people who find creams too heavy, especially in hot, humid weather, but still need more than a watery gel to keep skin comfortable.\u003c\/p\u003e\u003ch2\u003eANUA Rice 70 Intensive Moisturizing Milk benefits: what it does for your skin\u003c\/h2\u003e\u003ch3\u003eDeep, non-greasy hydration\u003c\/h3\u003e\u003cp\u003eRice bran water floods the skin with moisture, so dry, tight areas feel soft and supple within minutes, while the light texture keeps the face from feeling coated.\u003c\/p\u003e\u003ch3\u003eA stronger moisture barrier\u003c\/h3\u003e\u003cp\u003eCeramide NP, cholesterol and phytosphingosine are lipids your skin barrier naturally uses. Topping them up helps the skin hold on to water and stay calmer. Explore more barrier-friendly picks in our \u003ca href=\"\/collections\/ing-ceramide\"\u003eceramide skincare collection\u003c\/a\u003e.\u003c\/p\u003e\u003ch3\u003eA more even, radiant-looking tone\u003c\/h3\u003e\u003cp\u003eRice bran and niacinamide both support a brighter, more even-looking complexion. With consistent use, the look of dark spots and dullness gradually softens, leaving skin clearer and more luminous.\u003c\/p\u003e\u003ch3\u003eA smooth base for makeup\u003c\/h3\u003e\u003cp\u003eBecause it absorbs quickly and leaves a soft, non-sticky finish, it makes a comfortable base for sunscreen and makeup in the morning.\u003c\/p\u003e\u003ch2\u003eANUA Rice 70 Intensive Moisturizing Milk key ingredients\u003c\/h2\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eIngredient\u003c\/th\u003e\n\u003cth\u003eWhat it does\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRice bran water (70%)\u003c\/td\u003e\n\u003ctd\u003eHydrates and supports a brighter, more even look\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCeramide NP\u003c\/td\u003e\n\u003ctd\u003eReinforces the skin's moisture barrier\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCholesterol and phytosphingosine\u003c\/td\u003e\n\u003ctd\u003eBarrier lipids that work alongside ceramides\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNiacinamide\u003c\/td\u003e\n\u003ctd\u003eHelps even out tone and refine the look of pores\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003cp\u003eRice is one of Korea's most loved skincare ingredients. Discover more formulas built around it in our \u003ca href=\"\/collections\/ing-rice\"\u003erice skincare collection\u003c\/a\u003e.\u003c\/p\u003e\u003ch2\u003eIs ANUA Rice 70 Intensive Moisturizing Milk good for oily skin?\u003c\/h2\u003e\u003cp\u003eYes, for most oily skin types. The milky texture hydrates without the heaviness of a thick cream, which is exactly what oily skin needs in hot weather. Apply a thin layer, let it absorb, and you should not feel greasy. If your skin is extremely oily, use it at night and try a lighter gel in the morning during peak summer.\u003c\/p\u003e\u003ch3\u003eDry skin\u003c\/h3\u003e\u003cp\u003eDry skin will love the barrier lipids. In winter, apply two thin layers, or follow with a richer cream on the driest areas. Our \u003ca href=\"\/collections\/concern-dryness\"\u003edryness edit\u003c\/a\u003e has more ideas.\u003c\/p\u003e\u003ch3\u003eSensitive skin\u003c\/h3\u003e\u003cp\u003eThe fragrance-free, barrier-supporting formula suits most sensitive skin types. As with any new product, patch-test it on the jaw for a couple of days first.\u003c\/p\u003e\u003ch3\u003eCombination skin\u003c\/h3\u003e\u003cp\u003eUse a normal layer on drier cheeks and a lighter one on the T-zone. The texture is easy to adjust, which makes it a practical one-bottle solution.\u003c\/p\u003e\u003ch2\u003eHow to use ANUA Rice 70 Intensive Moisturizing Milk (morning and night)\u003c\/h2\u003e\u003col\u003e\n\u003cli\u003eCleanse, then apply toner and any serums.\u003c\/li\u003e\n\u003cli\u003eShake the bottle gently if needed and dispense a small amount, about the size of a large pea.\u003c\/li\u003e\n\u003cli\u003eWarm it between your fingertips and press it over the face and neck.\u003c\/li\u003e\n\u003cli\u003eLet it settle for a minute.\u003c\/li\u003e\n\u003cli\u003eIn the morning, finish with sunscreen.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eLayering it with the rest of your routine\u003c\/h3\u003e\u003cp\u003eIt pairs naturally with the \u003ca href=\"\/products\/anua-peach-70-niacinamide-serum-30ml\"\u003eANUA Peach 70% Niacinamide Serum\u003c\/a\u003e for a glow-focused routine, or after the \u003ca href=\"\/products\/cosrx-advanced-snail-96-mucin-power-essence\"\u003eCOSRX Advanced Snail 96 Mucin Power Essence\u003c\/a\u003e for extra hydration and repair. In the evening, start with the \u003ca href=\"\/products\/anua-heartleaf-pore-control-cleansing-oil\"\u003eANUA Heartleaf Pore Control Cleansing Oil\u003c\/a\u003e if you wear sunscreen or makeup.\u003c\/p\u003e\u003ch3\u003eCan it replace a cream?\u003c\/h3\u003e\u003cp\u003eFor normal, oily and combination skin, yes; it can be your only moisturiser. Very dry skin may still want a cream on top at night, especially in winter.\u003c\/p\u003e\u003ch3\u003eUsing it with exfoliating toners\u003c\/h3\u003e\u003cp\u003eOn evenings you use an acid toner such as the \u003ca href=\"\/products\/the-ordinary-glycolic-acid-7-toning-solution\"\u003eThe Ordinary Glycolic Acid 7% Toning Solution\u003c\/a\u003e, this milk is a good partner: the ceramides and cholesterol help the skin stay comfortable after exfoliation. Let the acid dry fully, then apply the milk as normal. Keep acids to a few nights a week.\u003c\/p\u003e\u003ch3\u003eWhy barrier lipids matter\u003c\/h3\u003e\u003cp\u003eThe outer layer of skin is often compared to a brick wall, with skin cells as the bricks and lipids such as ceramides and cholesterol as the mortar. When that mortar runs low, from harsh cleansing, sun, air conditioning or strong treatments, water escapes and skin feels tight, rough or reactive. A moisturiser that supplies these lipids helps rebuild the wall, which is why skin often feels calmer after a week or two of regular use.\u003c\/p\u003e\u003ch2\u003eANUA Rice 70 Intensive Moisturizing Milk results: how long until you see a difference?\u003c\/h2\u003e\u003cp\u003eSkin feels softer and more hydrated from the very first use. Barrier benefits, such as less tightness and flaking, typically show within one to two weeks. A more even, radiant-looking tone builds gradually over four to eight weeks of daily use alongside sunscreen.\u003c\/p\u003e\u003ch2\u003eDoes ANUA Rice 70 Intensive Moisturizing Milk have side effects?\u003c\/h2\u003e\u003cp\u003eIt is designed to be gentle and is free from artificial fragrance, so side effects are uncommon. Occasionally a new moisturiser can trigger small bumps in congestion-prone skin; if that happens, use less product or stop. Discontinue if you notice persistent redness or itching.\u003c\/p\u003e\u003ch2\u003eANUA Rice 70 Intensive Moisturizing Milk vs ANUA Rice 70 Glow Milky Toner\u003c\/h2\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003e\u003c\/th\u003e\n\u003cth\u003eIntensive Moisturizing Milk\u003c\/th\u003e\n\u003cth\u003eGlow Milky Toner\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStep\u003c\/td\u003e\n\u003ctd\u003eMoisturiser\u003c\/td\u003e\n\u003ctd\u003eToner\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRichness\u003c\/td\u003e\n\u003ctd\u003eMore nourishing, with barrier lipids\u003c\/td\u003e\n\u003ctd\u003eLighter, hydrating prep\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUse\u003c\/td\u003e\n\u003ctd\u003eLast skincare step before sunscreen\u003c\/td\u003e\n\u003ctd\u003eRight after cleansing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003cp\u003eThey are designed to work together: toner first, then the milk. If you can only pick one, choose the milk for barrier support and lasting moisture, or the toner if your skin is oily and needs only a light layer of hydration.\u003c\/p\u003e\u003ch2\u003eANUA Rice 70 Intensive Moisturizing Milk price in Pakistan\u003c\/h2\u003e\u003cp\u003eThe live price for the 150ml bottle can be found on this page. A small amount covers the face, so one bottle typically lasts two to three months of twice-daily use.\u003c\/p\u003e\u003ch2\u003eOriginal vs fake ANUA Rice 70 Intensive Moisturizing Milk: how to check\u003c\/h2\u003e\u003cp\u003eInspect the bottle for sharp ANUA printing, a neatly fitted cap and a batch and expiry code. The milk itself should be smooth, white and uniform with no strong perfume. Separation, lumps or a heavy scent suggest a counterfeit or a product past its best.\u003c\/p\u003e\u003cp\u003eYESBEAUTY is an authentic seller of ANUA in Pakistan; our stock is sourced directly from ANUA's official distribution channels in Seoul, Korea, and is backed by our 7-day authenticity return guarantee. Read \u003ca href=\"\/pages\/authenticity-promise\"\u003ethe YESBEAUTY Authenticity Promise\u003c\/a\u003e and browse the complete \u003ca href=\"\/collections\/anua\"\u003eANUA range\u003c\/a\u003e.\u003c\/p\u003e\u003ch2\u003eUsing it in Pakistan's seasons\u003c\/h2\u003e\u003cp\u003eIn humid months, a single thin layer is usually all you need, followed by a light sunscreen. When the dry winter air arrives, layer it twice or add a cream on top at night. Store the bottle away from direct sunlight and close it after each use.\u003c\/p\u003e","brand":"ANUA","offers":[{"title":"150ml","offer_id":67813383405959,"sku":"ANU-TN-020-150ML","price":5980.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1112\/5620\/7751\/files\/anua-rice-70-intensive-moisturizing-milk-150ml-1.jpg?v=1793216855","url":"https:\/\/yesbeauty.pk\/products\/anua-rice-70-intensive-moisturizing-milk-150ml","provider":"YESBEAUTY","version":"1.0","type":"link"}