{"product_id":"im-from-rice-serum-30ml","title":"I'm From Rice Serum 30ml","description":"\n\u003ch2\u003eWhat is I'm From Rice Serum?\u003c\/h2\u003e\n\u003cp\u003eMeet I'm From Rice Serum: a lightweight Korean treatment serum whose main ingredient, making up 73% of the formula, is rice germ fermented with Aspergillus. It is designed to soothe, add radiance and support a stronger-feeling skin barrier, with niacinamide, squalane and hyaluronic acid working alongside the rice. The texture is silky and fast-absorbing, so it layers under moisturiser without heaviness or pilling.\u003c\/p\u003e\n\u003ch3\u003eWhat is rice serum?\u003c\/h3\u003e\n\u003cp\u003eA rice serum is a concentrated treatment that uses rice-derived ingredients, traditionally prized in East Asian skincare for soft, luminous skin. Fermenting the rice breaks it into smaller compounds that skin takes up more readily, and the process naturally produces nourishing fatty acids such as linolenic acid.\u003c\/p\u003e\n\u003ch3\u003eHow it differs from the Rice Toner\u003c\/h3\u003e\n\u003cp\u003eThe brand's \u003ca href=\"\/products\/im-from-rice-toner\"\u003eI'm From Rice Toner\u003c\/a\u003e is a lighter, first-step hydrator made with rice extract. The serum is the treatment step: more concentrated, fermentation-based and meant to be pressed in after toner.\u003c\/p\u003e\n\n\u003ch2\u003eI'm From Rice Serum benefits: what it does for your skin\u003c\/h2\u003e\n\u003ch3\u003eRadiance for dull skin\u003c\/h3\u003e\n\u003cp\u003eThe fermented rice base and niacinamide help a tired, flat complexion look brighter and more even with regular use.\u003c\/p\u003e\n\u003ch3\u003eBarrier support and comfort\u003c\/h3\u003e\n\u003cp\u003eSqualane, panthenol and madecassoside help the skin feel calmer and less tight, especially when the weather or harsher products leave it stressed.\u003c\/p\u003e\n\u003ch3\u003eLightweight hydration\u003c\/h3\u003e\n\u003cp\u003eGlycerin, betaine and two forms of hyaluronic acid draw in water, giving a soft, plump feel without a greasy film.\u003c\/p\u003e\n\u003ch3\u003eSmoother-looking texture\u003c\/h3\u003e\n\u003cp\u003eAdenosine and antioxidants such as tocopherol support a smoother, more supple look over time.\u003c\/p\u003e\n\n\u003ch2\u003eI'm From Rice Serum key ingredients\u003c\/h2\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eIngredient\u003c\/th\u003e\n\u003cth\u003eWhat it brings\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRice germ ferment filtrate (73%)\u003c\/td\u003e\n\u003ctd\u003eThe hero: radiance, nourishment and barrier support\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNiacinamide\u003c\/td\u003e\n\u003ctd\u003eHelps even out the look of tone and supports the barrier\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSqualane\u003c\/td\u003e\n\u003ctd\u003eLight, skin-like softness\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSodium hyaluronate, hydrolyzed hyaluronic acid\u003c\/td\u003e\n\u003ctd\u003eHydration at different depths\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMadecassoside, panthenol, dipotassium glycyrrhizate\u003c\/td\u003e\n\u003ctd\u003eCalming and comfort\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlutathione, tocopherol\u003c\/td\u003e\n\u003ctd\u003eAntioxidant care\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ch2\u003eHow to use I'm From Rice Serum (morning and night)\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eCleanse, then apply toner.\u003c\/li\u003e\n\u003cli\u003eDispense two or three drops of serum onto your fingertips.\u003c\/li\u003e\n\u003cli\u003ePress and smooth it evenly over the face and neck.\u003c\/li\u003e\n\u003cli\u003eLet it absorb for a moment, then follow with moisturiser.\u003c\/li\u003e\n\u003cli\u003eIn the morning, finish with sunscreen.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eMorning or night?\u003c\/h3\u003e\n\u003cp\u003eBoth. Its gentle formula makes it easy to use twice a day. In the morning it gives a fresh base for sunscreen and makeup; at night it sits comfortably before a richer cream.\u003c\/p\u003e\n\u003ch3\u003eLayering with other serums\u003c\/h3\u003e\n\u003cp\u003eIt plays well with most routines. Use it before a vitamin C serum such as the \u003ca href=\"\/products\/cosrx-the-vitamin-c-23-serum-20ml\"\u003eCOSRX The Vitamin C 23 Serum\u003c\/a\u003e in the morning, or alongside a retinol such as the \u003ca href=\"\/products\/celimax-the-vita-a-retinol-shot-tightening-serum-30ml\"\u003ecelimax Vita-A Retinol Shot Tightening Serum\u003c\/a\u003e at night to help the skin feel more comfortable.\u003c\/p\u003e\n\u003ch3\u003eThe full rice routine\u003c\/h3\u003e\n\u003cp\u003eFor a complete set, pair it with the \u003ca href=\"\/products\/im-from-rice-cream-50g\"\u003eI'm From Rice Cream\u003c\/a\u003e as moisturiser and use the \u003ca href=\"\/products\/im-from-rice-sheet-mask-1ea\"\u003eI'm From Rice Sheet Mask\u003c\/a\u003e once or twice a week.\u003c\/p\u003e\n\n\u003ch2\u003eI'm From Rice Serum results: how long until you see a difference?\u003c\/h2\u003e\n\u003cp\u003eSkin feels softer and more hydrated after the first few applications. A brighter, more even look tends to build over four to eight weeks of consistent use, especially when paired with daily sunscreen. Rice serums are gentle by design, so think steady improvement rather than dramatic overnight change.\u003c\/p\u003e\n\n\u003ch2\u003eDoes I'm From Rice Serum have side effects?\u003c\/h2\u003e\n\u003cp\u003eIt is a mild formula and most skin types tolerate it well. Rarely, fermented ingredients or the silicones in the base may cause small bumps in very congested skin. Patch-test for a couple of days if you are prone to breakouts, and stop if redness or itching appears.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eGenerally yes. With calming madecassoside and glycyrrhizate, it is one of the gentler ways to add radiance. Introduce one new product at a time so you can spot any reaction.\u003c\/p\u003e\n\n\u003ch2\u003eIs rice serum good for your face? Skin types explained\u003c\/h2\u003e\n\u003ch3\u003eDry and dull skin\u003c\/h3\u003e\n\u003cp\u003eA great match: the hydrators and squalane soften dry patches, and the rice base helps restore a healthy-looking glow.\u003c\/p\u003e\n\u003ch3\u003eCombination and normal skin\u003c\/h3\u003e\n\u003cp\u003eThe light texture works year-round, from humid summers to dry winters.\u003c\/p\u003e\n\u003ch3\u003eOily skin\u003c\/h3\u003e\n\u003cp\u003eIt absorbs quickly and does not feel heavy, though very oily skin may want to pair it with a gel moisturiser.\u003c\/p\u003e\n\u003ch3\u003eSensitive or stressed skin\u003c\/h3\u003e\n\u003cp\u003eA good bridge product when your skin needs care but cannot take strong actives every day.\u003c\/p\u003e\n\n\u003ch2\u003eI'm From Rice Serum vs other brightening serums\u003c\/h2\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSerum\u003c\/th\u003e\n\u003cth\u003eMain focus\u003c\/th\u003e\n\u003cth\u003eStrength\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eI'm From Rice Serum\u003c\/td\u003e\n\u003ctd\u003eRadiance, comfort, barrier\u003c\/td\u003e\n\u003ctd\u003eGentle\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"\/products\/anua-peach-70-niacinamide-serum-30ml\"\u003eANUA Peach 70% Niacinamide Serum\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eTone and pores\u003c\/td\u003e\n\u003ctd\u003eModerate\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCOSRX The Vitamin C 23 Serum\u003c\/td\u003e\n\u003ctd\u003eDark spots and dullness\u003c\/td\u003e\n\u003ctd\u003eStrong\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ch2\u003eI'm From Rice Serum price in Pakistan\u003c\/h2\u003e\n\u003cp\u003eThe current price for the 30ml bottle is shown on this page. Using a few drops twice a day, a bottle typically lasts six to eight weeks. Because the formula is gentle enough for every day, morning and night, you get full use from each bottle rather than saving it for occasional treatment nights, which keeps the cost per application low.\u003c\/p\u003e\n\n\u003ch2\u003eOriginal vs fake I'm From Rice Serum: how to check\u003c\/h2\u003e\n\u003cp\u003ePopular rice products are often imitated. Examine the box and bottle closely: genuine packaging has crisp printing, a clear batch and expiry code and a well-fitting dropper, and the serum itself is smooth, lightweight and silky. Watery, separated or strongly scented liquid is a sign something is wrong.\u003c\/p\u003e\n\u003cp\u003eYESBEAUTY is an authentic seller of I'm From in Pakistan; our stock comes directly from I'm From's official distribution channels in Seoul, Korea. If any product is ever found to be inauthentic, our 7-day return guarantee applies. See \u003ca href=\"\/pages\/authenticity-promise\"\u003eThe YESBEAUTY Authenticity Promise\u003c\/a\u003e and \u003ca href=\"\/collections\/im-from\"\u003eall I'm From products\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch2\u003eBest rice serum in Pakistan for glow: where it fits\u003c\/h2\u003e\n\u003cp\u003eFor a gentle glow routine, cleanse with the \u003ca href=\"\/products\/im-from-mugwort-gel-cleanser-150ml\"\u003eI'm From Mugwort Gel Cleanser\u003c\/a\u003e, tone, apply this serum, then moisturiser and sunscreen. Explore more in our \u003ca href=\"\/collections\/ing-rice\"\u003eRice\u003c\/a\u003e, \u003ca href=\"\/collections\/concern-dullness\"\u003eDullness\u003c\/a\u003e and \u003ca href=\"\/collections\/serums\"\u003eSerums \u0026amp; Ampoules\u003c\/a\u003e collections.\u003c\/p\u003e\n\u003ch3\u003eStorage\u003c\/h3\u003e\n\u003cp\u003eClose the dropper tightly and keep the bottle away from heat and direct sunlight. In Pakistan's summer, a bathroom shelf can get very warm, so a bedroom drawer or dressing table out of the sun is a better home. If the serum changes colour, separates or starts to smell sour, it is time to replace it.\u003c\/p\u003e\n\n\u003ch2\u003eWhy fermented rice works for Pakistani skin and weather\u003c\/h2\u003e\n\u003cp\u003eLong, hot summers, dust, air-conditioning and hard water all take a toll on the skin barrier, leaving many people with skin that looks dull and feels tight at the same time. Strong actives can make that worse. A gentle fermented serum is a practical middle ground: it hydrates without a heavy layer, supports comfort and helps restore a healthy-looking glow.\u003c\/p\u003e\n\u003ch3\u003eSimple morning routine\u003c\/h3\u003e\n\u003cp\u003eGentle cleanser, rice toner, rice serum, a light moisturiser and a broad-spectrum sunscreen. That is enough for most people on a busy weekday.\u003c\/p\u003e\n\u003ch3\u003eSimple evening routine\u003c\/h3\u003e\n\u003cp\u003eDouble cleanse if you wore sunscreen or makeup, then toner, serum and a richer cream. Add a retinoid or exfoliant on separate nights once your skin feels settled, and keep this serum as the calming constant in between.\u003c\/p\u003e\n","brand":"I'm From","offers":[{"title":"30ml","offer_id":67813383864711,"sku":"IMF-SR-008-30ML","price":5980.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1112\/5620\/7751\/files\/im-from-rice-serum-30ml-1.jpg?v=1793216910","url":"https:\/\/yesbeauty.pk\/products\/im-from-rice-serum-30ml","provider":"YESBEAUTY","version":"1.0","type":"link"}