What is ABIB? The brand in brief
ABIB is a South Korean skincare brand from Seoul, launched in 2015 with a minimalist, science-led approach. Its founders came from pharmaceutical research and wanted to make skincare that feels as considered as a clinical product but is pleasant to use every day. The result is a compact range with clean, simple packaging and formulas aimed at calming stressed, sensitive and breakout-prone skin.
The brand is best known for two things: its Heartleaf (Houttuynia cordata) formulas, which focus on soothing redness and irritation, and its functional formats, especially toner pads that combine toning, calming and gentle exfoliation in one quick step. ABIB also makes sun sticks, serums and masks, and the brand name is linked to the idea of a fresh start, returning skin to a calm, healthy state.
Is ABIB a Korean brand? Where is ABIB skincare from?
Yes. ABIB is a Korean skincare brand based in Seoul, and its products are developed and made in South Korea. Every ABIB product at YESBEAUTY is imported from Korea.
Is ABIB a good brand? Reviews and results
ABIB has a strong reputation in Korea and among skincare enthusiasts abroad. Reviews of its Heartleaf pads praise how quickly they calm a flushed, irritated face, the generous amount of essence in each jar and the convenience of a pad you can swipe on in seconds. Its sun sticks are popular for easy reapplication, and its minimalist packaging appeals to people who prefer short ingredient lists and a calm, uncluttered routine.
As with any calming product, results build over weeks rather than overnight. People with very dry skin may find exfoliating pads too much if used daily, so frequency matters. Most users describe ABIB as gentle, effective and well-suited to skin that reacts easily.
Why ABIB is popular in Pakistan
Pakistan's long, humid summer brings sweat, excess oil and heat-triggered breakouts, while dust and pollution leave skin congested and red. ABIB's calming Heartleaf formulas are made for exactly that kind of stressed, reactive skin. Pads are also practical in a hot climate: they are quick, they feel cooling straight from the jar and they replace a cotton pad and toner bottle, which is handy for travel and busy mornings.
The brand's clean, minimalist image fits a growing preference among Pakistani shoppers for fewer, better products rather than a crowded shelf.
Where to buy original ABIB products in Pakistan
Popular Korean pads and sun sticks are widely copied online. YESBEAUTY is an authentic seller of ABIB in Pakistan: we source every product directly from ABIB's official distribution channels in Seoul, Korea, and import it ourselves.
As part of the Korean Skincare group, we have served more than 200,000 customers over 10 years. Cash on delivery is available, delivery takes 3–6 working days, and every order is protected by our 7-day return guarantee if a product is ever found inauthentic. Read our Authenticity Promise for the full details.
ABIB price list in Pakistan
ABIB sits in the mid-range of Korean skincare, offering good value for a jar of pads that lasts well over a month with daily use. The live price table on this page shows every ABIB product we stock with today's price and updates automatically whenever prices change, so it is always current.
Spend above Rs. 6,000 for free delivery, or above Rs. 8,000 to receive two free gifts with your order. Many customers pair ABIB with a moisturiser and sunscreen to reach the free-delivery threshold.
Shop ABIB by category
ABIB toner pads
Calming pads that tone, soothe and gently smooth in one step. Compare them with other brands in Toners & Essences or browse all Skincare.
Best ABIB products in Pakistan
ABIB Heartleaf Spot Pad Calming Touch 80 Pads
The brand's signature Heartleaf pad for calming redness and breakout-prone skin.
ABIB for your skin type and concern
ABIB for acne
Heartleaf is valued for soothing the redness and irritation that come with breakouts, which is why ABIB is popular with acne-prone skin. Calming care works best alongside a gentle cleanser and a non-comedogenic moisturiser. See more options in Acne & Blemishes, and see a dermatologist for painful, cystic or persistent acne.
ABIB for oily skin
Oily and combination skin usually loves ABIB's light, watery textures. Pads help keep pores clear and skin fresh in humid weather without leaving a heavy film. Follow with a gel moisturiser rather than skipping hydration, because dehydrated skin often produces more oil.
ABIB for dry skin
Dry skin can use ABIB too, but more gently. Use exfoliating pads a few times a week rather than every day, use the smoother side where a pad has two textures, and always follow with a rich cream to protect the barrier.
ABIB for sensitive and reactive skin
Calming, soothing care is ABIB's core strength. Introduce one product at a time, patch-test first and avoid layering it with strong acids or retinoids on the same night.
Key ABIB ingredients
Heartleaf (Houttuynia cordata)
A traditional Asian plant known for soothing, calming and antioxidant properties, Heartleaf is ABIB's best-known ingredient and helps settle redness, heat and irritation. Explore more formulas in our Heartleaf collection.
Gentle exfoliants
Some ABIB pads include mild exfoliating ingredients and textured surfaces that smooth the skin and help keep pores clear without harsh scrubbing.
Collagen and Jericho Rose
Other ABIB ranges, including masks and hydrogel patches, use ingredients such as collagen and Jericho Rose for hydration and bounce.
How to build an ABIB routine
Morning
- Rinse or cleanse with a gentle, low-pH cleanser.
- Swipe a calming pad over the face, or press it onto red areas for a minute.
- Apply a light serum if you use one.
- Moisturise with a gel or lotion.
- Finish with broad-spectrum sunscreen, and reapply during the day.
Evening
- Double cleanse if you wore sunscreen or makeup.
- Use a pad to tone and calm the skin.
- Apply treatment serums, introducing only one active at a time.
- Seal with a moisturiser suited to your skin type.
Use pads with clean hands and close the lid tightly after each use so the essence does not evaporate in hot weather.
How often to use pads
Oily and combination skin can usually use calming pads twice a day. Normal skin often does well with once a day, and dry or very sensitive skin may prefer three or four times a week. If your skin starts to feel tight, stings when you apply moisturiser or looks shiny but rough, cut back for a week and let the barrier recover.
What to pair with ABIB
ABIB covers the calming and toning step, so the rest of your routine should stay simple. A gentle, low-pH cleanser keeps the barrier intact; a lightweight moisturiser with ceramides or panthenol locks in hydration; and a broad-spectrum sunscreen protects skin that is healing from breakouts, because sun exposure darkens post-acne marks. If you use a treatment such as a retinoid, azelaic acid or benzoyl peroxide, apply it on alternate nights from exfoliating pads to avoid over-sensitising the skin.
Common mistakes with calming skincare
- Using too many exfoliants: pads, scrubs and acid serums together can strip the barrier and cause more redness.
- Expecting overnight results: calming care settles skin gradually over two to four weeks.
- Skipping moisturiser on oily skin: dehydration often makes oiliness and breakouts worse.
- Forgetting sunscreen: without daily protection, red and brown marks linger far longer.
Choosing your first ABIB product
If your main issue is redness, heat and breakouts, start with a Heartleaf pad: it slots into any routine after cleansing and gives quick, visible calm. If sun protection is your gap, a sun stick makes reapplication easy over makeup. Build slowly, adding one new product every week or two, so you know what is working for your skin.
ABIB through the Pakistani seasons
Summer and monsoon
Heat, sweat and humidity make lightweight, calming steps the priority. Keep pads in a cool place, use them morning and evening, and choose a light gel moisturiser and sunscreen.
Winter
Dry, cooler months call for fewer exfoliating steps and richer moisture. Use pads a few times a week and add a cream with barrier-supporting ingredients.
Patch-testing a new ABIB product
Even gentle, calming formulas deserve a short trial. Apply a small amount along the jawline or behind the ear once a day for three to four days before using it on your whole face. If you see redness, itching or tiny bumps, stop and give your skin a few calm days with just a mild cleanser, a simple moisturiser and sunscreen. This matters most in summer, when heat and sweat make skin react faster, and when you are adding a new product to a routine that already contains exfoliating acids or retinoids.
Is ABIB original in Pakistan? How to spot fake ABIB
Counterfeit Korean skincare often shows blurry or misspelt print, poorly applied labels, missing batch or expiry codes, a strange smell and pads that feel dry or oddly soaked. Very low prices on marketplaces and social media are the biggest warning sign. Original ABIB uses clean, minimalist packaging with crisp printing.
Buying from YESBEAUTY, an authentic seller that imports directly from official channels and offers a 7-day authenticity return, is the safest way to get genuine ABIB.
Is ABIB safe for sensitive skin?
ABIB is designed with sensitive, reactive skin in mind, and most people tolerate it well. Even so, plant extracts and exfoliants can occasionally irritate. Patch-test on the jaw or inner arm for a few days, start with a few uses a week and stop if you notice stinging, burning or a rash. If you are pregnant or on prescription skincare, ask your doctor before adding exfoliating products.
Is ABIB cruelty-free and vegan?
ABIB presents itself as a clean, cruelty-free brand, and several of its products are described as vegan. Certifications can change and differ by product, so check the pack or the brand's current statement if this matters to you.
ABIB shelf life and storage
Most ABIB products are best used within about 12 months of opening; check the open-jar symbol on the pack. Store pads and serums away from direct sunlight and heat, never leave them in a hot car, and keep jars tightly closed so pads stay moist. Use the tweezers provided, if included, to keep the essence clean.
ABIB vs other Korean brands
ABIB vs other calming pad brands
Several Korean brands make toner pads. ABIB stands out for its focus on Heartleaf and its minimalist approach, which suits people who want calm, uncomplicated skincare. Browse more brands in our brands A-Z.
Every ABIB product at YESBEAUTY
Here is the full ABIB line-up we stock, grouped by step. Each name opens the product page with its own guide, sizes and live price.