What is I'm From? The brand in brief
I'm From is a South Korean skincare brand built on a simple promise: each product is centred on one main ingredient, and the brand tells you where in Korea that ingredient comes from. Rice from the Yeoju region and mugwort are its best-known heroes, alongside other regional botanicals in its wider range. The name itself reflects that story of origin.
The result is a range that feels close to traditional Korean beauty rituals, such as rinsing the face with rice water or using mugwort to calm the skin, but in modern, well-made formulas. Toners are milky and comforting, the wash-off masks are thick and full of visible ingredient, and the cleansers are soft rather than stripping.
Is I'm From a Korean brand?
Yes. I'm From is a Korean brand, and its ingredient stories are rooted in specific Korean regions. Every I'm From product sold at YESBEAUTY is sourced directly from I'm From's official distribution channels in Seoul, Korea, and arrives in its original packaging with a batch code and expiry date.
Why I'm From is popular in Pakistan
Rice has a special place in skincare conversations across South Asia, and I'm From's Rice Toner became one of the most-searched Korean toners in Pakistan for that reason. It gives dull, tired skin a soft, healthy glow and suits most skin types, which makes it an easy first Korean product. The Mugwort Mask, meanwhile, appeals to anyone dealing with redness, heat rash-like irritation or skin that feels angry after the sun.
The brand also fits Pakistani routines well because its products are gentle. They do not rely on strong acids or high-strength actives, so they pair comfortably with dermatologist-prescribed treatments and with harsh summers.
Where to buy original I'm From in Pakistan
YESBEAUTY is an authentic seller of I'm From in Pakistan. We source every toner, mask, cream and cleanser directly from I'm From's official distribution channels in Seoul, Korea, as part of the Korean Skincare group, which has delivered authentic K-beauty for 10 years to more than 200,000 customers. You can pay by cash on delivery, receive your order in 3–6 working days, and shop with our 7-day return guarantee if anything is ever found inauthentic.
I'm From price list in Pakistan
I'm From sits in the mid-range K-beauty band. The single sheet mask is the lowest-cost way to try the rice line, toners in large bottles give the best daily value, and the wash-off masks last a long time because you use only a thin layer two or three times a week. The live table on this page shows every I'm From product we stock with its current price and updates automatically.
Orders above Rs. 6,000 ship free across Pakistan and orders above Rs. 8,000 include two free gifts.
Is I'm From a good brand?
Yes. I'm From is well regarded for honest, ingredient-led formulas, generous textures and products that most skin types tolerate well. It is not a high-strength treatment brand, so think of it as a comforting, glow-focused base for your routine rather than a quick fix for severe concerns.
Shop I'm From by category
I'm From toners
The milky Rice Toner and the Black Rice Toner are the brand's best-known steps. See all toners and essences.
I'm From cleansers
The Rice Whip Facial Cleanser and Mugwort Gel Cleanser cleanse gently without leaving skin tight. More in cleansers.
I'm From masks
The wash-off Rice Mask and Mugwort Mask and the Rice Sheet Mask for a quick treat. Browse every mask.
I'm From serums and creams
The Rice Serum and the Rice Cream complete the rice line. See serums and moisturisers.
Best I'm From products in Pakistan
I'm From Rice Toner
The cult milky toner for a soft, healthy glow.
I'm From Mugwort Mask 70g
A calming wash-off mask for red, irritated skin.
I'm From Rice Mask 70g
A wash-off rice mask for smoother, brighter-looking skin.
I'm From Mugwort Gel Cleanser 150ml
A gentle gel cleanser for sensitive and combination skin.
I'm From Rice Cream 50g
A rice and ceramide cream for dry, dull skin.
I'm From Black Rice Toner
A richer toner for dry skin and early fine lines.
I'm From for your skin type and concern
Is I'm From good for oily skin?
Yes. The Mugwort Gel Cleanser, the Rice Toner used in thin layers, and a light gel moisturiser suit oily and combination skin, especially in summer. Use the wash-off masks once or twice a week instead of heavy creams.
I'm From for dry skin
Layer the Rice Toner or Black Rice Toner, then seal with the Rice Cream. Find more comfort-focused picks in our dryness hub.
I'm From for dull skin and uneven tone
The rice line is built for glow: toner daily, serum or cream, and the Rice Mask weekly. Explore the dullness edit.
Which I'm From product is best for acne-prone skin?
The Mugwort Gel Cleanser and the Mugwort Mask are the most suitable, because they calm redness without stripping. I'm From is not an acne-treatment brand, so pair it with a targeted spot product if breakouts are frequent.
I'm From for sensitive skin
Mugwort products are the brand's calmest options. Patch-test the rice products if your skin reacts to fragrance or plant extracts, and browse our sensitive skin hub.
I'm From for ageing concerns
The Black Rice Toner and Rice Cream focus on comfort and suppleness; more in our ageing hub.
Key I'm From ingredients
Rice
Rice extracts give the toner, mask, serum and cream their soft, glow-focused character. Learn more in our rice skincare hub.
Mugwort
A traditional Korean calming herb at the centre of the mask and gel cleanser. Explore every mugwort product.
Ceramides
Used in the Rice Cream to support a healthy barrier; see the ceramide hub.
How to build an I'm From routine
Morning
Cleanse with the Mugwort Gel Cleanser, pat in the Rice Toner, add the Rice Serum, then moisturise and apply sunscreen.
Evening
Cleanse with the Rice Whip Facial Cleanser, apply toner and cream, and use the Rice Mask or Mugwort Mask two or three evenings a week after cleansing and before toner.
Using the wash-off masks
Spread a thin, even layer on clean, dry skin, leave it on for the time shown on the pack, then massage gently while rinsing with lukewarm water. Follow with toner and moisturiser.
I'm From through Pakistan's seasons
In summer, keep to the gel cleanser, a thin layer of toner, a light moisturiser and the Mugwort Mask for heat-stressed skin. In winter, switch to the Rice Whip cleanser, layer the toner twice, and finish with the Rice Cream. The Rice Mask is a good weekly treat all year, especially before weddings and events when you want skin to look fresh.
Rice Toner or Black Rice Toner: which one should you choose?
Choose the classic Rice Toner if your main goal is glow and soft, even-looking skin; it suits most skin types, including combination skin in summer. Choose the Black Rice Toner if your skin is drier, feels tight by evening, or you want a little more richness and suppleness as the first signs of fine lines appear. Both have a milky texture and can be layered two or three times on dry days.
I'm From vs other rice skincare
Rice is now used by many Korean brands, often in sunscreens, serums or cleansers. I'm From's difference is focus: its rice products are built around a high share of rice ingredients and a clear origin story, with textures designed for glow rather than heavy treatment. If you already use a rice sunscreen or serum from another brand, an I'm From toner or mask layers easily alongside it.
Layering I'm From with other products
I'm From products are gentle, so they pair well with actives from other brands. Use the toner before serums such as niacinamide or vitamin C, keep exfoliating acids and retinol on nights when you are not using a wash-off mask, and always finish the morning routine with sunscreen. The Mugwort Mask is a good recovery step the day after a strong treatment.
I'm From for men
Men can keep it simple: the Mugwort Gel Cleanser, a few drops of Rice Toner pressed in with the hands, and a moisturiser with SPF. The products leave no sticky film and suit post-shave skin.
I'm From reviews and results
Shoppers usually notice softer, more hydrated skin within days of starting the Rice Toner, and a healthier glow after two to four weeks of daily use. The Mugwort Mask is often described as instantly cooling. Masks and toners work gradually rather than dramatically, so consistency matters more than strength.
Is I'm From original in Pakistan? How to spot fake I'm From
Genuine I'm From packaging has clean printing, the brand's distinctive minimal design, a batch code and expiry date, and a sealed cap or jar. Real wash-off masks contain visible ingredient particles and have a natural, earthy scent, not a strong perfume. Our Authenticity Promise explains how YESBEAUTY checks every delivery.
Is I'm From cruelty-free?
We cannot confirm a third-party cruelty-free certification for I'm From. If this matters to you, check the latest information on the pack or from the brand before buying.
I'm From shelf life and storage
Close masks and toners tightly, keep them away from sunlight and heat, and use a clean spatula for jar masks. Most opened products are best used within twelve months. If a wash-off mask dries out at the edges, stir it gently with the spatula rather than adding water, which can spoil the formula.
Every I'm From product at YESBEAUTY
The full I'm From line-up we carry, grouped by step. Each name opens the product page with sizes, live price and a detailed guide.
Cleansers
Toners, pads and essences
Serums and ampoules
Moisturisers and creams
Masks and patches
Find more Korean skincare in all brands A–Z or our full skincare collection.