What is SKINFOOD? The brand in brief
SKINFOOD is a South Korean beauty brand built on a charming idea: skin, like the body, does well on good food. Its products are named after the ingredient at their heart, such as rice, carrot, egg white, honey, strawberry or peach, and many look and smell a little like the food itself. That approach made SKINFOOD one of the original household names of Korean beauty, long before K-beauty became a global trend.
The range is approachable and fun. Wash-off food masks are the signature, alongside cleansers, calming toner pads and a few makeup basics like setting powder. Products are designed for everyday use, priced accessibly, and easy to understand, which is why SKINFOOD often becomes someone's first Korean skincare purchase.
Is SKINFOOD a Korean brand?
Yes. SKINFOOD is a South Korean brand and has been part of Korea's beauty scene for many years. Every SKINFOOD product sold at YESBEAUTY is sourced directly from SKINFOOD's official distribution channels in Seoul, Korea, and arrives with original packaging, batch code and expiry date.
Is SKINFOOD popular in Korea?
SKINFOOD is one of the longest-standing names in Korean beauty and remains well known there, especially for its food masks and the Carrot Carotene line. Newer brands now share the spotlight, but SKINFOOD's classics are still widely recognised and repurchased.
What happened to SKINFOOD? Is it going out of business?
SKINFOOD went through a period of financial restructuring several years ago, which led to rumours that the brand was closing. It continued operating under new ownership and still makes and sells its classic lines, including the masks and toner pads we stock. When you buy from YESBEAUTY, you receive current SKINFOOD products sourced through the brand's official channels.
Why SKINFOOD is popular in Pakistan
Food-based skincare feels familiar in Pakistan, where many of us grew up with rice water, honey or egg-white masks at home. SKINFOOD takes those ideas and turns them into stable, hygienic products that are easier and safer to use than kitchen remedies. The wash-off masks are also good value: one jar lasts for many uses, and a weekly mask is an easy self-care ritual.
The Carrot Carotene pads have their own following among people with redness or skin that heats up quickly in summer, while the Peach Cotton powder is loved for controlling shine on oily T-zones.
Where to buy original SKINFOOD in Pakistan
YESBEAUTY is an authentic seller of SKINFOOD in Pakistan. We source every mask, pad, cleanser and powder directly from SKINFOOD's official distribution channels in Seoul, Korea, as part of the Korean Skincare group, which has delivered authentic K-beauty for 10 years to more than 200,000 customers. You can pay by cash on delivery, receive your order in 3–6 working days, and rely on our 7-day return guarantee if anything is ever found inauthentic.
SKINFOOD price list in Pakistan
SKINFOOD is one of the more affordable Korean brands we stock. The 120g wash-off masks give many applications per jar, the 270g Carrot Carotene Daily Mask is the largest and best value, and the 60-pad jar covers about two months of daily use. The live table on this page lists every SKINFOOD product we carry with its current price.
Spend over Rs. 6,000 for free delivery, or over Rs. 8,000 to add two free gifts.
Is SKINFOOD a good brand?
Yes, for what it sets out to do. SKINFOOD makes gentle, enjoyable, food-inspired products for everyday care and weekly pampering. It is not a high-strength treatment brand, so for stubborn acne, deep pigmentation or ageing concerns you will want targeted actives alongside it.
Shop SKINFOOD by category
SKINFOOD masks
The wash-off food masks are the brand's signature, from rice and egg white to honey and strawberry sugar. Browse all masks.
SKINFOOD cleansers
The Rice Daily Brightening Scrub Foam is a gentle exfoliating foam. See all cleansers.
SKINFOOD toner pads
The Carrot Carotene Calming Water Pad soothes and hydrates. Explore more toners and pads.
SKINFOOD makeup
The Peach Cotton Multi Finish Powder sets makeup and controls shine. Browse base makeup and our makeup collection.
Best SKINFOOD products in Pakistan
SKINFOOD Rice Mask Wash Off 120g
A creamy rice wash-off mask for smoother, brighter-looking skin.
SKINFOOD Carrot Carotene Calming Water Pad 60EA
Calming toner pads for redness and heat-stressed skin.
SKINFOOD Egg White Pore Mask 120g
A clarifying mask for oily skin and visible pores.
SKINFOOD Rice Daily Brightening Scrub Foam 150ml
A gentle scrub foam for dull, rough-feeling skin.
SKINFOOD Peach Cotton Multi Finish Powder 5g
A soft, shine-control powder for oily T-zones.
SKINFOOD Honey Sugar Food Mask 120g
A nourishing mask for dry, tired skin.
SKINFOOD for your skin type and concern
Is SKINFOOD good for acne?
SKINFOOD suits acne-prone skin as a gentle supporting step. The Egg White Pore Mask helps with oil and congestion, and the Carrot Carotene Calming Water Pad calms redness, but neither replaces a dedicated acne treatment. Find full routines in our acne and blemishes hub.
SKINFOOD for oily skin
The Egg White Pore Mask, the Peach Cotton Multi Finish Powder and the Strawberry Sugar Food Mask are the best picks for shine; see our oil-control edit.
SKINFOOD for dry skin
The Honey Sugar Food Mask and the Strawberry Sugar Food Mask add softness and comfort. More in the dryness hub.
SKINFOOD for dullness and dark spots
The Rice Mask Wash Off and Rice Daily Brightening Scrub Foam help skin look smoother and brighter over time, alongside daily sunscreen. Explore the dullness edit and dark spots hub.
SKINFOOD for sensitive skin
The Carrot Carotene Calming Water Pad and Carrot Carotene Daily Mask are the brand's calmest options. Scrubs and sugar masks are better avoided on irritated skin.
Key SKINFOOD ingredients
Rice
Used in the Rice Mask and scrub foam for a smoother, more even look. Learn more in our rice skincare hub.
Carrot and carotene
The base of the calming pads and daily mask, popular for redness-prone skin.
Egg white
A traditional ingredient for oily skin and a tighter-feeling finish.
Honey and sugar
Comforting, softening ingredients in the food masks for dry skin.
How to build a SKINFOOD routine
Morning
Cleanse, swipe a Carrot Carotene Calming Water Pad, moisturise and apply sunscreen. Dust the Peach Cotton Multi Finish Powder over makeup if you get shiny.
Evening and weekly
Use the Rice Daily Brightening Scrub Foam two or three times a week, and apply one wash-off food mask once or twice a week after cleansing.
How to use SKINFOOD wash-off masks
Apply an even layer to clean skin, avoiding the eyes, leave it for the time shown on the pack, then massage gently while rinsing. Sugar masks can be massaged a little longer as a soft scrub.
SKINFOOD food masks vs DIY kitchen masks
Many Pakistani households swear by homemade masks of besan, yoghurt, honey, lemon or rice water. The ingredients are familiar, but kitchen masks change every time you make them, can carry bacteria, and some, such as lemon juice, are acidic enough to irritate or sensitise the skin, especially before going out in the sun. SKINFOOD's masks take the same comforting ideas and put them into stable, preserved formulas with a consistent texture and a tested pH. You get the ritual without the guesswork, and a jar stays usable for months instead of hours.
A weekly SKINFOOD mask plan
A simple rotation keeps masking enjoyable without overdoing it. Oily or combination skin can use the egg white mask on Monday and the rice mask on Thursday. Dry skin does well with the honey mask midweek and the strawberry sugar mask at the weekend, massaged gently as a soft polish. Sensitive skin should stick to the carrot daily mask and calming pads, and skip sugar-based masks when skin feels hot or tight. On mask days, leave out other exfoliating products so the skin is not over-treated.
SKINFOOD for men
Men who want a low-effort routine can use the carrot pads after washing and the egg white mask once a week to manage shine and pores. Both are quick, rinse cleanly and need no special technique.
SKINFOOD through Pakistan's seasons
Summer calls for the egg white mask, calming carrot pads and a light dusting of powder. In winter, reach for the honey and strawberry sugar masks and use the scrub less often, because cold air makes skin more sensitive to exfoliation.
SKINFOOD carrot pads vs other toner pads
Many brands now sell toner pads, often with exfoliating acids. SKINFOOD's Carrot Carotene pads are different: they focus on calming and hydration, which makes them a good choice for daily use on reactive skin or in hot weather, rather than for exfoliation.
SKINFOOD reviews and results
Most shoppers love the textures and scents first, then notice softer, smoother skin after a few weeks of weekly masking. The carrot pads are often described as instantly cooling. Results are gentle and gradual, in line with the brand's everyday philosophy. Think of SKINFOOD as the comfortable, reliable base of a routine, and add a targeted serum if you want faster change on one specific concern.
Is SKINFOOD original in Pakistan? How to spot fake SKINFOOD
Original SKINFOOD jars have clean printing, the product name in Korean and English, a batch code and an expiry date, and a sealed inner lid. Real food masks have a consistent texture and a natural scent; separating, watery or heavily perfumed products are warning signs. Read our Authenticity Promise to see how we check stock.
Is SKINFOOD cruelty-free, vegan or halal?
We cannot confirm cruelty-free, vegan or halal certification for the SKINFOOD range, and some products contain animal-derived ingredients such as egg white or honey. Check the ingredient list on each pack if these points matter to you.
SKINFOOD shelf life and storage
Close jars tightly, use a clean spatula, and keep products away from heat and sunlight. Food-based masks are best used within twelve months of opening.
Every SKINFOOD product at YESBEAUTY
The full SKINFOOD line-up we carry, grouped by step. Each name opens the product page with sizes, live price and a detailed guide.
Cleansers
Toners, pads and essences
Masks and patches
- SKINFOOD Rice Mask Wash Off 120g
- SKINFOOD Egg White Pore Mask 120g
- SKINFOOD Strawberry Sugar Food Mask 120g
- SKINFOOD Carrot Carotene Daily Mask 270g
- SKINFOOD Honey Sugar Food Mask 120g
Base makeup
Discover more Korean brands in all brands A–Z or our full skincare collection.