YESBEAUTY expert

Shaista Raziq

K-Beauty Content Writer, Trends

K-beauty content writer who tracks viral trends and viral products — globally, in Pakistan, on marketplaces, TikTok and Instagram — and the best products in each category.

Writes and reviews about

  • K-beauty trends
  • viral skincare products
  • TikTok beauty
  • Instagram beauty
  • product comparisons

Our experts write and review YESBEAUTY guides so you can choose with confidence. Product information is checked against the brand's official details.