What is ETUDE? The brand in brief
ETUDE is a Korean beauty brand known for colour, fun and approachable prices. For years it traded as Etude House, and many shoppers still search for that name. Its signature is lip colour: watery tints that stain lips naturally, fixing tints that stay put through meals and heat, and balms that keep lips soft underneath.
The brand's look is playful, with sweet packaging and products shaped like cookies, but the formulas are practical for daily wear. Alongside makeup, ETUDE offers skincare basics, including the popular Baking Powder foam cleansers designed to remove makeup residue from pores.
Is ETUDE a Korean brand?
Yes. ETUDE is a South Korean beauty brand and one of the best-known names in Korean makeup. YESBEAUTY imports ETUDE directly from the brand's official distribution channels in Seoul, so the shades and formulas you get match the ones sold in Korea.
Etude or Etude House: is it the same brand?
Yes. The brand shortened its name from Etude House to ETUDE, so you may see both on older packs and listings. The products and the brand behind them are the same.
Why ETUDE is popular in Pakistan
Korean lip tints suit Pakistani weather well. In heat and humidity, heavy lipsticks can feel sticky and smudge, while a stain or fixing tint sinks in and stays fresh for hours. ETUDE's shades also flatter warm and olive skin tones, from soft nudes for office days to brighter pinks for events.
The brand is also friendly to first-time makeup buyers. Products are simple to apply with a finger or wand, prices are approachable, and you can build a full no-makeup look with just a tint, a blush and a powder.
ETUDE price list in Pakistan
ETUDE is one of the more affordable Korean makeup brands. Lip tints and balms are the easiest entry point, the blusher and powder are small, long-lasting purchases, and the cleansing foams are everyday basics.
The live table on this page lists every ETUDE product, shade and current price, and updates automatically. Orders above Rs. 6,000 ship free, and orders above Rs. 8,000 include two free gifts.
Shop ETUDE by category
ETUDE at YESBEAUTY covers lips, face and cleansing. Each category links to the matching collection so you can compare shades and textures across brands.
ETUDE cleansers
ETUDE's Baking Powder foams use fine powder particles to lift makeup residue and oil from pores, a fresh finish after a full face of makeup. Shop: ETUDE Baking Powder BB Deep Cleansing Foam 160ml, ETUDE Baking Powder Pore Cleansing Foam 160ml. Browse every brand in cleansers.
ETUDE face makeup
On the face, ETUDE keeps it light: a baked blusher for a soft flush and a finishing powder that controls shine. Shop: ETUDE Lovely Cookie Blusher PK004 Peach Choux Wafers 4g, ETUDE Zero Sebum Drying Powder 4g. Browse every brand in face makeup.
ETUDE lip
Lips are ETUDE's speciality, with watery stains, soft-matte fixing tints and a nourishing lip balm. Shop: ETUDE Fixing Tint #08 Dusty Beige, ETUDE Dear Darling Water Tint #02 Cherry Pink, ETUDE Ginger Sugar Essential Lip Balm 15ml. Browse every brand in lip.
Best ETUDE products in Pakistan
These are the ETUDE products shoppers in Pakistan look for most. Open any product to see shade details and how to wear it.
ETUDE Fixing Tint #08 Dusty Beige
A soft-matte, long-wearing tint in a wearable dusty-beige nude.
ETUDE Dear Darling Water Tint #02 Cherry Pink
A watery lip and cheek stain for a fresh, natural flush.
ETUDE Ginger Sugar Essential Lip Balm 15ml
A comforting balm for dry, flaky lips, alone or under tint.
ETUDE Lovely Cookie Blusher PK004 Peach Choux Wafers 4g
A soft peach blush that gives cheeks a healthy glow.
ETUDE Baking Powder Pore Cleansing Foam 160ml
A foam cleanser for oily skin and visible pores.
ETUDE Zero Sebum Drying Powder 4g
A light loose powder to keep shine down through the day.
How to choose an ETUDE lip tint
Start with the finish you like. Water tints give a sheer, juicy stain that looks natural and can double as cheek colour. Fixing tints are soft-matte and made to resist transfer once set, ideal for long days, weddings and meals out. If your lips are dry, prep them with a balm and blot before applying any tint.
Choosing a shade for your skin tone
Warm and olive skin tones, common in Pakistan, look fresh in peachy pinks, warm nudes and brick reds. Cooler or fairer tones suit rosy and berry shades. When in doubt, a dusty-beige or rose nude is the easiest everyday choice.
Making tint last in the heat
Apply a thin layer, let it set for a minute, then add a second layer to the centre of the lips and press them together. Avoid heavy gloss over fixing tints if you want maximum wear.
How to wear ETUDE blush and powder in hot weather
Blush lasts longer when skin is prepped well. Let moisturiser and sunscreen settle for a few minutes, then tap the Lovely Cookie Blusher onto the apples of the cheeks with a fluffy brush, blending up towards the temples for a lifted look. Build colour in thin layers rather than one heavy swipe.
For shine control, dust a little Zero Sebum Drying Powder across the T-zone only, leaving the cheeks dewy. In very humid months, blot with a tissue at midday and re-press a little powder rather than adding more foundation. This keeps the finish fresh and natural instead of cakey.
ETUDE for your skin type and concern
ETUDE is mostly about makeup, but it still helps with everyday skin concerns.
ETUDE for oily skin and shine
Oily skin gets two helpers: the Baking Powder foams for a deep, fresh cleanse and the Zero Sebum powder for shine control over makeup. Picks: ETUDE Baking Powder BB Deep Cleansing Foam 160ml, ETUDE Baking Powder Pore Cleansing Foam 160ml, ETUDE Zero Sebum Drying Powder 4g. See our full oily skin and shine edit.
ETUDE for acne-prone skin
For breakout-prone skin, thorough makeup removal matters. ETUDE's foams help clear residue from pores after long wear. Picks: ETUDE Baking Powder BB Deep Cleansing Foam 160ml, ETUDE Baking Powder Pore Cleansing Foam 160ml, ETUDE Zero Sebum Drying Powder 4g. See our full acne-prone skin edit.
ETUDE for a dull, tired look
A touch of blush and a natural lip tint instantly make the face look fresher, which is exactly what ETUDE's colour range is built for. Picks: ETUDE Fixing Tint #08 Dusty Beige, ETUDE Baking Powder Pore Cleansing Foam 160ml. See our full a dull, tired look edit.
ETUDE for sensitive skin
Sensitive skin should patch-test tints and foams first and choose gentle removal methods, but many users with reactive skin wear ETUDE tints comfortably. Picks: ETUDE Baking Powder Pore Cleansing Foam 160ml. See our full sensitive skin edit.
Key ETUDE ingredients
ETUDE's formulas are designed for comfort and wear rather than headline actives. These are the ones worth knowing.
Baking powder (sodium bicarbonate)
Used in ETUDE's cleansing foams for a fresh, deep-cleaning feel on oily skin; best used a few times a week if your skin is dry.
Lip-conditioning oils and waxes
The Ginger Sugar balm and the brand's tints use moisturising ingredients so colour sits comfortably on the lips.
How to build an ETUDE look and routine
You can create a complete fresh-faced look with just a few ETUDE products.
Everyday look
- Prep lips with the ETUDE Ginger Sugar Essential Lip Balm 15ml.
- Dab the ETUDE Dear Darling Water Tint #02 Cherry Pink on lips and a little on cheeks.
- Add a soft flush with the ETUDE Lovely Cookie Blusher PK004 Peach Choux Wafers 4g.
- Press the ETUDE Zero Sebum Drying Powder 4g on the T-zone to control shine.
Evening clean-up
- Remove makeup with a cleansing oil or balm.
- Follow with the ETUDE Baking Powder Pore Cleansing Foam 160ml or the ETUDE Baking Powder BB Deep Cleansing Foam 160ml.
- Apply your usual skincare and a lip balm overnight.
ETUDE reviews and results: what to expect
Most ETUDE fans praise the tints for colour payoff and comfort. Water tints build from sheer to bold, while the Fixing Tint is valued for staying power through meals and humidity. Blushers blend easily and look natural. Like any matte lip product, fixing tints can emphasise very dry lips, so a balm the night before helps.
Is ETUDE safe for sensitive skin?
Most people wear ETUDE comfortably, but lip and face products can still irritate very sensitive skin. Patch-test a new tint on the inner arm, avoid applying colour to cracked lips, and stop if you notice itching or swelling. Remove makeup fully each night to keep pores clear.
Is ETUDE cruelty-free or vegan?
Brand policies on animal testing and vegan formulas can change and vary by market. Check ETUDE's current statements and each product pack if this matters to you.
Is ETUDE original in Pakistan? How to spot fake ETUDE
Popular tints are heavily copied. Original ETUDE has crisp printing, a precise shade name and number, a batch code and expiry date, and a smooth, even formula with a light, pleasant scent. Fakes often have blurry text, mismatched shade names, a chalky or greasy texture, or an unusual smell.
Steer clear of very cheap bundles and sellers who cannot tell you where their stock comes from. YESBEAUTY sources ETUDE through the brand's official channels in Seoul, backed by our Authenticity Promise.
ETUDE shelf life and storage
Lip products are best used within about a year of opening, and powders last longer if kept dry. In Pakistani summers, keep tints out of hot cars and direct sun, which can change the texture and colour. Close caps tightly so formulas do not dry out.
How does ETUDE compare with other Korean makeup brands?
Korean lip tints are a busy category. Here is how ETUDE compares with names shoppers often mention.
ETUDE vs rom&nd
rom&nd is known for its Juicy Lasting Tint with glossy, juicy colour, while ETUDE offers both sheer water tints and soft-matte fixing tints. Choose rom&nd for glossy colour, ETUDE for stains and matte wear.
ETUDE vs Peripera
Peripera's Ink tints are bold and long-wearing, with a velvet finish. ETUDE's range is softer and more playful, with plenty of natural everyday shades.
Every ETUDE product at YESBEAUTY
Here is every ETUDE product at YESBEAUTY, grouped by category. Explore more colour in makeup, lips and face makeup, or compare every brand on our brands A–Z.