What is Innisfree? The brand in brief
Innisfree belongs to Amorepacific, one of Korea's largest beauty companies. Its identity is tied to Jeju, the volcanic island off Korea's southern coast, and many of its best-known products are built around ingredients associated with the island, such as green tea, volcanic clay and native plants. The brand presents itself as nature-inspired, approachable and fun, with bright, simple packaging.
Innisfree covers skincare and makeup. Around the world it is known for green tea serums and creams, clay masks for pores, and one cult makeup product in particular: the No Sebum Mineral Powder, a tiny pot of translucent loose powder that soaks up oil and leaves skin looking soft and matte. That powder is the Innisfree product we currently stock at YESBEAUTY.
Is Innisfree a Korean brand?
Yes. Innisfree is a Korean brand owned by Amorepacific and developed in Korea. Every Innisfree product sold at YESBEAUTY is sourced directly from Innisfree's official distribution channels in Seoul, Korea, and arrives sealed in original packaging with a batch code and expiry date.
Is Innisfree a real place?
Yes, there is a small island called Innisfree in Ireland, made famous by poetry. The brand itself, however, draws its inspiration from Korea's Jeju Island rather than from Ireland, and uses the name to suggest a calm, natural island escape.
Why Innisfree is popular in Pakistan
For many Pakistanis, Innisfree was one of the first Korean names they recognised, and the No Sebum Mineral Powder is a big reason why. Oily T-zones, sweat and long hot days make makeup slide off quickly here, and a light setting powder that controls shine without looking cakey solves an everyday problem. The pot is small enough to carry anywhere, which makes midday touch-ups easy at work, university or weddings.
The brand's friendly, accessible image also helps: it feels like an easy first step into Korean beauty, rather than a complicated, expensive routine.
Is Innisfree a good brand?
Yes. Innisfree is a long-established, widely trusted Korean brand backed by a major beauty group. Its products are designed for everyday use at accessible prices. Like any brand, some products suit some skin types better than others, so choose by your skin's needs rather than by name alone.
Is Innisfree expensive?
No. Innisfree sits in the affordable-to-mid K-beauty band. The No Sebum Mineral Powder is one of the brand's most budget-friendly products, and a small pot lasts a long time because you only need a light dusting each time.
Where to buy original Innisfree in Pakistan
YESBEAUTY is an authentic seller of Innisfree in Pakistan. We source our Innisfree stock directly from Innisfree's official distribution channels in Seoul, Korea, as part of the Korean Skincare group, which has delivered authentic K-beauty for 10 years to more than 200,000 customers. You can pay by cash on delivery, receive your order in 3–6 working days, and rely on our 7-day return guarantee if a product is ever found inauthentic.
Innisfree price list in Pakistan
Our current Innisfree range is the No Sebum Mineral Powder 5g. Its current price is shown in the live table on this page, which updates automatically when prices change. Because it is a small, light product, it is also an easy add-on to reach the Rs. 6,000 free-delivery threshold or the Rs. 8,000 free-gift threshold.
Shop Innisfree by category
Innisfree makeup
The No Sebum Mineral Powder is a loose setting powder for shine control. Explore more powders, cushions and bases in our base makeup edit and the wider makeup collection.
Best Innisfree products in Pakistan
Innisfree No Sebum Mineral Powder 5g
A translucent loose powder that absorbs oil and sets makeup with a soft matte finish.
Innisfree for your skin type and concern
Is Innisfree good for oily skin?
Yes. The No Sebum Mineral Powder is made for oily and combination skin, especially on the forehead, nose and chin. It can be used over makeup, over sunscreen, or on bare skin to cut shine. Find more ideas in our oil-control hub.
Is Innisfree good for dry skin?
Dry skin should use the powder sparingly and only where needed, such as the sides of the nose. Too much loose powder can emphasise flakes, so moisturise well first and press a tiny amount with a puff rather than sweeping it all over.
Innisfree for acne-prone skin
Setting powder does not treat acne, but a light, oil-absorbing layer can keep makeup from sliding into pores during the day. Wash brushes and puffs often, cleanse thoroughly at night, and keep treatment products as part of your skincare rather than your makeup.
Innisfree for acne scars and marks
A translucent powder will not cover marks on its own. Use a concealer or cushion on marks first, then set with a light dusting so coverage lasts longer.
Is Innisfree safe for sensitive skin?
Many people with sensitive skin use the powder without issues because it is light and used in small amounts. As with any new product, patch-test on the jaw for a day, and stop if you notice itching or redness.
How to use a loose setting powder in Pakistan's heat
Over makeup
Apply your base, wait a minute for it to set, then tap a small amount of powder onto a fluffy brush or puff, knock off the excess and press it onto the T-zone. Pressing rather than sweeping keeps foundation in place.
Over sunscreen
On no-makeup days, a light dusting over sunscreen takes away shine. Apply sunscreen generously, let it dry for a few minutes, then press powder lightly so you do not wipe the sunscreen off.
Midday touch-ups
Blot first with a tissue or blotting paper to lift sweat and oil, then add a little powder. Adding powder on top of oil without blotting can look patchy.
Baking and long events
For weddings and long functions, press a slightly thicker layer under the eyes and on the forehead, leave it for a few minutes, then dust away the excess.
How to build an Innisfree routine for oily skin
Morning
Cleanse with a gentle gel wash, apply a light moisturiser and sunscreen, then your base makeup if you wear it, and finish with the No Sebum Mineral Powder on the T-zone.
Evening
Remove makeup and sunscreen with a cleansing oil or balm, follow with a gentle cleanser, and moisturise. Clean your powder puff or brush regularly.
Key Innisfree ingredients
Minerals
The No Sebum powder is built on oil-absorbing minerals that give a soft, matte, blurred finish without heavy coverage.
Jeju-inspired botanicals
Across the wider brand, Innisfree is known for ingredients linked to Jeju Island, such as green tea and volcanic clay, which reflect its nature-inspired identity.
Innisfree vs premium Western brands
Shoppers sometimes compare Innisfree with premium Western names. The honest answer is that they do different jobs at different prices.
Innisfree vs Dr Dennis Gross
Dr. Dennis Gross is an American brand known for peel pads and clinic-style treatments at premium prices. Innisfree focuses on simple, nature-inspired everyday products, and the No Sebum powder is a makeup step rather than a treatment. Many people use a treatment brand at night and a shine-control powder during the day, so the two are not really rivals.
Innisfree vs Supergoop Sunscreen
Supergoop is a sunscreen specialist, and some of its products are designed to sit under makeup. Innisfree's powder is not a sunscreen and gives no meaningful sun protection, so it should never replace your SPF. The best pairing is the opposite: apply a generous layer of sunscreen first, then press powder on top to take down the shine that sunscreen can leave on oily skin.
Innisfree for men
A translucent powder is one of the easiest makeup products for men who simply want to look less shiny in photos, meetings or on hot days. It adds no colour, so a light press on the forehead and nose just looks like naturally matte skin. Carry the small pot in a bag or car for quick touch-ups.
Using Innisfree through Pakistan's seasons
Summer and monsoon
This is when the powder earns its place. Heat and humidity push oil and sweat through makeup quickly, so blot and re-powder at midday, and keep layers under the powder light: a gel moisturiser and a fluid sunscreen work better than rich creams.
Winter
Cooler, drier air in cities such as Lahore and Islamabad means many people need less powder. Switch to a richer moisturiser, use powder only on the centre of the face, and skip it entirely on dry patches.
Innisfree for weddings, Eid and photos
Flash photography can make shine look stronger. For long events, set your base with a light layer, focus a little extra on the T-zone, and keep the pot in your clutch so you can blot and touch up between functions. A translucent powder suits every skin tone because it adds no colour of its own, which makes it a safe choice for fair, wheatish and deeper complexions alike.
Innisfree green tea and the wider range
Internationally, Innisfree is also known for green tea serums, creams and gift sets. We do not currently stock these lines, so we focus on the powder here. If you buy a green tea set elsewhere, the usual order is the same as any routine: cleanser, toner, serum, then cream, with sunscreen in the morning.
Innisfree reviews and results
Most shoppers love how quickly the powder cuts shine and how light it feels, with a finish that looks like skin rather than a layer of makeup. The most common tip in reviews is to use less than you think: a small amount goes a long way, and over-applying can look dry.
Is Innisfree original in Pakistan? How to spot fake Innisfree
Genuine No Sebum Mineral Powder comes in a small, neat pot with a sifter, crisp printing, a batch code and an expiry date, and the powder itself is very fine and silky. Copies are often grainy, heavily scented or more opaque, and may leave a white cast. Read our Authenticity Promise to see how YESBEAUTY checks every delivery.
Is Innisfree cruelty-free?
Innisfree has publicly discussed reducing animal testing, but policies and certifications can change and differ by market. If cruelty-free certification matters to you, check the latest information on the pack or from the brand.
Is Innisfree safe during pregnancy?
A light setting powder is generally a low-concern product, but if you are pregnant and unsure about any cosmetic, check the ingredient list with your doctor before using it.
Innisfree shelf life and storage
Close the pot tightly after each use so the powder stays dry, keep it away from steamy bathrooms and direct heat, and replace powder puffs regularly. Powders usually keep well, but check the open-jar symbol on the pack.
Every Innisfree product at YESBEAUTY
The full Innisfree line-up we carry, grouped by step. Each name opens the product page with sizes, live price and a detailed guide.
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