What is Laneige? The brand in brief
Laneige is a South Korean beauty brand from the Amorepacific group, built around one idea: well-hydrated skin looks healthier, calmer and brighter. Its research has always centred on water and moisture, and that focus produced the products the brand is now famous for, especially the overnight sleeping masks that work while you sleep.
Around the world, Laneige is best known for its Lip Sleeping Mask, a small jar that has become a staple in handbags and bedside drawers. Its face sleeping masks follow the same thinking: a final, comforting layer at night that helps skin wake up softer and more refreshed.
Is Laneige a Korean brand?
It is. Laneige was created in South Korea and belongs to Amorepacific, one of the country's largest beauty companies. At YESBEAUTY every Laneige product is sourced directly from Laneige's official distribution channels in Seoul, Korea, so the jar you receive matches what is sold in Korea, from the label to the seal.
Why Laneige is popular in Pakistan
Dry, peeling lips are a year-round complaint in Pakistan. Summer sun and air conditioning dry them out, and winter in Lahore, Islamabad and the north makes them crack. A lip product that works overnight, and that you can also wear as a balm during the day, fits that need perfectly, which is why the Lip Sleeping Mask is one of the most-searched lip products in the country.
The sleeping masks also suit busy routines. Instead of adding several steps, you finish your night with one generous layer and wash it off in the morning, which many people find easier to keep up than a long routine.
Where to buy original Laneige in Pakistan
Popular, giftable products like the Lip Sleeping Mask are often copied, and fakes can look convincing in photos. Real Laneige has crisp printing, a sealed jar, a clear batch code and a smooth, even texture with a pleasant scent. YESBEAUTY is an authentic seller of Laneige in Pakistan: we import every product from the brand's official channels in Seoul and back each order with a 7-day return guarantee if a product is ever found inauthentic. Our checks are explained in The YESBEAUTY Authenticity Promise.
Laneige price list in Pakistan
The live table on this page lists every Laneige product we stock, with its current price. The Lip Sleeping Mask comes in a full-size 20g jar that lasts a long time with nightly use, while the face sleeping masks are available as trial sizes, a smart way to test a texture before committing to a full jar. Orders over Rs. 6,000 ship free across Pakistan.
Shop Laneige by category
Laneige lip care
The brand's signature: Laneige Lip Sleeping Mask EX Berry 20g. Find more balms, tints and lip treatments in our Lips edit, or browse everything in Makeup.
Laneige face masks
Two overnight masks in trial size, Laneige Water Sleeping Mask (Sample) and Laneige Cica Sleeping Mask (Sample). Compare them with sheet masks, wash-off masks and other sleeping masks in Masks, or see the whole Skincare range.
Best Laneige products in Pakistan
Laneige Lip Sleeping Mask EX Berry 20g
The cult overnight lip mask, here in the Berry scent.
Laneige Water Sleeping Mask (Sample)
A light, gel-like overnight mask for dehydrated, dull-looking skin.
Laneige Cica Sleeping Mask (Sample)
A soothing night mask for skin that feels stressed or easily irritated.
Laneige for your skin type and concern
Laneige for dry skin
Dry skin is where Laneige shines. A sleeping mask over your usual moisturiser two to three nights a week helps skin feel cushioned by morning, and the lip mask is a must when lips flake. On very dry winter nights, use the face mask more often.
Laneige for oily skin
Oily skin can still enjoy Laneige. The water-based sleeping mask feels light, so apply a thin layer in place of your night cream rather than on top of it, and keep it to a few nights a week in humid months.
Laneige for acne-prone skin
Laneige is a hydration brand, not an acne treatment. If you break out easily, use the masks sparingly, keep the layer thin, and pair them with a routine built around your acne products. Patch-test any new mask on a small area first.
Laneige for sensitive skin
The cica mask is the most suitable pick for skin that reacts easily. Start with a small amount on one area, and avoid using it on nights you apply strong actives such as acids or retinoids.
Laneige for dull skin and uneven tone
Dehydration makes skin look grey and tired. Regular hydration with a sleeping mask gives a fresher, brighter look by morning. For targeted help with marks, see our Dark Spots and Dullness edits.
Key Laneige ingredients
Hydrating complexes
Laneige's formulas are built around water-binding and moisture-sealing ingredients that keep skin comfortable overnight. The exact blend changes from product to product, so read the ingredient list on each pack.
Berry fruit extracts and nourishing butters
The Lip Sleeping Mask pairs fruit-derived ingredients with rich emollients that soften dry, flaky lips while you sleep.
Centella asiatica (cica)
The calming plant ingredient behind the cica mask, loved in Korean skincare for stressed skin. Learn more in our Centella Asiatica (Cica) guide.
How to build a Laneige routine
Laneige products are finishing steps, so they slot easily into any routine. At night, cleanse, use your toner and serum, then apply a sleeping mask as your last step; on lighter nights, use it instead of moisturiser. Finish with the lip mask just before bed. In the morning, rinse your face, follow your usual routine and apply sunscreen.
During the day, a thin layer of the lip mask works as a balm under or over lipstick.
Laneige reviews and results
Most customers notice softer, smoother lips after the first night and say the effect builds with regular use. With the face masks, people describe waking up to skin that feels plumper and looks fresher, especially after a late night or a day in air conditioning. Trial sizes are the easiest way to see how your own skin responds.
Laneige vs Innisfree
Both brands come from the Amorepacific family but play different roles. Laneige focuses on hydration and overnight care, with a polished, slightly luxurious feel. Innisfree is known for nature-inspired formulas with ingredients from Jeju island and tends to offer simpler, budget-friendly everyday basics. Choose Laneige for its masks and lip care, and Innisfree for daily essentials.
Laneige vs other lip treatments
Many brands now make overnight lip masks. What keeps Laneige popular is its thick, cushiony texture that stays put overnight and its pleasant fruity scents. If you prefer an unscented or lighter balm, compare options in our lips edit, where you can filter by texture and finish.
Laneige in Pakistan's climate
In hot, humid months, use thinner layers and fewer mask nights so skin does not feel heavy. In winter, especially in the north, increase to three or four nights a week and apply the lip mask whenever lips feel tight. Keep jars closed and out of direct sun, because heat can soften textures and shorten their life.
Is Laneige cruelty-free, vegan or halal?
These labels are set per product and per market, and they change as formulas are updated. Before relying on any of them, check the current pack, the ingredient list and the brand's official statement for the exact product you are buying. If you follow specific dietary or religious guidelines, read the ingredient list carefully.
What are sleeping masks, and why did Laneige make them famous?
A sleeping mask is a leave-on final layer for the night. Unlike a sheet mask, which you remove after twenty minutes, it stays on while you sleep and is rinsed off in the morning. The texture is usually a gel or a soft cream that seals in the serums and moisturiser underneath, so less water escapes from the skin overnight.
Laneige was one of the first brands to turn this idea into a mainstream product, and it is still the name many people think of first. The appeal is that it feels like a treatment without adding time to your routine: one layer, then sleep.
Laneige's wider range around the world
Beyond sleeping masks, Laneige is known internationally for hydrating skincare lines, cream-textured toners and cushion foundations. Not every line is available in Pakistan yet, and our range focuses on the products Pakistani shoppers search for most. As new Laneige products arrive, they will appear in the price list and product list on this page.
Which Laneige product should you choose?
For chapped or flaky lips
Choose the lip mask. It is the easiest single product to start with and the one most people repurchase.
For dehydrated, tired-looking skin
The water sleeping mask in trial size is the best way to see whether you like the light gel texture before buying a full jar.
For skin that feels irritated or stressed
Try the cica mask on nights when your skin feels hot, tight or reactive, and keep the rest of your routine very simple.
Laneige as a gift
The lip mask is one of the most popular beauty gifts in Pakistan, for Eid, birthdays and weddings, because it suits almost everyone and needs no explanation. Pair it with a trial-size face mask for a small, thoughtful set. Gift orders over Rs. 8,000 also qualify for two free gifts in the bag.
Laneige for men
Overnight masks are not just for women. Men who shave often or work outdoors usually deal with dry, rough skin and cracked lips, and a simple night routine with a cleanser, a moisturiser and a sleeping mask makes a visible difference without much effort.
A simple Laneige night routine for every season
In summer, keep it to three steps: a gentle cleanser, a light serum and a thin layer of sleeping mask on dry areas only, with the lip mask before bed. During monsoon, when humidity is high but skin still feels tired, the gel mask alone can replace your night cream. In winter, layer a moisturiser first, then the mask over the top, and reapply the lip mask in the morning before you step out into the cold.
Laneige shelf life and storage
Each jar shows a period-after-opening symbol. Use a clean spatula for the face masks and the lip mask when you can, to keep the product hygienic, and close the lid tightly after each use. Discard any product that changes in colour, smell or texture.
Looking for more brands like this? Browse All brands A-Z to explore every Korean and global label we stock.
Every Laneige product at YESBEAUTY
Every Laneige product we stock, grouped by type.