What is MISSHA? The brand in brief
MISSHA is one of the best-known South Korean beauty brands, and for many shoppers it was the first Korean name they ever tried. It built its reputation on accessible, everyday products that perform like far more expensive ones, and above all on base makeup: BB creams and cushion compacts that even out skin while adding sun protection.
The brand's M Perfect Cover BB Cream is often credited with making BB cream a household term outside Korea, and its Magic Cushion compacts brought the Korean cushion format to millions of make-up bags. MISSHA also makes skincare, but at YESBEAUTY we focus on the base makeup that Pakistani shoppers search for most.
Is MISSHA a Korean brand, and is it good?
Yes. MISSHA is a Korean brand, developed and made in South Korea. Its products are designed around the Korean preference for fresh, skin-like coverage, which is why the BB creams look natural rather than masky.
Is it good? For everyday base makeup, MISSHA is one of the most trusted names in the category. Reviews praise buildable coverage that blurs redness and uneven tone, built-in SPF that simplifies busy mornings, and long wear when set properly. The main thing to get right is the shade: Korean base ranges run lighter and cooler than many South Asian skin tones, so read the shade guide below before you buy.
Is MISSHA skincare good too?
MISSHA's skincare has its own loyal following in Korea, including essences and serums that are often compared with luxury brands. Our current MISSHA range in Pakistan focuses on BB creams and cushions. If you want Korean skincare to wear under them, browse the other brands on our brands A-Z.
Why MISSHA is popular in Pakistan
In Pakistan's heat, heavy liquid foundation can feel suffocating and slide off by mid-afternoon. MISSHA's BB creams and cushions offer a lighter alternative: enough coverage for weddings, office days and photos, with a finish that still looks like skin. The added SPF is a practical bonus, though it should never replace your full sunscreen.
Value matters too. A single MISSHA product can act as primer, light foundation and sun protection at once, which makes it an efficient choice for students and busy professionals. Cushion compacts are also easy to touch up in a car or at work, something many shoppers appreciate during long summer days.
Where to buy original MISSHA in Pakistan
MISSHA BB cream is one of the most counterfeited Korean products, so where you buy matters. YESBEAUTY is an authentic seller of MISSHA in Pakistan. Every BB cream and cushion is sourced directly from MISSHA's official distribution channels in Seoul, Korea, and imported by us.
We are part of the Korean Skincare group, which has served more than 200,000 customers over 10 years. Pay by cash on delivery, receive your order in 3–6 working days, and rely on our 7-day return guarantee if a product is ever found inauthentic. Read our Authenticity Promise for the full details.
MISSHA price list in Pakistan
MISSHA sits in the affordable-to-mid band for Korean makeup. BB creams come in smaller and larger tubes, while cushions are priced a little higher because of the compact and puff. The live table on this page lists every shade and size we stock with today's price, updated automatically whenever prices change, so you never rely on an old figure.
Free delivery applies on orders over Rs. 6,000, and orders above Rs. 8,000 include two free gifts.
MISSHA shade guide for Pakistani skin tones
Shade numbers tell you how light or deep each product is. Lower numbers are lighter. Here is how the shades we stock usually fit.
No.13 Bright Beige
The lightest shade, best for fair skin. Many Pakistani shoppers find it too pale unless their skin is very light.
No.21 Light Beige
The most popular shade in Korea and a good match for light to light-medium skin with neutral or cool undertones.
No.23 Natural Beige
A natural, slightly deeper beige that suits many light-medium Pakistani skin tones. If you are between No.21 and No.23, No.23 is usually the safer pick.
No.25 Warm Beige
The richest shade in our BB cream line-up, with a warmer undertone. It suits medium skin with golden or olive undertones.
BB creams oxidise slightly and adapt to the skin, so test a small amount along your jawline in daylight. If the shade looks a touch light, a little bronzer or warm powder balances it.
Shop MISSHA by category
MISSHA BB creams
The M Perfect Cover line in four shades, including the newer PRO formula. See more base options in Face Makeup.
- MISSHA M Perfect Cover BB Cream SPF42 PA+++ No.13 Bright Beige
- MISSHA M Perfect Cover BB Cream PRO SPF42 PA+++ No.21 Light Beige
- MISSHA M Perfect Cover BB Cream PRO SPF42 PA+++ No.23 Natural Beige
- MISSHA M Perfect Cover BB Cream PRO SPF42 PA+++ No.25 Warm Beige
MISSHA cushion compacts
Three Magic Cushion finishes to match different skin types. Browse all our Makeup.
- MISSHA Magic Cushion Cover Lasting SPF50+/PA+++ No 21 Light Beige
- MISSHA Magic Cushion Cover Lasting SPF50+/PA+++ No.23 Natural Beige
- MISSHA Magic Cushion Moist Up SPF50+/PA+++ No.21 Light Beige
- MISSHA Magic Cushion Moist Up SPF50+/PA+++ No.23 Natural Beige
- MISSHA Velvet Finish Cushion SPF50+ PA+++ No.21 Light Beige
Best MISSHA products in Pakistan
MISSHA M Perfect Cover BB Cream PRO SPF42 PA+++ No.23 Natural Beige
The best-selling BB cream shade for light-medium Pakistani skin.
MISSHA M Perfect Cover BB Cream PRO SPF42 PA+++ No.21 Light Beige
A lighter shade for fair to light skin with neutral undertones.
MISSHA M Perfect Cover BB Cream PRO SPF42 PA+++ No.25 Warm Beige
The warm, deeper shade for medium skin.
MISSHA Magic Cushion Cover Lasting SPF50+/PA+++ No.23 Natural Beige
A long-wearing cushion for oily skin and humid days.
MISSHA Magic Cushion Moist Up SPF50+/PA+++ No.23 Natural Beige
A dewy cushion for dry or normal skin.
MISSHA Velvet Finish Cushion SPF50+ PA+++ No.21 Light Beige
A soft-matte cushion for a smooth, shine-free finish.
MISSHA for your skin type
MISSHA for oily skin
Choose the Magic Cushion Cover Lasting or the Velvet Finish Cushion, both designed to control shine. Set the T-zone with a light powder and blot during the day rather than adding more product.
MISSHA for dry skin
The Magic Cushion Moist Up gives a dewy, hydrated finish. Moisturise well first, and avoid heavy powder, which can cling to dry patches.
MISSHA for combination skin
The M Perfect Cover BB Cream suits combination skin because it is buildable: a thin layer on the cheeks, a little more where you need coverage, and powder only on the T-zone.
MISSHA for acne-prone skin
BB creams and cushions can cover redness, but always remove them thoroughly at night with a double cleanse. Use a clean puff, wash it weekly and avoid sharing compacts. If you are breaking out, apply lightly and focus on treatment underneath.
MISSHA for sensitive skin
Patch-test new base products behind the ear or along the jaw for a few days. Fragrance and sunscreen filters in any makeup can irritate some people, so stop if you notice itching or redness.
BB cream vs cushion: which MISSHA should you choose?
Choose a BB cream if you like applying with fingers or a brush, want to control coverage zone by zone, and prefer a tube that lasts. Choose a cushion if you want quick, even application with a puff, easy touch-ups on the go and a choice of finish: long-lasting, dewy or velvet.
Many shoppers keep both: the BB cream for full-face application in the morning and a cushion in the bag for touch-ups. Whichever you choose, the shade guide above applies to both.
Key MISSHA ingredients and technology
MISSHA base products combine light-diffusing pigments for an even, blurred look with built-in UV filters, which is where the SPF42 and SPF50+ ratings come from. Skin-conditioning ingredients help the finish look fresh rather than dry. Treat the SPF as a bonus layer and still apply a dedicated sunscreen first, because most people use far less makeup than the amount needed for the labelled protection.
How to build a MISSHA makeup routine
Morning
- Cleanse, moisturise and apply sunscreen.
- Wait a minute, then apply a pea-sized amount of BB cream with fingers or a damp sponge, or press a cushion onto the skin.
- For extra coverage, add a sheer second layer just on the areas that need it.
- Oily skin: press a little powder onto the forehead, nose and chin.
Evening
- Remove base makeup with an oil or balm cleanser.
- Follow with a gentle foam cleanser.
- Continue with your usual skincare.
Is MISSHA original in Pakistan? How to spot fake MISSHA
Counterfeit BB creams are common. Warning signs include blurry or misaligned printing, a tube or box that feels flimsy, missing or smudged batch codes, an unusually strong smell, a greasy or grainy texture and a shade that looks grey or orange on the skin. Genuine MISSHA has crisp print, a clean seal and a smooth, even texture.
Prices far below the usual market range are another red flag. Buying from YESBEAUTY, an authentic seller that imports directly and offers a 7-day authenticity return, keeps you safe.
Is MISSHA safe for sensitive skin?
Most people wear MISSHA base makeup comfortably, but makeup with SPF filters and pigments can bother very reactive skin. Patch-test first, keep puffs and sponges clean, and always remove makeup fully at night. If you have a skin condition, check new products with your dermatologist.
MISSHA shelf life and storage
Base makeup is usually best used within about 12 months of opening; cushions can dry out sooner if left open. Close compacts firmly, store them away from heat and direct sun, and replace the puff regularly. Never leave cushions in a hot car, where the formula can separate.
How does MISSHA compare with other brands?
MISSHA vs SK-II
The comparison usually refers to MISSHA's Time Revolution essence, long described as an affordable alternative to SK-II's famous treatment essence. SK-II is a Japanese luxury brand; MISSHA is a Korean everyday brand. For base makeup, MISSHA's BB creams and cushions are the focus of our range.
MISSHA vs Erborian
Erborian is known for its CC cream with a colour-adapting effect. MISSHA's BB creams offer more defined shade choices and a choice of finishes in cushion form, so they are easier to match precisely once you know your shade.
Every MISSHA product at YESBEAUTY
Here is the full MISSHA line-up we stock, grouped by step. Each name opens the product page with its own guide, sizes and live price.
Base makeup
- MISSHA M Perfect Cover BB Cream SPF42 PA+++ No.13 Bright Beige
- MISSHA Magic Cushion Cover Lasting SPF50+/PA+++ No 21 Light Beige
- MISSHA M Perfect Cover BB Cream PRO SPF42 PA+++ No.23 Natural Beige
- MISSHA M Perfect Cover BB Cream PRO SPF42 PA+++ No.21 Light Beige
- MISSHA M Perfect Cover BB Cream PRO SPF42 PA+++ No.25 Warm Beige
- MISSHA Velvet Finish Cushion SPF50+ PA+++ No.21 Light Beige
- MISSHA Magic Cushion Cover Lasting SPF50+/PA+++ No.23 Natural Beige
- MISSHA Magic Cushion Moist Up SPF50+/PA+++ No.23 Natural Beige
- MISSHA Magic Cushion Moist Up SPF50+/PA+++ No.21 Light Beige