What is rom&nd? The brand in brief
rom&nd, often searched as "Romand", is a South Korean makeup brand known for wearable, everyday colour. Its philosophy is to create shades people actually use, the soft, muted, flattering tones that suit daily life, rather than dramatic statement colours that stay in the drawer. That focus on real-life colour made it one of the most loved Korean makeup brands among young shoppers worldwide.
The brand is best known for lips. The Juicy Lasting Tint delivers glossy, juicy colour that stains the lips for long wear, and the Zero Matte Lipstick offers soft, blurred matte colour. Around them sit cheek colours and eyeshadow palettes designed to coordinate, so you can build a soft, harmonious look in minutes.
Is rom&nd a Korean brand? Where is it from?
Yes. rom&nd is a Korean makeup brand, developed and made in South Korea. It grew rapidly in its home market thanks to its curated shades and became a favourite in Korean makeup trends such as gradient lips and soft, glowing cheeks. Every rom&nd product at YESBEAUTY is imported from Korea.
Is rom&nd a good brand? Reviews and results
rom&nd has an excellent reputation for colour, comfort and value. Reviews of the Juicy Lasting Tint praise a glossy, water-like finish that leaves a lasting stain even after the shine fades, and shades that look natural on many skin tones. The Zero Matte Lipstick is loved for a soft, velvety finish that does not feel as dry as many matte formulas. The Better Than Eyes palettes get praise for blendable, everyday shades.
Like most tints, the Juicy Lasting Tint can settle into dry lip lines, so a little lip care beforehand makes a big difference. Shade choice matters too, so use the guide below to find colours that suit your undertone.
Why rom&nd is popular in Pakistan
Pakistani shoppers want makeup that looks polished for university, the office and family events without feeling heavy in the heat. rom&nd's soft, everyday shades and comfortable formulas fit that perfectly. Tints in particular are practical in summer: they stain rather than sit on the lips, so the colour survives meals, chai and long days.
Social media has helped too. Korean "gradient lip" and soft-glam looks are popular online, and rom&nd is one of the brands most associated with them. Its fair pricing also makes it easy to try several shades.
Where to buy original rom&nd products in Pakistan
Popular Korean tints are widely copied, often sold at very low prices on marketplaces and social media. YESBEAUTY is an authentic seller of rom&nd in Pakistan: we source every product directly from rom&nd's official distribution channels in Seoul, Korea, and import it ourselves.
As part of the Korean Skincare group, we have served more than 200,000 customers over 10 years. Cash on delivery is available, delivery takes 3–6 working days, and every order is protected by our 7-day return guarantee if a product is ever found inauthentic. Read our Authenticity Promise for details. International chains such as Sephora or Ulta do not ship most Korean makeup brands to Pakistan, so a direct importer is the practical way to buy.
rom&nd price list in Pakistan
rom&nd is an affordable Korean makeup brand. Lip tints and lipsticks are the most accessible products, while eyeshadow palettes sit a little higher. The live table on this page shows every shade we stock with today's price and updates automatically whenever prices change.
Spend above Rs. 6,000 for free delivery, or above Rs. 8,000 to receive two free gifts with your order.
Shop rom&nd by category
rom&nd lip tints and lipsticks
Glossy tints and soft-matte lipsticks in wearable shades. Compare with other brands in Lip Makeup.
- rom&nd Juicy Lasting Tint 11. Pink Pumpkin
- rom&nd Juicy Lasting Tint 22. POMELO SKIN
- rom&nd Juicy Lasting Tint 26. Very Bery Pink
- rom&nd Zero Matte Lipstick 10 PINK SAND
- rom&nd Zero Matte Lipstick 23 Ruddy Nude
rom&nd cheek colour
A soft blush for a fresh, natural flush. See more base and cheek products in Face Makeup.
rom&nd eye makeup
Blendable eyeshadow in everyday shades. Browse all Makeup and Eye Care.
More from rom&nd
Best rom&nd products in Pakistan
rom&nd Juicy Lasting Tint 11. Pink Pumpkin
A warm, juicy pink-coral that flatters many South Asian skin tones.
rom&nd Juicy Lasting Tint 26. Very Bery Pink
A berry-pink tint for a brighter, fresher look.
rom&nd Juicy Lasting Tint 22. POMELO SKIN
A soft, everyday nude-rose tint.
rom&nd Zero Matte Lipstick 23 Ruddy Nude
A muted nude matte lipstick for office and daily wear.
rom&nd Zero Matte Lipstick 10 PINK SAND
A soft pink-beige matte for a gentle, polished finish.
rom&nd Better Than Cheek N01 Nutty Nude
A warm nude blush for natural definition.
rom&nd Better Than Eyes M01 Dry Apple Blossom
A soft, everyday eyeshadow palette.
Choosing rom&nd shades for your skin tone
Warm and olive undertones
Coral, warm pink and terracotta shades usually look most natural. Tints in the coral-pink family and nude matte lipsticks with a warm base are safe choices.
Cool undertones
Berry, rose and cool pink shades tend to suit cooler undertones, giving a fresh, bright look.
Deeper skin tones
Very pale nudes can look ashy on deeper skin. Choose richer nudes, berries and warm roses, and build the tint in layers for more intensity.
When in doubt, swatch on your lips rather than your hand, because lip colour changes the shade. A light lip liner in a similar tone helps define any colour.
Is rom&nd good for oily skin and acne-prone skin?
rom&nd is mainly a colour brand, so oily skin is rarely an issue for lip products. For cheek colour, powder formulas tend to last longer on oily skin. If you are acne-prone, keep brushes and applicators clean, avoid sharing makeup and always remove it completely at night with a gentle double cleanse.
Key rom&nd ingredients and formulas
Water-based tint
The Juicy Lasting Tint combines glossy shine with a staining colour that stays after the gloss wears off, which is why it lasts through the day.
Soft-matte pigments
The Zero Matte Lipstick uses finely milled pigments for a blurred, velvety finish that feels lighter than many traditional matte lipsticks.
Blendable powders
Cheek and eye products are designed to blend easily, so you can build colour gradually without harsh edges.
How to build a rom&nd makeup routine
A five-minute everyday look
- Prep lips with a balm and blot off the excess.
- Sweep a soft shade from rom&nd Better Than Eyes M01 Dry Apple Blossom across the lids.
- Tap rom&nd Better Than Cheek N01 Nutty Nude onto the apples of the cheeks.
- Dab a Juicy Lasting Tint into the centre of the lips and blend outwards with a fingertip for a gradient effect.
For events
- Line the lips and fill with a Zero Matte Lipstick.
- Build eyeshadow in two shades for more depth.
- Layer the tint over matte lipstick for a juicy, long-lasting finish.
Removal
Because tints stain, a cleansing oil or balm works best: massage it over the lips for a few seconds, then rinse and wash with your usual cleanser.
How to make a rom&nd tint last longer
A tint lasts longest on smooth, hydrated lips. Apply a thin lip balm ten minutes before makeup, then blot it off so the surface is soft but not slippery. Apply a first thin layer of tint, wait thirty seconds for the stain to set, then add a second layer only to the centre for a juicy look. Pressing a tissue gently over the lips and dusting a tiny amount of translucent powder through it helps a matte lipstick stay put.
After eating, the gloss fades first while the stain remains. Carry the tint in your bag and dab a little into the centre to refresh, rather than reapplying a full layer each time, which can make the colour patchy.
rom&nd for Pakistani occasions
University and office
Soft nudes and rose tints look polished without seeming overdone. A matte nude lipstick with a light wash of eyeshadow is an easy, professional look that survives a long commute.
Eid, mehndi and dinners
Choose a brighter berry or coral tint and build the colour in two layers. Pair it with a warm blush and a slightly deeper eyeshadow shade to match festive outfits and gold jewellery.
Weddings and long events
Layer a tint under a matte lipstick for colour that lasts through photos and meals, and set the face lightly so cheek colour stays fresh under warm lights.
Is rom&nd original in Pakistan? How to spot fake rom&nd
Counterfeit tints are common, often sold "on sale" on marketplaces and apps. Signs include blurry or misspelt printing, cheap-feeling packaging, a cap that does not close firmly, a strong or chemical smell, a gritty or oddly thick texture and colour that looks different from the brand's shade. Fakes on large discount sites are a common question; if the price seems far too low, it is a red flag.
Buying from YESBEAUTY, an authentic seller that imports directly from official channels and offers a 7-day authenticity return, is the safest choice for products you apply to your lips every day.
Is rom&nd safe for sensitive skin?
Most people wear rom&nd comfortably. As with any colour cosmetic, fragrance or pigments can occasionally irritate sensitive lips or eyes. Patch-test a new product on the inner wrist or a small area first, and stop if you notice burning or swelling. Questions about regulatory approvals in specific countries are best answered by the brand directly.
Is rom&nd cruelty-free and vegan?
rom&nd describes itself as cruelty-free, and some products are presented as vegan. Policies can change, so check the pack and the brand's current statement if this matters to you.
rom&nd shelf life and storage
Lip products are usually best within about 12 months of opening, and eye products sooner if they change texture. Keep tints and lipsticks out of hot cars and direct sun, because Pakistan's summer heat can melt lipstick and separate tints. Close caps firmly and wipe applicators to keep them clean.
Explore more Korean makeup and skincare brands in our brands A-Z and Skincare collections.
Every rom&nd product at YESBEAUTY
Here is the full rom&nd line-up we stock, grouped by step. Each name opens the product page with its own guide, sizes and live price.
Eye care
Lip
- rom&nd Juicy Lasting Tint 22. POMELO SKIN
- rom&nd Juicy Lasting Tint 11. Pink Pumpkin
- rom&nd Juicy Lasting Tint 26. Very Bery Pink
- rom&nd Zero Matte Lipstick 10 PINK SAND
- rom&nd Zero Matte Lipstick 23 Ruddy Nude