ANUA Rice 7 Ceramide Hydrating Barrier Serum 50ml bottle, front view

ANUA Rice 7 Ceramide Hydrating Barrier Serum 50ml

50ml
Sale price  Rs.6,980.00 Regular price  Rs.8,900.00
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ANUA Rice 7 Ceramide Hydrating Barrier Serum 50ml bottle, front view

K-Beauty

ANUA Rice 7 Ceramide Hydrating Barrier Serum 50ml

Sale price  Rs.6,980.00 Regular price  Rs.8,900.00

You save Rs.1,920.00 (21%)Inclusive of all taxes

Size50ml
  • 100% authentic
  • Cash on delivery
  • Easy returns
  • Delivered across Pakistan

3 working days

Cash on delivery available

Offers for you
  • Free delivery on orders over Rs. 6,000

  • 2 free gifts on orders over Rs. 8,000

Why you'll love it

  • Deep, lightweight hydration
  • Supports a weak moisture barrier
  • Soft, even-looking glow
How to use
  1. Cleanse and apply toner.
  2. Press 2–3 drops over face and neck.
  3. Follow with moisturiser.
  4. In the morning, finish with sunscreen.
Ingredients
Oryza Sativa Rice Bran Water, Dipropylene Glycol, Glycerin, Methylpropanediol, Aqua Water, Butylene Glycol, Methyl Gluceth-10, Niacinamide, 1,2-Hexanediol, Panthenol, Hydroxyethyl Urea, Pentylene Glycol, Sodium Polyacrylate, Oryza Sativa Rice Extract, Caprylic/Capric Triglyceride, Carbomer, Hydrogenated Lecithin, Ethylhexylglycerin, Polyquaternium-51, Adenosine, Allantoin, Sodium Phytate, Xanthan Gum, Ceramide NP, Sodium Hyaluronate, Alpha-Arbutin, Angelica Keiskei Extract, Corchorus Olitorius Leaf Extract, Dioscorea Japonica Root Extract, Hibiscus Esculentus Fruit Extract, Nelumbo Nucifera Root Extract, Beta-Glucan, Tocopherol, Defatted Rice Bran Extract, Arbutin, Zinc Stearate, Defatted Rice Bran, Oryza Sativa Rice Bran, Hydrolyzed Rice Protein, Oryza Sativa Rice Seed Protein, Honey Extract, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid
Who it's for
Dry, dehydrated and sensitive skin, plus combination skin that wants light, fragrance-free hydration.
Shipping & returns

ANUA Rice 7 Ceramide Hydrating Barrier Serum 50ml: key facts

BrandANUA
OriginK-Beauty
Price in Pakistan
  • 50ml Rs.6,980.00 Rs.8,900.00
Skin typeDry, Sensitive, Combination, Normal, Oily
Key ingredientsRice bran water, Ceramide NP, Hyaluronic acid, Niacinamide
Texture & finishLight serum that absorbs to a soft, moisturised finish
Routine stepTreat
Best forDry skin, Weak barrier, Dullness
DeliveryImported from Seoul, Korea, through the brand's official channels; delivered in 3–6 working days across Pakistan
Authenticity100% original · 7-day return guarantee if a product is ever found inauthentic

What is ANUA Rice 7 Ceramide Hydrating Barrier Serum?

ANUA Rice 7 Ceramide Hydrating Barrier Serum is a lightweight hydrating serum built on rice bran water instead of plain water, with ceramide NP, sodium hyaluronate, panthenol and niacinamide layered in. It is designed for skin that feels tight, rough or easily upset: the kind that drinks up moisturiser in the morning and feels parched again by mid-afternoon. The 50ml bottle sits in the treatment step of a routine, after toner and before cream, and it is fragrance-free.

Think of it as a barrier helper rather than a single-purpose active. It does not exfoliate hard or tingle; it adds water to the skin, then helps keep that water in. That makes it an easy daily serum for people who have tried strong actives and now want something calm and steady.

Is it a serum, an essence or a moisturiser?

It is a true serum: thinner than a cream, a little thicker than an essence, and quick to sink in. Most people still follow it with a moisturiser, especially in winter or air-conditioned offices, because a serum alone rarely seals in enough hydration for dry skin.

ANUA Rice 7 Ceramide Hydrating Barrier Serum benefits: what it does for your skin

Deep, comfortable hydration

Rice bran water, glycerin and two forms of hyaluronic acid pull water into the upper layers of skin. Flaky patches around the nose and mouth look smoother within the first few uses, and makeup sits more evenly on top.

A stronger, calmer moisture barrier

Ceramide NP mirrors one of the fats your skin uses to hold its cells together. Paired with panthenol and allantoin, it supports a barrier that has been worn down by harsh cleansers, over-exfoliation, dry winds or long hours under a fan.

A softer, more even-looking glow

Niacinamide and alpha-arbutin sit lower in the formula, so they work gently. With steady use they support a more even-looking tone and help post-breakout marks look less obvious, without the irritation that higher-strength brighteners can cause.

ANUA Rice 7 Ceramide Hydrating Barrier Serum key ingredients

Ingredient What it does
Rice bran water and rice extract Base of the formula; softens and hydrates
Ceramide NP Supports the skin's protective lipid layer
Sodium hyaluronate and hyaluronic acid Draw and hold water in the skin
Niacinamide Helps tone look more even and pores less visible
Panthenol and allantoin Comfort dry, irritated areas
Alpha-arbutin Gently supports a brighter-looking complexion

Why rice and ceramide work well together

Rice-based ingredients have a long history in Korean routines because they soften and add a natural-looking radiance. Ceramides then help that softness last by reducing water loss. If you like this pairing, ANUA also makes the Rice 70 Glow Milky Toner, and our rice skincare edit and ceramide skincare edit collect similar formulas.

Is it right for your skin type?

Is ANUA Rice 7 Ceramide Hydrating Barrier Serum good for dry skin?

Yes, dry and dehydrated skin is exactly who it is made for. Apply it on slightly damp skin, then seal it with a cream so the water it draws in stays put. In winter, two thin layers before moisturiser work better than one thick one.

Is ANUA Rice 7 Ceramide Hydrating Barrier Serum good for acne-prone skin?

It can be. It contains no heavy oils and the brand describes it as suitable for fungal-acne-prone skin, so most breakout-prone skin tolerates it well. It will not clear active pimples on its own; its job is to keep skin hydrated and comfortable while you use targeted treatments such as salicylic acid or retinoids.

Is it good for oily, combination and sensitive skin?

Oily and combination skin can use it as their only hydrating layer in humid months, followed by a light gel cream or simply sunscreen in the morning. Sensitive skin usually likes it because it is fragrance-free and has no strong acids.

Who should patch-test first

If you react to rice, honey or plant extracts, apply a small amount on your jawline for two evenings before using it all over.

How to use ANUA Rice 7 Ceramide Hydrating Barrier Serum (morning and night)

In your morning routine

Cleanse, apply toner, then press two or three drops over your face and neck. Follow with moisturiser and finish with a broad-spectrum sunscreen; the serum is light enough to sit under sun cream without pilling.

In your evening routine

Remove sunscreen with an oil cleanser such as the ANUA Heartleaf Pore Control Cleansing Oil, follow with a gentle foam, then toner. Apply the serum before any cream. On nights you use a retinoid, put the serum on first to cushion the skin.

How much and how often?

Two to three drops cover the face; add one more for the neck. It is gentle enough for twice-daily use, every day.

What to pair it with, and what not to mix

It pairs well with almost everything: soothing toners like the ANUA Heartleaf 77% Soothing Toner, vitamin C in the morning such as the COSRX The Vitamin C 23 Serum, and retinol at night such as the celimax Vita-A Retinol Shot. There is nothing in it that clashes with common actives; just avoid layering several strong exfoliants on the same night.

ANUA Rice 7 Ceramide Hydrating Barrier Serum results: how long until you see a difference?

Hydration is noticeable right away: skin feels softer and looks less dull after the first application. Tightness and flaking usually settle within one to two weeks of twice-daily use. The gentler tone benefits from niacinamide and arbutin take longer, typically six to eight weeks of steady use, and they work best when you protect your skin with sunscreen every day.

Does ANUA Rice 7 Ceramide Hydrating Barrier Serum have side effects?

Side effects are uncommon because the formula is mild. A few people may notice small bumps if their skin dislikes a particular plant extract; stop and patch-test if that happens. Very oily skin may find it too rich only if layered with heavy creams in summer, in which case use it with a gel moisturiser instead.

ANUA Rice 7 Ceramide Hydrating Barrier Serum price in Pakistan

The current price for the 50ml bottle is shown live at the top of this page. One bottle usually lasts around two to three months with daily use, which makes it good value for a barrier serum. Orders over Rs. 6,000 get free delivery, and you can pay cash on delivery anywhere in the country. Browse more of the brand on our ANUA page.

Original vs fake ANUA Rice 7 Ceramide Hydrating Barrier Serum: how to check

Popular ANUA serums are copied, so check a few details. The genuine bottle has clean, evenly printed text, a firmly fitted dropper, a batch code and expiry date on the box and bottle that match each other, and a texture that is light and slightly milky-clear rather than watery or sticky. Prices that look far too low are another warning sign.

YESBEAUTY is an authentic seller of ANUA in Pakistan. This serum is sourced directly from ANUA's official distribution channels in Seoul, Korea, and every order is covered by our 7-day return guarantee if a product is ever found inauthentic. Read how we check stock in The YESBEAUTY Authenticity Promise.

Best hydrating serum for dull, dry skin in Pakistan: where this one fits

If dryness and dullness are your main concerns, this serum is a gentle first choice. If you want a stronger brightening focus, the ANUA Peach 70% Niacinamide Serum is the next step up, while The Ordinary Niacinamide 10% + Zinc 1% suits oilier skin. See every option in our serums and ampoules and dullness edits.

How should you store it in Pakistan's heat?

Keep it closed, upright and away from direct sun or a hot car. Use it within about 12 months of opening; check the open-jar symbol on the box for the exact period.

When skin feels tight by afternoon, it usually needs water and a better seal, not another active. A rice and ceramide serum under a simple cream fixes that for most of my dry-skin readers within two weeks.

Fatima Khan, Pharmacist & K-beauty content writer

ANUA Rice 7 Ceramide Hydrating Barrier Serum 50ml: frequently asked questions

What is the ANUA Rice 7 Ceramide Hydrating Barrier Serum price in Pakistan?

The live price for the 50ml bottle is shown at the top of this page. YESBEAUTY sells the original serum with cash on delivery, and orders above Rs. 6,000 qualify for free delivery across Pakistan.

How can I tell if ANUA Rice 7 Ceramide Hydrating Barrier Serum is original?

Check for crisp printing, a matching batch code and expiry on the box and bottle, a secure dropper and a smooth, light texture. Buying from an authentic seller is the simplest protection; YESBEAUTY sources it from ANUA's official channels.

How do I use ANUA Rice 7 Ceramide Hydrating Barrier Serum?

After cleansing and toner, press two or three drops onto your face and neck, then apply moisturiser. In the morning finish with sunscreen. You can use it every morning and evening.

Is ANUA Rice 7 Ceramide Hydrating Barrier Serum good for sensitive skin?

Yes, for most people. It is fragrance-free, has no strong acids and contains soothing panthenol and allantoin. Patch-test first if you know you react to plant extracts or honey.

Can I use ANUA Rice 7 Ceramide Hydrating Barrier Serum every day?

Yes. It is gentle enough for twice-daily use and works best with consistency, especially if your barrier feels weak or your skin feels tight after washing.

How long does ANUA Rice 7 Ceramide Hydrating Barrier Serum take to show results?

Skin feels softer immediately. Dryness and flaking usually improve within one to two weeks, while a more even-looking tone takes around six to eight weeks of daily use with sunscreen.

What skin type is ANUA Rice 7 Ceramide Hydrating Barrier Serum best for?

It suits dry, dehydrated and sensitive skin best, but normal, combination and oily skin can use it as a light hydrating layer, especially in humid weather.

Can I use it with a rice or ceramide moisturizing toner?

Yes. Apply a hydrating rice or ceramide toner first, let it absorb for a few seconds, then add the serum. Layering a toner and serum like this gives dry skin a deeper, longer-lasting dose of hydration.

Is it safe for fungal-acne-prone skin?

The brand describes it as fungal-acne safe and it contains no heavy oils. Everyone's triggers are different, so introduce it slowly and watch for small, itchy bumps.

Can I use it under makeup?

Yes. It absorbs quickly and leaves a soft, hydrated surface, which helps foundation and cushion sit more smoothly. Give it a minute to settle before applying sunscreen and makeup.

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