What is ANUA Peach 70% Niacinamide Serum?
ANUA Peach 70% Niacinamide Serum is a lightweight brightening serum from the Korean brand ANUA. Its base is not water but peach fruit extract, which makes up around 70% of the formula, and it is paired with 5% niacinamide, the form of vitamin B3 that skin experts reach for when tone looks uneven, pores look busy and the complexion has lost its glow. The result is a silky, fast-absorbing serum that hydrates first and brightens gradually.
It sits in the treatment step of a routine: after cleansing and toning, before moisturiser and, in the morning, before sunscreen. Because 5% is a moderate strength, it is one of the easiest niacinamide serums to start with, which is a big reason it is among the most searched ANUA products in Pakistan alongside the brand's heartleaf range.
What does "Peach 70" actually mean?
The number refers to the share of peach fruit extract in the formula. Peach extract brings natural sugars, antioxidants and a soft, cushiony feel, so the serum behaves more like a hydrating essence than a sharp active. Think of it as a glow serum with a gentle brightening engine built in.
Is it the same as the ANUA niacinamide and TXA serum?
No. ANUA makes two very different niacinamide serums. The peach version is the softer, all-round glow option. The 10% niacinamide plus tranexamic acid serum is a stronger spot-focused treatment. If your main goal is radiance, smoother texture and a more even look overall, the peach serum is the better everyday pick.
ANUA Peach 70% Niacinamide Serum benefits: what it does for your skin
Most people buy this serum for one reason, glow, and keep using it because it quietly improves several things at once.
Brighter, more even-looking tone
Niacinamide helps reduce the look of dullness and patchiness over a few weeks, and alpha-arbutin and an ethyl form of vitamin C in the formula support that brightening effect. Post-breakout marks and sun-tired skin tend to look softer and more uniform with steady use.
Hydration without heaviness
Three forms of hyaluronic acid, glycerin and polyglutamic acid draw water into the upper layers of skin. Your face feels plump and comfortable rather than sticky, which matters when Karachi humidity makes most creams feel like a layer of grease.
Smoother texture and refined-looking pores
Betaine salicylate, a mild relative of BHA, sits inside the "peach yogurt" complex with peach flower extract and lactobacillus ferment. Together with niacinamide they help skin feel smoother and pores look less obvious, without the sting of a stronger exfoliant.
A calmer, stronger barrier
Ceramide NP, panthenol and centella actives help the skin's barrier stay resilient. That is why many people who react to sharper brightening serums tolerate this one well.
ANUA Peach 70% Niacinamide Serum key ingredients
The formula is long, but a handful of ingredients do most of the work.
| Ingredient | What it does |
|---|---|
| Peach fruit extract (about 70%) | Hydrating, antioxidant-rich base that gives the soft, glowy finish |
| Niacinamide (5%) | Helps even out tone, refine the look of pores and balance oil |
| Alpha-arbutin and 3-O-ethyl ascorbic acid | Support a brighter, more uniform-looking complexion |
| Hyaluronic acid (three types) | Draws moisture in at different depths for a plump feel |
| Betaine salicylate | Very mild exfoliation for smoother-feeling skin |
| Ceramide NP and panthenol | Comfort and support the skin barrier |
Why 5% niacinamide is a sensible strength
Higher is not always better with niacinamide. Many people get redness or a tingling flush from 10% and above, especially in hot weather. At 5%, you get visible brightening over time with a much lower chance of irritation, so you can use it twice a day.
Does it contain fragrance?
Yes, fragrance is listed near the end of the ingredients. Most people do not notice anything beyond a light fruity note, but if fragrance tends to trigger your skin, patch-test first.
Is ANUA Peach 70% Niacinamide Serum good for your skin type?
This is a crowd-pleasing serum, but it suits some skin better than others.
Is it good for oily and combination skin?
Yes. The texture is light, it leaves no oily film and niacinamide helps balance shine over time. In summer, oily skin can even use it with just a gel moisturiser and sunscreen on top.
Is ANUA Peach 70% Niacinamide Serum good for dry skin?
Yes. The peach base, glycerin and hyaluronic acid give a real hydration boost, so dry skin rarely feels tight after applying it. Always follow with a moisturiser, though: a serum adds water, while a cream seals it in.
Is ANUA Peach 70% Niacinamide Serum good for acne-prone skin?
It is a good support product. Niacinamide helps calm the look of redness and post-acne marks, and the formula is light enough not to feel pore-clogging for most people. It is not an acne treatment, so pair it with a dedicated active such as a BHA cleanser if active breakouts are your main concern.
Is ANUA Peach 70% Niacinamide Serum good for sensitive skin?
Usually, yes, because the niacinamide level is moderate and the barrier-supporting ingredients help. The fragrance and the mild BHA are the two things to watch, so introduce it slowly.
Who should patch-test first or skip it?
Patch-test on the jawline for two days if you have reacted to niacinamide before, if you are allergic to stone fruits, or if fragrance usually irritates you. Skip it on broken or freshly treated skin, for example right after a peel or laser session.
How to use ANUA Peach 70% Niacinamide Serum (morning and night)
Niacinamide is one of the most flexible actives, so this serum fits almost any routine.
In your morning routine
- Cleanse and apply your toner, for example the ANUA Heartleaf 77% Soothing Toner.
- Press two or three drops of the serum over your face, avoiding the area right under the eyes.
- Smooth on a lightweight moisturiser.
- Seal everything in with SPF 50 sun protection: brightening only shows if you protect it from the sun.
In your evening routine
- If you wore sunscreen or makeup, start with an oil cleanser such as the ANUA Heartleaf Pore Control Cleansing Oil, then a gentle face wash.
- Tone, then apply the serum.
- Layer any night treatment, then seal with a moisturiser.
When should you apply a niacinamide serum: morning or night?
Both work. Niacinamide is not sun-sensitive, so you can use this serum in the morning, at night or twice a day. If you also use vitamin C in the morning or retinol at night, you can keep the peach serum for the other half of the day to keep your routine simple.
How much and how often?
Two to three drops cover the face and neck. Start once a day for the first week, then move to twice daily if your skin is comfortable. Daily use is the point: niacinamide works through consistency rather than strength.
What to pair it with, and what not to mix it with
It layers well with hydrating toners, ceramide moisturisers and sunscreen. It can be used in the same routine as vitamin C serums such as the COSRX The Vitamin C 23 Serum; if your skin flushes, simply use them at different times of day. On nights when you use strong exfoliating acids or retinoids, keep the rest of the routine simple and skip extra actives.
ANUA Peach 70% Niacinamide Serum results: how long until you see a difference?
Hydration and glow are noticeable from the first few uses because of the peach and hyaluronic acid base. Changes in tone and the look of marks take longer: most people notice a more even, brighter complexion after four to six weeks of twice-daily use, with continued improvement over two to three months. Daily sunscreen is what lets those results build instead of fading back.
Does ANUA Peach 70% Niacinamide Serum have side effects?
Side effects are uncommon at 5% niacinamide. A mild, short-lived tingle in the first few days can happen, especially on freshly shaved or exfoliated skin. Persistent stinging, burning, itching or redness is not normal: stop using it, let your skin settle and patch-test again later, or speak to a dermatologist. True "purging" is unlikely here because the exfoliating ingredient is very mild; new breakouts in unusual areas are more likely a sign that the routine as a whole is too heavy.
Can niacinamide serum dry out your skin?
It should not, and this formula is designed to hydrate. If skin feels tight, it is more often the cleanser or an exfoliant elsewhere in your routine.
ANUA Peach 70% Niacinamide Serum price in Pakistan
The serum comes in a 30ml bottle, which lasts roughly six to eight weeks with twice-daily use. The current rupee price is shown live on this page, together with any running offers, so you always see the real figure before you order. Orders over Rs. 6,000 qualify for free delivery, which makes it worth pairing with a toner or sunscreen from the same routine.
Original vs fake ANUA Peach 70% Niacinamide Serum: how to check
Because this serum went viral, imitations appear on social media and marketplace listings. A genuine bottle comes in a printed outer box with ANUA branding, Korean and English text, an ingredient list that matches the brand's published formula, a batch number and an expiry date. The serum itself should look smooth and uniform, absorb quickly and have only a light fruity scent; a watery, separated or strongly perfumed liquid is a red flag, as is a price far below what established shops charge.
The simplest protection is where you buy. YESBEAUTY is an authentic seller of ANUA in Pakistan, and every bottle is sourced directly from ANUA's official distribution channels in Seoul, Korea. As part of the Korean Skincare group, we have been delivering original K-beauty for ten years, and if a product is ever found inauthentic, our 7-day return guarantee applies. Read more in our Authenticity Promise.
ANUA Peach 70% Niacinamide Serum vs other niacinamide serums
People in Pakistan often compare this serum with two other popular options.
| ANUA Peach 70% Niacinamide | The Ordinary Niacinamide 10% + Zinc 1% | Beauty of Joseon Glow Serum | |
|---|---|---|---|
| Niacinamide | 5% | 10% | Niacinamide with propolis |
| Texture | Silky, glowy | Thin, slightly tacky | Light honey-like gel |
| Best for | Glow, tone, hydration | Oil and blemish focus | Calming glow for breakout-prone skin |
Choose the peach serum if you want a hydrating glow with gentle brightening. Choose The Ordinary Niacinamide 10% + Zinc 1% if shine and congestion are your priority and your skin tolerates higher strengths. The Beauty of Joseon Glow Serum suits reactive, breakout-prone skin that wants a soothing feel.
How is it different from the ANUA Peach 70 Niacin Serum Mask?
The ANUA Peach 70 Niacin Serum Mask soaks a single-use sheet in a similar peachy formula. Use the mask as a weekly boost before an event, and the serum for the daily, cumulative results.
Best niacinamide serum for dull skin in Pakistan: where this one fits
For most people starting out, a moderate-strength, hydrating niacinamide serum is the best first step, and that is exactly where this one sits. If your dark spots are deeper and long-standing, step up to a targeted treatment from our dark spots edit. If redness is your bigger issue, the ANUA Azelaic Acid 10 Hyaluron Redness Soothing Serum is a gentle alternative. Explore every option in our niacinamide collection, our dullness edit and the full ANUA range.
How should you store it in Pakistan's heat?
Keep the bottle closed, upright and away from direct sun, ideally in a cool cupboard rather than a hot bathroom shelf or a car dashboard. Summer heat can change the texture of serums over time. Use it within about twelve months of opening, and check the expiry date on the box.
