What is ANUA Rice 70 Intensive Moisturizing Milk?
ANUA Rice 70 Intensive Moisturizing Milk is a fluid, milky moisturiser from the Korean brand ANUA. Its formula is 70% rice bran water, combined with ceramide NP, cholesterol, phytosphingosine and niacinamide. The result is a moisturiser that sits between a lotion and a cream in richness: it spreads like a light milk, sinks in fast and leaves skin soft, supple and comfortable without a greasy film.
It extends ANUA's popular Rice line, which already includes the ANUA Rice 70 Glow Milky Toner, into a proper moisturising step for people who want more nourishment than a toner alone can give. It is free from artificial fragrance and comes in a 150ml bottle.
What is a moisturising milk?
A milk is a moisturiser with a thinner, more fluid texture than a classic cream. It is ideal for people who find creams too heavy, especially in hot, humid weather, but still need more than a watery gel to keep skin comfortable.
ANUA Rice 70 Intensive Moisturizing Milk benefits: what it does for your skin
Deep, non-greasy hydration
Rice bran water floods the skin with moisture, so dry, tight areas feel soft and supple within minutes, while the light texture keeps the face from feeling coated.
A stronger moisture barrier
Ceramide NP, cholesterol and phytosphingosine are lipids your skin barrier naturally uses. Topping them up helps the skin hold on to water and stay calmer. Explore more barrier-friendly picks in our ceramide skincare collection.
A more even, radiant-looking tone
Rice bran and niacinamide both support a brighter, more even-looking complexion. With consistent use, the look of dark spots and dullness gradually softens, leaving skin clearer and more luminous.
A smooth base for makeup
Because it absorbs quickly and leaves a soft, non-sticky finish, it makes a comfortable base for sunscreen and makeup in the morning.
ANUA Rice 70 Intensive Moisturizing Milk key ingredients
| Ingredient | What it does |
|---|---|
| Rice bran water (70%) | Hydrates and supports a brighter, more even look |
| Ceramide NP | Reinforces the skin's moisture barrier |
| Cholesterol and phytosphingosine | Barrier lipids that work alongside ceramides |
| Niacinamide | Helps even out tone and refine the look of pores |
Rice is one of Korea's most loved skincare ingredients. Discover more formulas built around it in our rice skincare collection.
Is ANUA Rice 70 Intensive Moisturizing Milk good for oily skin?
Yes, for most oily skin types. The milky texture hydrates without the heaviness of a thick cream, which is exactly what oily skin needs in hot weather. Apply a thin layer, let it absorb, and you should not feel greasy. If your skin is extremely oily, use it at night and try a lighter gel in the morning during peak summer.
Dry skin
Dry skin will love the barrier lipids. In winter, apply two thin layers, or follow with a richer cream on the driest areas. Our dryness edit has more ideas.
Sensitive skin
The fragrance-free, barrier-supporting formula suits most sensitive skin types. As with any new product, patch-test it on the jaw for a couple of days first.
Combination skin
Use a normal layer on drier cheeks and a lighter one on the T-zone. The texture is easy to adjust, which makes it a practical one-bottle solution.
How to use ANUA Rice 70 Intensive Moisturizing Milk (morning and night)
- Cleanse, then apply toner and any serums.
- Shake the bottle gently if needed and dispense a small amount, about the size of a large pea.
- Warm it between your fingertips and press it over the face and neck.
- Let it settle for a minute.
- In the morning, finish with sunscreen.
Layering it with the rest of your routine
It pairs naturally with the ANUA Peach 70% Niacinamide Serum for a glow-focused routine, or after the COSRX Advanced Snail 96 Mucin Power Essence for extra hydration and repair. In the evening, start with the ANUA Heartleaf Pore Control Cleansing Oil if you wear sunscreen or makeup.
Can it replace a cream?
For normal, oily and combination skin, yes; it can be your only moisturiser. Very dry skin may still want a cream on top at night, especially in winter.
Using it with exfoliating toners
On evenings you use an acid toner such as the The Ordinary Glycolic Acid 7% Toning Solution, this milk is a good partner: the ceramides and cholesterol help the skin stay comfortable after exfoliation. Let the acid dry fully, then apply the milk as normal. Keep acids to a few nights a week.
Why barrier lipids matter
The outer layer of skin is often compared to a brick wall, with skin cells as the bricks and lipids such as ceramides and cholesterol as the mortar. When that mortar runs low, from harsh cleansing, sun, air conditioning or strong treatments, water escapes and skin feels tight, rough or reactive. A moisturiser that supplies these lipids helps rebuild the wall, which is why skin often feels calmer after a week or two of regular use.
ANUA Rice 70 Intensive Moisturizing Milk results: how long until you see a difference?
Skin feels softer and more hydrated from the very first use. Barrier benefits, such as less tightness and flaking, typically show within one to two weeks. A more even, radiant-looking tone builds gradually over four to eight weeks of daily use alongside sunscreen.
Does ANUA Rice 70 Intensive Moisturizing Milk have side effects?
It is designed to be gentle and is free from artificial fragrance, so side effects are uncommon. Occasionally a new moisturiser can trigger small bumps in congestion-prone skin; if that happens, use less product or stop. Discontinue if you notice persistent redness or itching.
ANUA Rice 70 Intensive Moisturizing Milk vs ANUA Rice 70 Glow Milky Toner
| Intensive Moisturizing Milk | Glow Milky Toner | |
|---|---|---|
| Step | Moisturiser | Toner |
| Richness | More nourishing, with barrier lipids | Lighter, hydrating prep |
| Use | Last skincare step before sunscreen | Right after cleansing |
They are designed to work together: toner first, then the milk. If you can only pick one, choose the milk for barrier support and lasting moisture, or the toner if your skin is oily and needs only a light layer of hydration.
ANUA Rice 70 Intensive Moisturizing Milk price in Pakistan
The live price for the 150ml bottle can be found on this page. A small amount covers the face, so one bottle typically lasts two to three months of twice-daily use.
Original vs fake ANUA Rice 70 Intensive Moisturizing Milk: how to check
Inspect the bottle for sharp ANUA printing, a neatly fitted cap and a batch and expiry code. The milk itself should be smooth, white and uniform with no strong perfume. Separation, lumps or a heavy scent suggest a counterfeit or a product past its best.
YESBEAUTY is an authentic seller of ANUA in Pakistan; our stock is sourced directly from ANUA's official distribution channels in Seoul, Korea, and is backed by our 7-day authenticity return guarantee. Read the YESBEAUTY Authenticity Promise and browse the complete ANUA range.
Using it in Pakistan's seasons
In humid months, a single thin layer is usually all you need, followed by a light sunscreen. When the dry winter air arrives, layer it twice or add a cream on top at night. Store the bottle away from direct sunlight and close it after each use.
