What is Centellian24 Madeca Cream Time Reverse?
Centellian24 Madeca Cream Time Reverse is a rich, comforting face cream from Centellian24, the Korean skincare brand built around centella asiatica. It belongs to the brand's famous Madeca cream family, which is powered by TECA, a purified, standardised extract of centella. The Time Reverse version adds adenosine, niacinamide, hydrolysed hyaluronic acid, ceramide and peptide-like ingredients to target the first signs of ageing: fine lines, loss of bounce and dry, rough texture.
The cream has a soft, cushiony texture that melts into the skin and leaves a moisturised, healthy-looking finish. It comes in a 15ml size, handy for testing, and a 50ml jar for daily use.
What is Madeca cream?
"Madeca" comes from madecassoside, one of the key active compounds found in centella asiatica. Centellian24's Madeca creams use a concentrated blend of these compounds, including asiaticoside, asiatic acid and madecassic acid, to calm and strengthen the skin. The range includes several versions; Time Reverse is the one focused on smoothing and firming.
Is it a moisturiser?
Yes. It is designed as the final moisturising step of your routine, morning or evening, and can replace your regular face cream.
Madeca Cream Time Reverse benefits: what it does for your skin
This cream blends centella's calming reputation with ingredients aimed at smoother, firmer-looking skin.
Deeply moisturises dry skin
Glycerin, sodium hyaluronate, hydrolysed hyaluronic acid and nourishing oils like macadamia and jojoba esters keep skin soft and hydrated for hours, which is why dry skin often loves it.
Calms and comforts irritated skin
The centella compounds, panthenol and allantoin help settle skin that feels tight or irritated after sun, harsh weather or strong actives such as retinol.
Softens the look of fine lines
Adenosine is a well-known ingredient for smoother-looking skin, and niacinamide supports a more even tone. Together with hydration, they help fine lines look softer over time.
Supports a stronger, bouncier skin barrier
Ceramide NP, collagen amino acids and hydrolysed elastin are included to support a firm, resilient feel, while TECA helps the skin barrier recover.
Madeca Cream Time Reverse key ingredients
| Ingredient | What it does |
|---|---|
| TECA (madecassoside, asiaticoside, asiatic and madecassic acid) | Centella actives that calm and support barrier repair |
| Adenosine | Helps skin look smoother and supports elasticity |
| Niacinamide | Supports an even tone and a stronger barrier |
| Hyaluronic acid (two forms) | Draw moisture into the skin |
| Ceramide NP | Reinforces the skin barrier |
| Macadamia and soybean oils, jojoba esters | Nourish and soften dry skin |
Does it contain fragrance or essential oils?
Yes. The ingredient list ends with a blend of essential oils, including citrus peel, cedar, geranium and rose oils, plus their natural scent components limonene, linalool and citral. Most people find the scent subtle, but very sensitive skin should patch-test first.
Is it vegan?
No. The formula contains beeswax and collagen-derived ingredients, so it is not suitable if you follow a strictly vegan skincare routine.
Is Madeca Cream Time Reverse good for your skin type?
Is it good for dry skin?
Yes, it is one of its best uses. The rich, cushioning texture and nourishing oils suit dry, dehydrated and maturing skin, especially in winter or air-conditioned rooms.
Is it good for oily skin?
It can be too rich for very oily skin in summer. If your skin is oily, save it for evenings, spread very sparingly, or reserve it for the drier winter months.
Is it good for sensitive skin?
Centella is famously soothing, but because this cream contains essential oils, sensitive skin should patch-test on the jawline for a day or two before full use.
Is it good for maturing skin?
Yes. Adenosine, niacinamide, ceramide and the hydration blend make it a good choice for skin showing early fine lines or a loss of bounce.
Is it safe during pregnancy?
It contains no retinoids, but it does include several plant extracts, among them black cohosh (cimicifuga racemosa) root extract, and essential oils. If you are pregnant or breastfeeding, check the full ingredient list with your doctor before using it.
Who should patch-test first or skip it?
Patch-test if you have reacted to essential oils or plant extracts before. Skip it if you need a vegan formula, or pick a water-gel moisturiser instead if your skin is very oily and breaks out easily.
How to use Madeca Cream Time Reverse (morning and night)
It is the final step of your skincare routine.
Morning routine
- Cleanse, then use toner and serum.
- Scoop a pea-sized amount and soften it between your fingertips.
- Smooth it over face and neck, pressing lightly so it sinks in.
- Follow with sunscreen.
Evening routine
After double cleansing, layer your toner and serums. If you use retinol, let it settle for a minute, then apply the cream as a comforting seal, adding a little more on dry cheeks.
Can you use it in the morning?
Yes. It works morning and night. On hot days, a thinner layer in the morning stops makeup or sunscreen from feeling heavy.
How much and how often?
A pea-sized amount covers the face; use slightly more in winter. Twice daily is fine. Applying it to slightly damp skin, straight after toner or essence, helps it lock in more moisture.
What to pair it with
It pairs well with Centellian24's 360 Shot PDRN Lifting Eye Cream for a complete anti-ageing routine, and it makes a soothing partner for retinol nights.
Madeca Cream Time Reverse results: how long until you see a difference?
Skin feels softer and more comfortable straight away. Dryness and roughness usually improve within one to two weeks. The smoothing and firming effects of adenosine and the barrier-support ingredients build gradually, with the most visible change often after six to eight weeks of daily use.
Does it actually work?
For hydration, comfort and calmer skin, most users see results quickly. For fine lines, expect softening rather than dramatic change; a moisturiser supports anti-ageing, but a dedicated retinoid or peptide treatment does the heavier work.
How to get better results from it
Apply it to skin that is still slightly damp from toner, use it every day rather than occasionally, and pair it with daily sunscreen. Those three habits make far more difference to fine lines and texture than using a thicker layer.
Does Madeca Cream Time Reverse have side effects?
Most people tolerate it well. The main things to watch are its richness, which may feel heavy on oily skin in humid weather, and its essential oils, which can irritate very sensitive skin. Stop if you notice redness, itching or bumps.
Why centella matters in a Madeca cream
Centella asiatica, sometimes called tiger grass, has been used for generations to support the look of healthy, recovering skin. Centellian24's approach is to use a standardised extract, so that every jar contains a consistent level of the plant's key compounds rather than a token amount of leaf extract. That consistency is the reason the Madeca range has become a staple in Korean pharmacies.
For Pakistani skin, centella is especially useful because it helps calm the stress that comes from strong sun, heat, dust and frequent cleansing. Combined with the hydrating and smoothing ingredients in Time Reverse, it makes a cream that comforts first and refines over time. Explore more centella-led picks in the full Centellian24 range below.
Building a simple anti-ageing routine around it
Morning
Cleanse gently, apply a hydrating toner, add a vitamin C or niacinamide serum if you use one, then a thin layer of the cream and a broad-spectrum sunscreen. Sunscreen is the single most effective anti-ageing step in a sunny climate.
Evening
Double cleanse, apply your treatment serum or retinoid, then a slightly fuller layer of the cream. On nights without a retinoid, the cream alone gives skin a chance to recover.
Eye area
Keep a dedicated eye cream for the thin skin around the eyes, such as the Centellian24 360 Shot PDRN Lifting Eye Cream mentioned above, rather than spreading a rich face cream right up to the lash line.
Madeca Cream Time Reverse price in Pakistan
Live prices for both the 15ml and 50ml sizes are shown at the top of this page. Starting with the 15ml lets you test the texture and scent before committing to the larger jar.
Original vs fake Madeca Cream Time Reverse: how to check
Madeca creams are among the most counterfeited Korean moisturisers, so check carefully. Real jars have clean, well-aligned print, a batch and expiry code that matches between box and jar, and a tidy inner seal. The cream should be smooth, evenly coloured and lightly scented; anything gritty, discoloured or strongly perfumed is a warning sign.
Your best safeguard is a seller with genuine sourcing. YESBEAUTY is an authentic seller of Centellian24 in Pakistan, and this cream is sourced directly from Centellian24's official distribution channels in Seoul, Korea. As part of the Korean Skincare group, every order includes a 7-day return guarantee if a product is ever found inauthentic. Read The YESBEAUTY Authenticity Promise to learn more.
Madeca Cream Time Reverse vs other Madeca creams and moisturisers
| Cream | Focus | Texture | Best for |
|---|---|---|---|
| Madeca Cream Time Reverse | Fine lines, firmness, hydration | Rich, cushiony | Dry, maturing skin |
| Expert Madeca Cream Active Renew PDRN | Renewal, bounce | Rich cream | Skin wanting PDRN care |
| Dr.Althea 345 Relief Cream | Calming, redness | Lighter cream | Sensitive skin |
| CeraVe Moisturising Cream | Barrier repair | Rich cream | Very dry skin |
Time Reverse vs Expert Madeca Cream
The Centellian24 Expert Madeca Cream Active Renew PDRN is a separate product with a PDRN focus. Choose Time Reverse for a classic centella-based anti-ageing moisturiser, and the Expert PDRN version if you want PDRN in your routine.
Which Madeca cream is best?
It depends on your goal: Time Reverse for fine lines and dryness, the Expert range for more intensive renewal. If calming sensitive skin is your priority, the fragrance-light Dr.Althea 345 Relief Cream is a gentler alternative, and the Purito Seoul Mighty Bamboo Panthenol Cream is another soothing option.
Other rich moisturisers to consider
For very dry, barrier-damaged skin, the CeraVe Moisturising Cream is a fragrance-free classic. For a lighter, bouncy feel, try the Medicube Collagen Jelly Cream.
Best anti-ageing moisturiser for dry skin in Pakistan: where this one fits
Pakistan's cold winter nights and constant air-conditioning in summer both leave dry and maturing skin thirsty. A rich centella cream that also supports smoother-looking skin covers comfort and early anti-ageing in one step. Compare more choices in our moisturisers collection, explore the K-beauty edit, or see the full Centellian24 range.
How should you store it in Pakistan's heat?
Keep the jar tightly closed, out of direct sunlight and away from heat, such as a car or a sunny windowsill. Use clean fingers or a spatula, and use it within the period shown on the open-jar symbol.
