What is I'm From Rice Mask?
I'm From Rice Mask is a creamy wash-off mask that does two things at once: finely milled rice powder and rice hull powder polish away dull, flaky surface cells, while hyaluronic acid, beta-glucan, ceramide NP and nourishing shea keep the skin soft and comfortable. Rinse it off and your face feels smoother, looks fresher and has a soft, healthy glow.
The rice comes from Yeoju in South Korea, a region known for its rice for centuries. Because the grains are milled very finely, the mask feels more like a gentle polish than a gritty scrub. This 70g jar is a handy size for trying it or for travel.
Is I'm From a Korean brand?
Yes. I'm From is a Korean skincare brand that builds each product around one hero ingredient from a specific Korean region, such as rice, mugwort, honey and ginseng.
I'm From Rice Mask benefits: what it does for your skin
Gentle physical exfoliation
Micro-fine rice particles lift away dead cells without the harsh feel of rough scrubs, so skin feels smoother after one use.
A brighter, more radiant look
Removing dull build-up lets skin reflect light better. Rice bran and rice extract are classic Korean ingredients for a clear, luminous look. Browse more for dull skin.
Moisture while you exfoliate
Shea butter, betaine, glycerin and ceramide NP mean skin feels soft, not stripped, once you rinse.
Smoother base for makeup
Regular use helps foundation and sunscreen sit evenly instead of catching on dry patches.
I'm From Rice Mask key ingredients
| Ingredient | What it does |
|---|---|
| Oryza sativa (rice) powder and hull powder | Fine physical exfoliation |
| Rice bran extract, rice extract | Nourishing rice care for a radiant look |
| Shea butter | Softens and cushions the skin |
| Ceramide NP, hyaluronic acid, beta-glucan | Hydration and barrier comfort |
| Centella asiatica, allantoin | Soothing support |
| Fig, kelp and eclipta extracts | Botanical conditioning |
Learn why this grain is so loved in K-beauty in our rice ingredient guide.
How to use I'm From Rice Mask (morning and night)
Step by step
- Cleanse your face, such as with I'm From's Mugwort Gel Cleanser, and leave skin slightly damp.
- Scoop out a little and smooth an even layer over the face, keeping clear of the eyes and lips.
- Relax for 10 to 15 minutes.
- Wet your fingertips and massage in slow, light circles for 30 to 60 seconds.
- Rinse off completely with warm water and pat dry.
- Follow with toner and moisturiser, such as the I'm From Rice Toner and Rice Cream.
How to use rice mask on face without over-scrubbing
The key is wet hands and light pressure. Let the water loosen the mask so the particles glide; there is no need to rub hard. Skip the massage on any spot that is inflamed or broken.
Morning or night?
Either works. Evening is convenient because skin can rest afterwards, while a morning mask before an event gives an instant smooth glow. Always wear sunscreen the next day.
Can we use rice mask daily?
Daily use is not recommended. Even gentle physical exfoliation adds up, and too much can leave skin tight, red or sensitive. For most people, two to three times a week is the sweet spot; dry or sensitive skin may prefer once a week. On other days, a calming sheet mask is a better way to pamper skin.
Can I combine it with acids?
Avoid using it on the same night as strong peels such as The Ordinary AHA 30% + BHA 2% Peeling Solution or retinoids. Alternate nights instead.
Is I'm From Rice Mask good for sensitive skin?
It is gentler than most scrubs, but sensitive skin should still patch-test and start with once a week. If your skin is currently irritated, wait until it settles. Normal, combination and dry skin, especially when dull or rough, usually enjoy it most. Oily skin can use it too, and may find it helps with a smoother T-zone.
A weekly rice mask routine
| Day | Mask step |
|---|---|
| Monday | I'm From Rice Mask (exfoliate) |
| Wednesday | I'm From Rice Sheet Mask or Beauty of Joseon Centella Calming Mask (hydrate and calm) |
| Friday | I'm From Rice Mask again, if your skin is comfortable |
| Weekend night | BIODANCE Bio Collagen Real Deep Mask or Medicube Collagen Night Wrapping Mask for a plump finish |
Got a breakout? Leave the area alone and cover it with a COSRX Acne Pimple Master Patch instead of scrubbing it.
Physical vs chemical exfoliation: where the rice mask fits
| I'm From Rice Mask | Acid peel (for example, AHA/BHA solutions) | |
|---|---|---|
| How it works | Fine particles lift dead cells as you massage | Acids loosen the bonds between dead cells |
| Feel | Creamy, cushioned, instantly smooth | Liquid; may tingle |
| Frequency | Two to three times a week | Usually once a week or less |
| Best for | Dullness, flaky patches, first-time exfoliators | Stubborn texture and clogged pores |
If you are new to exfoliation, the rice mask is the friendlier starting point: you control the pressure, and the moisturising base keeps skin comfortable. Choose one exfoliating method per night rather than stacking them.
I'm From Rice Mask results: how long until you see a difference?
Smoother, softer skin is noticeable after the very first rinse. A more even, radiant-looking complexion usually builds over three to four weeks of twice-weekly use, alongside daily sunscreen. Think of it as a regular reset for dull, rough skin rather than a treatment for deep pigmentation.
Does I'm From Rice Mask have side effects?
Most people use it comfortably. Overuse or pressing too hard can cause redness, stinging or dryness. Rarely, skin may react to an individual ingredient, including the plant extracts. Keep it away from the eyes, avoid broken or sunburnt skin, and stop if irritation continues.
Rice mask tips for Pakistan's weather
In humid summers, skin builds up sweat, sunscreen and dust quickly, so a twice-weekly rice mask can feel especially refreshing. In dry winters, reduce to once a week and follow with a richer moisturiser.
I'm From Rice Mask price in Pakistan
The 70g jar gives around 10 to 15 uses depending on how thickly you apply. The live price is shown at the top of this page, and orders over Rs. 6,000 ship free.
Original vs fake I'm From Rice Mask: how to check
This mask is widely copied. A real jar has a tidy inner seal, clear labelling and a printed batch and expiry code. Inside, it should be an off-white cream with very fine, evenly spread rice particles and a mild, nutty-sweet scent. Coarse, sharp grains, a watery or separated texture or a chemical smell are red flags. YESBEAUTY is an authentic seller of I'm From in Pakistan, with every jar sourced directly from I'm From's official distribution channels in Seoul, Korea. If any product is ever found inauthentic, our 7-day guarantee protects you. Read our Authenticity Promise or shop the full I'm From collection.
Should you buy I'm From Rice Mask?
If your skin often looks dull or feels rough, this is one of the easiest weekly treats to add. It pairs naturally with the rest of the I'm From rice line and our wider masks edit. Explore more in K-Beauty.
