What is I'm From Rice Serum?
Meet I'm From Rice Serum: a lightweight Korean treatment serum whose main ingredient, making up 73% of the formula, is rice germ fermented with Aspergillus. It is designed to soothe, add radiance and support a stronger-feeling skin barrier, with niacinamide, squalane and hyaluronic acid working alongside the rice. The texture is silky and fast-absorbing, so it layers under moisturiser without heaviness or pilling.
What is rice serum?
A rice serum is a concentrated treatment that uses rice-derived ingredients, traditionally prized in East Asian skincare for soft, luminous skin. Fermenting the rice breaks it into smaller compounds that skin takes up more readily, and the process naturally produces nourishing fatty acids such as linolenic acid.
How it differs from the Rice Toner
The brand's I'm From Rice Toner is a lighter, first-step hydrator made with rice extract. The serum is the treatment step: more concentrated, fermentation-based and meant to be pressed in after toner.
I'm From Rice Serum benefits: what it does for your skin
Radiance for dull skin
The fermented rice base and niacinamide help a tired, flat complexion look brighter and more even with regular use.
Barrier support and comfort
Squalane, panthenol and madecassoside help the skin feel calmer and less tight, especially when the weather or harsher products leave it stressed.
Lightweight hydration
Glycerin, betaine and two forms of hyaluronic acid draw in water, giving a soft, plump feel without a greasy film.
Smoother-looking texture
Adenosine and antioxidants such as tocopherol support a smoother, more supple look over time.
I'm From Rice Serum key ingredients
| Ingredient | What it brings |
|---|---|
| Rice germ ferment filtrate (73%) | The hero: radiance, nourishment and barrier support |
| Niacinamide | Helps even out the look of tone and supports the barrier |
| Squalane | Light, skin-like softness |
| Sodium hyaluronate, hydrolyzed hyaluronic acid | Hydration at different depths |
| Madecassoside, panthenol, dipotassium glycyrrhizate | Calming and comfort |
| Glutathione, tocopherol | Antioxidant care |
How to use I'm From Rice Serum (morning and night)
- Cleanse, then apply toner.
- Dispense two or three drops of serum onto your fingertips.
- Press and smooth it evenly over the face and neck.
- Let it absorb for a moment, then follow with moisturiser.
- In the morning, finish with sunscreen.
Morning or night?
Both. Its gentle formula makes it easy to use twice a day. In the morning it gives a fresh base for sunscreen and makeup; at night it sits comfortably before a richer cream.
Layering with other serums
It plays well with most routines. Use it before a vitamin C serum such as the COSRX The Vitamin C 23 Serum in the morning, or alongside a retinol such as the celimax Vita-A Retinol Shot Tightening Serum at night to help the skin feel more comfortable.
The full rice routine
For a complete set, pair it with the I'm From Rice Cream as moisturiser and use the I'm From Rice Sheet Mask once or twice a week.
I'm From Rice Serum results: how long until you see a difference?
Skin feels softer and more hydrated after the first few applications. A brighter, more even look tends to build over four to eight weeks of consistent use, especially when paired with daily sunscreen. Rice serums are gentle by design, so think steady improvement rather than dramatic overnight change.
Does I'm From Rice Serum have side effects?
It is a mild formula and most skin types tolerate it well. Rarely, fermented ingredients or the silicones in the base may cause small bumps in very congested skin. Patch-test for a couple of days if you are prone to breakouts, and stop if redness or itching appears.
Is it suitable for sensitive skin?
Generally yes. With calming madecassoside and glycyrrhizate, it is one of the gentler ways to add radiance. Introduce one new product at a time so you can spot any reaction.
Is rice serum good for your face? Skin types explained
Dry and dull skin
A great match: the hydrators and squalane soften dry patches, and the rice base helps restore a healthy-looking glow.
Combination and normal skin
The light texture works year-round, from humid summers to dry winters.
Oily skin
It absorbs quickly and does not feel heavy, though very oily skin may want to pair it with a gel moisturiser.
Sensitive or stressed skin
A good bridge product when your skin needs care but cannot take strong actives every day.
I'm From Rice Serum vs other brightening serums
| Serum | Main focus | Strength |
|---|---|---|
| I'm From Rice Serum | Radiance, comfort, barrier | Gentle |
| ANUA Peach 70% Niacinamide Serum | Tone and pores | Moderate |
| COSRX The Vitamin C 23 Serum | Dark spots and dullness | Strong |
I'm From Rice Serum price in Pakistan
The current price for the 30ml bottle is shown on this page. Using a few drops twice a day, a bottle typically lasts six to eight weeks. Because the formula is gentle enough for every day, morning and night, you get full use from each bottle rather than saving it for occasional treatment nights, which keeps the cost per application low.
Original vs fake I'm From Rice Serum: how to check
Popular rice products are often imitated. Examine the box and bottle closely: genuine packaging has crisp printing, a clear batch and expiry code and a well-fitting dropper, and the serum itself is smooth, lightweight and silky. Watery, separated or strongly scented liquid is a sign something is wrong.
YESBEAUTY is an authentic seller of I'm From in Pakistan; our stock comes directly from I'm From's official distribution channels in Seoul, Korea. If any product is ever found to be inauthentic, our 7-day return guarantee applies. See The YESBEAUTY Authenticity Promise and all I'm From products.
Best rice serum in Pakistan for glow: where it fits
For a gentle glow routine, cleanse with the I'm From Mugwort Gel Cleanser, tone, apply this serum, then moisturiser and sunscreen. Explore more in our Rice, Dullness and Serums & Ampoules collections.
Storage
Close the dropper tightly and keep the bottle away from heat and direct sunlight. In Pakistan's summer, a bathroom shelf can get very warm, so a bedroom drawer or dressing table out of the sun is a better home. If the serum changes colour, separates or starts to smell sour, it is time to replace it.
Why fermented rice works for Pakistani skin and weather
Long, hot summers, dust, air-conditioning and hard water all take a toll on the skin barrier, leaving many people with skin that looks dull and feels tight at the same time. Strong actives can make that worse. A gentle fermented serum is a practical middle ground: it hydrates without a heavy layer, supports comfort and helps restore a healthy-looking glow.
Simple morning routine
Gentle cleanser, rice toner, rice serum, a light moisturiser and a broad-spectrum sunscreen. That is enough for most people on a busy weekday.
Simple evening routine
Double cleanse if you wore sunscreen or makeup, then toner, serum and a richer cream. Add a retinoid or exfoliant on separate nights once your skin feels settled, and keep this serum as the calming constant in between.
