What is ANUA? The brand in brief
ANUA is a South Korean skincare brand that became famous for one ingredient: heartleaf, a leafy herb Korean formulators use to calm stressed, oily skin. Its Heartleaf 77% Soothing Toner turned into a global bestseller, and the brand has since built a full range around gentle formulas that work for everyday routines rather than occasional treatments.
Today the line-up runs from cleansing oils and foams to toners, serums, creams, masks and pads. Brightening is a big theme, with niacinamide, tranexamic acid, peach and rice formulas, alongside newer PDRN hydration and azelaic acid care for redness. Packaging is clean and clinical, and most products state their hero ingredient and percentage right on the front.
Is ANUA a Korean brand?
Yes. ANUA is a Korean skincare brand, developed and sold from South Korea, and it sits firmly in the K-beauty category. At YESBEAUTY we import ANUA directly from the brand's official distribution channels in Seoul, so the bottle you receive matches the one sold in Korea, label for label. Check the back of each pack for the batch code and expiry date.
Why ANUA is popular in Pakistan
ANUA fits the way Pakistani skin behaves for most of the year. Heat and humidity push oil production up, hard water and pollution leave skin feeling tight and reactive, and strong sun makes dark spots linger. ANUA's light toners and serums deal with all three without heavy textures that feel sticky under a dupatta or in an air-conditioned office.
The brand also became a social media favourite, so many shoppers first see the heartleaf toner or the peach serum in a routine video and then search for where to buy the original. That demand is exactly why authenticity matters: popular ANUA products are among the most copied K-beauty items online.
ANUA price list in Pakistan
ANUA sits in the mid-range of Korean skincare. Toners and cleansers are the most affordable way into the brand, serums cost a little more because of their concentrated actives, and sets offer the best value if you want two or three steps at once. Larger toner sizes such as 250ml give the lowest cost per millilitre for daily users.
The live table on this page lists every ANUA product, each size and the current price, and it updates whenever prices change. Orders over Rs. 6,000 ship free, and orders over Rs. 8,000 include two free gifts.
Shop ANUA by category
Every ANUA category below links to the matching YESBEAUTY collection, so you can compare ANUA with other brands for the same step.
ANUA cleansers
ANUA's cleansing line starts with the heartleaf oil that melts sunscreen and makeup, followed by low-irritation foams and gels for the second cleanse. Shop: ANUA Heartleaf Pore Control Cleansing Oil, ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam, ANUA 8 Hyaluronic Acid Gentle Gel Cleanser 150ml, ANUA Rice Enzyme Brightening Cleansing Powder 40g. Browse every brand in cleansers.
ANUA toners, pads and mists
Toners are where ANUA built its name: the 77% heartleaf toner for calm skin, milky rice toners for glow and niacinamide pads for quick, even swipes. Shop: ANUA Heartleaf 77% Soothing Toner, ANUA Rice 70 Glow Milky Toner, ANUA Peach 77% Niacin Essence Toner 250ml, ANUA Heartleaf 77% Toner Clear Pad 70EA, ANUA Niacinamide 5 TXA Brightening Pad 60EA, ANUA Niacinamide TXA Brightening Booster Toner 250ml. Browse every brand in toners, pads and mists.
ANUA serums and ampoules
The serum shelf covers brightening (niacinamide with tranexamic acid, peach niacin), redness care with azelaic acid, and bouncy PDRN hydration. Shop: ANUA Peach 70% Niacinamide Serum 30ml, ANUA Azelaic Acid 10 Hyaluron Redness Soothing Serum, ANUA Niacinamide 10% + TXA 4% Serum, ANUA PDRN Hyaluronic Acid Capsule 100 Serum, ANUA Rice 7 Ceramide Hydrating Barrier Serum 50ml. Browse every brand in serums and ampoules.
ANUA moisturisers and creams
ANUA creams lean light and comfortable, from the PDRN hyaluronic gel cream to barrier-focused and retinol-collagen night options. Shop: ANUA PDRN Hyaluronic Acid 100 Moisture Cream, ANUA Barrier Reboot Daily Moisturizer 100ml, ANUA Collagen Retinol Refining Gua Sha Cream 80ml. Browse every brand in moisturisers and creams.
ANUA eye care
Shop: ANUA Retinol 0.1 Caffeine Revitalizing Eye Cream 30g. Browse every brand in eye care.
ANUA masks
Sheet masks give a single-use boost of the brand's brightening formulas, handy before an event or after a long day in the sun. Shop: ANUA Peach 70 Niacin Serum Mask - 1 piece. Browse every brand in masks.
ANUA sets and kits
Sets bundle two or three ANUA heroes at once, a simple way to try a full routine or give a gift. Shop: ANUA Heartleaf Cleansing & Hydration Set, ANUA Rice Skincare Heroes Set, Anua Peach Skin Brightening DUO, ANUA Brightening & Pigmentation Care Set. Browse every brand in sets and kits.
Best ANUA products in Pakistan
These are the ANUA products Pakistani shoppers search for and reorder most, ranked by demand. Open any product for its full guide, how to use it and its own FAQs.
ANUA Peach 70% Niacinamide Serum 30ml
The most searched ANUA product in Pakistan; a brightening serum for dull, uneven-looking skin.
ANUA Heartleaf Pore Control Cleansing Oil
A first-step oil cleanser that lifts sunscreen and makeup without leaving a heavy film.
ANUA Heartleaf 77% Soothing Toner
The calming toner that put ANUA on the map; a light, watery step for reactive or oily skin.
ANUA Rice 70 Glow Milky Toner
A milky toner for a soft, dewy finish on dry or dull skin.
ANUA Niacinamide 10% + TXA 4% Serum
A stronger brightening serum for stubborn dark spots and post-acne marks.
ANUA Azelaic Acid 10 Hyaluron Redness Soothing Serum
A redness-focused serum for skin that flushes easily or looks irritated.
ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam
A deep-cleansing foam for oily, congested skin and visible pores.
ANUA PDRN Hyaluronic Acid 100 Moisture Cream
A bouncy gel cream that hydrates without weighing skin down.
ANUA for your skin type and concern
ANUA's range is easy to match to a concern. Here is where to start for each one.
ANUA for oily skin and visible pores
ANUA's heartleaf range is the natural starting point for oily skin: light textures, a pore-focused foam and a toner that calms shine without stripping. Picks: ANUA Peach 70% Niacinamide Serum 30ml, ANUA Heartleaf Pore Control Cleansing Oil, ANUA Heartleaf 77% Soothing Toner, ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam. See our full oily skin and visible pores edit.
ANUA for acne-prone skin
For breakout-prone skin the brand keeps things gentle, pairing heartleaf soothing with niacinamide to support the look of marks left behind. Picks: ANUA Heartleaf Pore Control Cleansing Oil, ANUA Heartleaf 77% Soothing Toner, ANUA Niacinamide 10% + TXA 4% Serum, ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam. See our full acne-prone skin edit.
ANUA for sensitive skin
Many ANUA formulas skip heavy fragrance and harsh acids, which is why sensitive and redness-prone skin types reach for the heartleaf and azelaic lines. Picks: ANUA Heartleaf 77% Soothing Toner, ANUA 8 Hyaluronic Acid Gentle Gel Cleanser 150ml, ANUA Heartleaf 77% Toner Clear Pad 70EA, ANUA Barrier Reboot Daily Moisturizer 100ml. See our full sensitive skin edit.
ANUA for dry and dehydrated skin
Dry skin benefits most from the rice milks, PDRN mist and barrier moisturiser, which add water and comfort in layers. Picks: ANUA PDRN Hyaluronic Acid Capsule 100 Serum, ANUA Rice Skincare Heroes Set, ANUA Rice 70 Intensive Moisturizing Milk 150ml, Anua Peach Skin Brightening DUO. See our full dry and dehydrated skin edit.
ANUA for dark spots and uneven tone
The niacinamide serums, peach niacin essence and brightening pads target the look of pigmentation and post-acne marks. Picks: ANUA Peach 70% Niacinamide Serum 30ml, ANUA Niacinamide 10% + TXA 4% Serum, ANUA Peach 70 Niacin Serum Mask - 1 piece, ANUA Peach 77% Niacin Essence Toner 250ml. See our full dark spots and uneven tone edit.
ANUA for dull, tired-looking skin
Rice and peach formulas focus on glow, giving skin a fresher, more luminous look over regular use. Picks: ANUA Peach 70% Niacinamide Serum 30ml, ANUA Rice 70 Glow Milky Toner, ANUA Niacinamide 10% + TXA 4% Serum, ANUA PDRN Hyaluronic Acid Capsule 100 Serum. See our full dull, tired-looking skin edit.
ANUA for early signs of ageing
PDRN, peptides and a gentle retinol cream make up ANUA's answer to fine lines and loss of bounce. Picks: ANUA PDRN Hyaluronic Acid 100 Moisture Cream, ANUA PDRN Hyaluronic Acid Capsule 100 Serum, ANUA PDRN Hyaluronic Acid Hydrating Capsule Mist, ANUA Collagen Retinol Refining Gua Sha Cream 80ml. See our full early signs of ageing edit.
Key ANUA ingredients
A handful of ingredients define what ANUA does best. Each links to our ingredient hub, where you can compare products from every brand.
Heartleaf (Houttuynia cordata)
The brand's signature plant extract, valued in Korean skincare for its soothing, balancing feel on oily and reactive skin. Explore the Heartleaf (Houttuynia cordata) hub.
Niacinamide
Vitamin B3 appears across ANUA's brightening line to support an even-looking tone, refined-looking pores and a stronger skin barrier. Explore the Niacinamide hub.
Rice extract
Rice ferments and extracts give the milky toners their soft, glowing finish and comfortable moisture. Explore the Rice extract hub.
PDRN and hyaluronic acid
This pairing drives the plump, dewy feel of the PDRN serum, mist and cream. Explore the PDRN and hyaluronic acid hub.
Ceramides
Barrier lipids used in the rice serum and barrier moisturiser to keep skin comfortable through dry seasons. Explore the Ceramides hub.
How to build an ANUA routine
You do not need the whole range. A simple ANUA routine follows the standard Korean order, and you can mix in products you already love.
Morning
- Rinse or use a gentle cleanser such as the ANUA 8 Hyaluronic Acid Gentle Gel Cleanser 150ml.
- Pat on the ANUA Heartleaf 77% Soothing Toner or a rice toner for glow.
- Apply one serum, for example the ANUA Peach 70% Niacinamide Serum 30ml.
- Seal with a light moisturiser and always finish with sunscreen.
Evening
- Remove sunscreen and makeup with the ANUA Heartleaf Pore Control Cleansing Oil.
- Follow with a water-based foam such as the ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam.
- Use your treatment serum, such as the ANUA Niacinamide 10% + TXA 4% Serum.
- Finish with the ANUA PDRN Hyaluronic Acid 100 Moisture Cream.
Introduce one new product at a time and give each a couple of weeks before adding the next, so you can tell what suits your skin.
ANUA reviews and results: what to expect
Most ANUA users describe the formulas as comfortable rather than dramatic, which is the point. Toners and cleansers feel good from the first use: skin feels clean, calm and less shiny. Brightening serums work more slowly, and a more even-looking tone usually shows after several weeks of daily use together with sunscreen. Results always depend on your skin, how consistently you use a product and how well you protect it from the sun.
Is ANUA safe for sensitive skin?
ANUA is one of the gentler K-beauty brands, and the heartleaf and azelaic lines are made with reactive skin in mind. Even so, everyone's skin is different. Patch-test new products on the jawline for a day or two, introduce brightening serums slowly, and pause any product that stings for longer than a few seconds. If you have a diagnosed skin condition, check with your dermatologist first.
Is ANUA original in Pakistan? How to spot fake ANUA
Because the heartleaf toner and peach serum are so popular, look-alike copies circulate on marketplaces and social media. Original ANUA has crisp, evenly printed labels, a clear batch code and expiry date, Korean text on the back, and textures that match the brand's descriptions: the toner is thin and watery, the cleansing oil is light and turns milky with water.
Be careful with prices far below the usual range, sellers who cannot say where their stock comes from, and packs with blurred print or missing seals. YESBEAUTY buys ANUA through the brand's official distribution channels in Seoul, as part of a group that has delivered authentic K-beauty for 10 years to more than 200,000 customers, and every order is protected by our Authenticity Promise.
ANUA shelf life and storage in Pakistan's heat
Most ANUA products are best used within about a year of opening; check the open-jar symbol on the pack for the exact period. Keep bottles away from direct sun, car dashboards and steamy bathrooms, close caps tightly after use and store toners upright. In peak summer a cool cupboard works better than a sunny shelf.
How does ANUA compare with other brands?
ANUA is often compared with other gentle Korean brands. The short version: ANUA leads on calming toners and brightening serums, while each rival has its own speciality.
ANUA vs COSRX
COSRX is the go-to for snail mucin, exfoliating liquids and pimple patches. ANUA focuses on heartleaf soothing and brightening. Many routines use both: a COSRX cleanser or essence with an ANUA toner or serum.
ANUA vs Beauty of Joseon
Beauty of Joseon is best known for its sunscreens and hanbang (traditional herbal) formulas. ANUA is the stronger pick for toners and oil cleansing, while Beauty of Joseon covers daily sun protection beautifully, so the two pair well.
Every ANUA product at YESBEAUTY
Here is the complete ANUA range at YESBEAUTY, grouped by step. Every product page has its own detailed guide, ingredients and FAQs.
Cleansers
- ANUA Heartleaf Pore Control Cleansing Oil
- ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam
- ANUA 8 Hyaluronic Acid Gentle Gel Cleanser 150ml
- ANUA Rice Enzyme Brightening Cleansing Powder 40g
Toners, pads and mists
- ANUA Heartleaf 77% Soothing Toner
- ANUA Rice 70 Glow Milky Toner
- ANUA Peach 77% Niacin Essence Toner 250ml
- ANUA Heartleaf 77% Toner Clear Pad 70EA
- ANUA Niacinamide 5 TXA Brightening Pad 60EA
- ANUA Niacinamide TXA Brightening Booster Toner 250ml
- ANUA Rice 70 Intensive Moisturizing Milk 150ml
- ANUA PDRN Hyaluronic Acid Hydrating Capsule Mist
Serums and ampoules
- ANUA Peach 70% Niacinamide Serum 30ml
- ANUA Azelaic Acid 10 Hyaluron Redness Soothing Serum
- ANUA Niacinamide 10% + TXA 4% Serum
- ANUA PDRN Hyaluronic Acid Capsule 100 Serum
- ANUA Rice 7 Ceramide Hydrating Barrier Serum 50ml
Moisturisers and creams
- ANUA PDRN Hyaluronic Acid 100 Moisture Cream
- ANUA Barrier Reboot Daily Moisturizer 100ml
- ANUA Collagen Retinol Refining Gua Sha Cream 80ml