Face

33 products

Shop by price
Skip to results list

Filters

33 items

Filter

Written by Shaista RaziqReviewed by Fatima Khan, K-Beauty Content Writer & PharmacistLast reviewed

About Face

What is face makeup, and what does each product do?

Face makeup covers every product that evens out, perfects and sets the skin before you add colour to the eyes and lips. Korean face makeup is known for a fresh, skin-like finish: lighter coverage that looks like healthy skin rather than a mask, often with skincare ingredients and sun protection built in.

Primer

Primer smooths the skin, fills the look of pores and helps makeup last longer. Choose hydrating primers for dry skin and mattifying or "pore" primers for oily skin.

BB cream

BB cream sits between a tinted moisturiser and a foundation: light-to-medium coverage, a natural finish and often SPF. It is the easiest everyday base.

Cushion foundation

A cushion is liquid foundation soaked into a sponge inside a compact. You press it on with a puff for buildable, glowy or matte coverage that is easy to touch up on the go.

Foundation

Liquid foundation gives the most control over coverage and finish, from a sheer glow to full cover.

Concealer

Concealer covers dark circles, spots and redness exactly where you need it.

Powder, setting spray and fixer

Powders reduce shine and set makeup; setting sprays and fixers lock everything in place, which matters in Pakistan's heat.

Blush

Blush brings colour and life back to the face after base makeup.

Which is better: BB cream, CC cream, cushion or foundation?

ProductCoverageFinishBest for
BB creamLight to mediumNatural, often dewyEveryday wear, quick routines
CC creamLightNaturalCorrecting redness or dullness
CushionLight to full, buildableGlowy or matteEasy application and touch-ups
FoundationMedium to fullAnyEvents, photos, longer wear

BB creams usually give more coverage than CC creams, while CC creams focus on correcting colour. If you want one product for daily life, a BB cream or cushion is the most practical choice.

How to choose face makeup for your skin type

Oily skin

Choose matte or "long-wear" cushions and foundations, use an oil-control primer on the T-zone and finish with a light sebum powder. Avoid heavy, very dewy bases in summer.

Dry skin

Choose "moist" or "glow" cushions and hydrating BB creams. Moisturise well first, and skip powder except where you need it.

Combination skin

Combination skin suits natural-finish bases. Use a mattifying primer only on the nose and forehead, and set just the T-zone with powder.

Sensitive skin

Look for fragrance-free formulas and gentle BB creams with calming ingredients such as centella. Patch-test new products on the jawline first.

Acne-prone skin

Choose lightweight, non-greasy formulas, clean your puffs and sponges regularly, and always remove makeup thoroughly at night.

How to find your shade and undertone

Korean shades are often named by number: around 13 to 17 is fair, 21 is light, 23 is natural or medium, and 25 and above is warmer and deeper. The letters C, N and W usually mean cool, neutral and warm undertones. Many Pakistani skin tones sit around 21 to 25 with neutral or warm undertones. Test a shade on your jawline in daylight; it should disappear into your neck, not sit lighter on top. If you are between shades, choose the slightly deeper one, as light shades can look grey on warm skin.

Best face makeup in Pakistan: our top picks

These are the face products our shoppers choose most. Each product page shows shades, finish and how to apply it.

MISSHA M Perfect Cover BB Cream PRO SPF42 PA+++ No.21 Light Beige

The classic BB cream with medium coverage and SPF.

TIRTIR Mask Fit Red Cushion Foundation SPF40 PA++ 18g

A long-wear cushion with fuller, satin-finish coverage.

MISSHA Magic Cushion Moist Up SPF50+/PA+++ No.21 Light Beige

A hydrating cushion for dry and normal skin.

MISSHA Velvet Finish Cushion SPF50+ PA+++ No.21 Light Beige

A soft-matte cushion for oily and combination skin.

heimish Moringa Ceramide BB Cream SPF 30 PA++23 Light Medium

A caring BB cream with ceramides for a natural glow.

Purito Seoul Wonder Releaf Centella BB Cream SPF30 PA++

A gentle centella BB cream for sensitive skin.

TFIT Cover Up Pro Concealer

A creamy concealer for dark circles and spots.

Innisfree No Sebum Mineral Powder 5g

A light loose powder that keeps shine down all day.

TIRTIR Mask Fit Waterproof Setting Spray 80ml

A setting spray to help makeup survive heat and humidity.

How to apply face makeup: a simple routine

  1. Prep: cleanse, moisturise and apply sunscreen. Let it set for a few minutes.
  2. Prime: apply primer where you need it most, usually the T-zone.
  3. Base: press cushion or BB cream onto the centre of the face and blend outwards in thin layers.
  4. Conceal: dot concealer on dark circles and spots and tap to blend.
  5. Set: lightly powder oily areas and mist with setting spray.
  6. Colour: add blush to the apples of the cheeks.

Can you apply BB cream every day?

Yes. BB cream is designed for daily wear. Just remember to remove it properly every night and, if its SPF is low or you apply only a thin layer, use a separate sunscreen underneath.

Making makeup last in Pakistan's heat

Heat and humidity break down base makeup quickly. Use a light moisturiser and a mattifying primer, choose long-wear cushions or foundations, set with a fine powder and finish with a setting spray or fixer. Blotting papers through the day remove oil without disturbing makeup, and a cushion compact makes touch-ups easy. Keep cushions and liquids out of hot cars to protect the formula.

Face makeup for men and no-makeup looks

A light BB cream or a sheer cushion is the simplest way to even out redness, shaving irritation or dark circles without looking made up. Use a pea-sized amount, warm it between your fingers and press it onto the areas that need it rather than covering the whole face. A touch of concealer under the eyes and a matte powder on the forehead keep the look natural in photos and video calls.

How to clean and replace your makeup tools

Cushion puffs and sponges collect oil, sweat and bacteria quickly in warm weather. Wash puffs with a gentle cleanser once a week, let them dry fully in the air and replace them every few months, or sooner if they tear or smell. Most cushions come with a spare puff, so rotate them. Brushes need a weekly wash too. Clean tools give a smoother finish and help prevent breakouts.

Ingredients to look for in face makeup

  • SPF filters: many Korean bases include SPF, but layer a dedicated sunscreen for full protection.
  • Centella and ceramides: calm and support sensitive skin while you wear makeup.
  • Hyaluronic acid and glycerin: keep dry skin comfortable.
  • Oil-absorbing powders: help oily skin stay matte longer.

Side effects and who should be careful

Most face makeup is well tolerated. Breakouts usually come from not removing makeup properly or from dirty puffs and sponges, so double cleanse at night and wash applicators weekly. Replace cushions and liquid bases within the period shown on the pack. Anyone with very sensitive skin should avoid strongly fragranced formulas and patch-test new products.

Shop face makeup by brand

Korean brands lead the way on cushions and skin-like bases. Explore each range:

How to buy original face makeup in Pakistan

Bestselling cushions and BB creams are widely copied, and fake makeup can contain unsafe colourants. Buy from a seller that sources directly through each brand's official channels, check batch and expiry codes, and compare packaging with official images. Every face product at YESBEAUTY is 100% original and covered by our 7-day authenticity return guarantee.

Every face makeup product at YESBEAUTY

MISSHA

TFIT

heimish

TIRTIR

Peripera

ETUDE

rom&nd

Innisfree

Purito Seoul

SKINFOOD

Face: your questions

Which Korean foundation is best?

The best Korean foundation depends on your skin type and the finish you like. Long-wear cushions suit oily skin and fuller coverage, moist cushions suit dry skin, and BB creams suit easy everyday wear.

Which BB cream is best in Pakistan?

Popular choices include the MISSHA M Perfect Cover BB Cream for medium coverage, heimish Moringa Ceramide BB Cream for a natural glow and Purito Seoul Centella BB Cream for sensitive skin.

What is BB cream used for?

BB cream evens out skin tone with light-to-medium coverage, often adds sun protection and gives a natural finish. It replaces foundation for everyday wear.

Which is better, BB or CC cream?

BB cream gives more coverage and suits everyday wear, while CC cream is lighter and focuses on correcting redness or dullness. Choose BB for coverage and CC for a barely-there tint.

Can I apply BB cream daily?

Yes, BB cream is made for daily use. Remove it thoroughly every night and use a dedicated sunscreen underneath if you apply only a thin layer.

Which face primer is best?

Choose a hydrating primer for dry skin and a mattifying or pore-blurring primer for oily skin. Apply it mainly where makeup tends to fade or slip, such as the T-zone.

Cushion or liquid foundation: which is better?

Cushions are quicker, easier to build and ideal for touch-ups, while liquid foundation gives more control over coverage. Many people use a cushion daily and liquid foundation for events.

How do I choose the right shade of Korean foundation?

Test on your jawline in daylight and pick the shade that disappears into your neck. Korean shades usually run from 13 (fair) to 25 and above (warmer), with C, N and W for undertones.

How do I stop makeup melting in summer?

Use a light moisturiser, a mattifying primer, a long-wear base and a fine setting powder, then finish with setting spray. Blot oil during the day instead of adding more powder.

Is face makeup safe for sensitive skin?

Yes, if you choose fragrance-free, gentle formulas and patch-test first. BB creams with centella or ceramides are a good starting point for sensitive skin.

Does makeup cause acne?

Makeup rarely causes acne on its own. Breakouts usually come from not removing it properly, dirty applicators or very heavy formulas. Double cleanse at night and wash puffs weekly.

Do I still need sunscreen if my BB cream has SPF?

Usually yes. You would need to apply a lot of BB cream to get the SPF on the label, so a dedicated sunscreen underneath gives far more reliable protection.