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Written by Shaista RaziqReviewed by Fatima Khan, K-Beauty Content Writer & PharmacistLast reviewed

About Makeup

What is Korean makeup, and why is it so popular?

Korean makeup is built around skin that looks like skin. Instead of heavy, full-coverage layers, it favours sheer-to-buildable bases, dewy or soft-matte finishes, juicy lip tints and blushed cheeks that look natural in daylight. Many base products double as skincare, with SPF, ceramides or soothing extracts, which is why they feel comfortable for long days.

For Pakistan, that philosophy works well. Light, breathable textures cope better with heat than thick foundations, long-wear tints survive chai and meals, and cushions make touch-ups quick. Brands such as MISSHA, TIRTIR, ETUDE and TFIT cover everything from everyday BB creams to full-glam cushions.

Best makeup in Pakistan: our most-loved picks

Base: BB creams, cushions and foundations

MISSHA M Perfect Cover BB Cream SPF42 PA+++ No.13 Bright Beige

A classic BB cream with sun protection and buildable coverage.

TIRTIR Mask Fit Red Cushion Foundation SPF40 PA++ 18g

A long-wear cushion with a satin finish.

MISSHA Magic Cushion Cover Lasting SPF50+/PA+++ No 21 Light Beige

A higher-coverage cushion for oily skin.

Purito Seoul Wonder Releaf Centella BB Cream SPF30 PA++

A gentle, skin-care-first BB cream for sensitive skin.

TFIT Brilliance Fit Glow Foundation C01 30g

A glow foundation for a fresh, luminous look.

Prep, conceal and set

Tfit Hydrate Vanish ART PRIMER 30ml

A hydrating primer that smooths before base.

TFIT Cover Up Pro Concealer

A creamy concealer for marks and under-eyes.

Innisfree No Sebum Mineral Powder 5g

A cult oil-control loose powder.

TIRTIR Mask Fit Make Up Fixer 80ml

A fixing spray that locks makeup in humidity.

Lips and cheeks

Peripera Ink Airy Velvet 023 In The Peachlight

A soft-blur velvet tint that feels weightless.

rom&nd Juicy Lasting Tint 22. POMELO SKIN

A glossy, long-lasting tint for a juicy look.

rom&nd Zero Matte Lipstick 10 PINK SAND

A soft matte lipstick in a wearable nude.

rom&nd Better Than Cheek N01 Nutty Nude

A natural-looking powder blush.

Laneige Lip Sleeping Mask EX Berry 20g

Overnight lip care for soft lips before tint.

How to choose your shade for Pakistani skin tones

Most shoppers in Pakistan have warm, olive or neutral undertones with light-medium to deep skin. Korean shades are often labelled by number: 13 is fair, 21 light, 23 natural or medium, and 25 a warmer beige. Many people here wear 21 to 25, and warm (W) or neutral (N) shades usually look most natural.

  • Test on the jawline in daylight, not on the hand.
  • Match your neck rather than your face if your face is a little darker from sun.
  • Remember BB creams oxidise slightly; let a swatch sit for ten minutes before deciding.
  • If you are between shades, choose the warmer one and set with a translucent powder.

How to use makeup in your routine

  1. Skincare first: cleanse, moisturise and apply sunscreen. Let it settle for two to three minutes.
  2. Primer: optional; use a mattifying one on oily areas or a hydrating one on dry skin.
  3. Base: pat a BB cream or cushion from the centre of the face outward; build only where you need coverage.
  4. Conceal: spot-conceal marks and under-eyes after base, so you use less product.
  5. Set: press powder on the T-zone and finish with a fixing spray in hot weather.
  6. Cheeks and lips: tap tint onto lips and cheeks for a matching, natural flush.

Makeup that lasts in heat and humidity

Thin layers last longer than thick ones. Choose long-wear cushions and velvet tints, blot rather than re-powder repeatedly, and carry a cushion compact for midday touch-ups. A setting spray helps base survive outdoor events and weddings.

Removing makeup properly

Long-wear bases and tints need a proper removal: a cleansing oil or balm first, then a gentle cleanser. Skipping this step is a common cause of breakouts and a dull complexion.

Two easy looks to start with

The five-minute everyday look

After sunscreen, pat a thin layer of BB cream or cushion over the centre of the face, blend outward with fingers, and spot-conceal only where you need it. Press a little powder onto the nose and forehead, tap a velvet or juicy tint onto lips and the apples of the cheeks, and finish with mascara. The result looks fresh in daylight and survives a commute, an office day and a dinner out.

The evening and wedding-season look

Start with a primer suited to your skin, then build a long-wear cushion in two thin layers. Conceal under-eyes and marks, set the whole face lightly, and add depth with a powder blush. Choose a bolder matte lipstick or layer a tint under a gloss, then mist a fixing spray to lock everything in for photos and long events. Keep a cushion compact and blotting papers in your clutch.

Makeup for oily, dry and sensitive skin

Oily skin

Choose matte or satin cushions, an oil-control primer and a loose mineral powder. Avoid heavy dewy bases on the T-zone in summer.

Dry skin

Prep with a hydrating primer or essence, choose dewy BB creams and cushions, and use cream blush instead of powder.

Sensitive or acne-prone skin

Look for centella or ceramide-infused bases, keep sponges and puffs clean, and remove makeup the same day. A lightweight BB cream often irritates less than a heavy foundation.

Ingredients to look for in makeup

  • SPF filters in cushions and BB creams give extra protection, but they do not replace a full layer of sunscreen.
  • Ceramides, centella and hyaluronic acid keep base makeup comfortable through the day.
  • Mineral powders and silica absorb oil and soften the look of pores.
  • Lip oils and butters in tints and lip masks prevent dryness from long-wear colour.

Makeup side effects and who should be careful

Makeup rarely causes problems when it is removed properly and applicators are kept clean. If you are acne-prone, avoid sleeping in makeup and wash sponges weekly. Anyone with fragrance or pigment sensitivities should patch-test new products along the jawline. Expired makeup can harbour bacteria, so replace cushions and liquid bases once they change smell or texture.

Makeup price in Pakistan and buying original

Korean makeup ranges from affordable tints to premium cushions; live prices appear on each product page. Counterfeit cushions and tints are common, and fakes can contain unknown ingredients, so check batch codes, holograms where the brand uses them, and print quality. YESBEAUTY imports from Seoul through the brands' official channels and offers a 7-day return guarantee if any product is ever found inauthentic. Delivery is free over Rs. 6,000.

Shop makeup by brand

Popular makeup brands: Purito Seoul, Laneige, ETUDE, TFIT, TIRTIR, MISSHA.

Every makeup product at YESBEAUTY

Laneige

MISSHA

Peripera

ETUDE

Purito Seoul

heimish

TFIT

TIRTIR

rom&nd

Torriden

TOCOBO

Innisfree

SKINFOOD

Makeup: your questions

What is the best Korean makeup brand?

It depends on the product: MISSHA and TIRTIR for base, Peripera and rom&nd for lip tints, TFIT for primers and concealers, and ETUDE for playful everyday colour.

How do I choose my BB cream or cushion shade?

Test on the jawline in daylight and match your neck. Many people in Pakistan wear shades 21 to 25; warm or neutral tones usually look most natural.

Is a BB cream better than foundation?

A BB cream gives lighter, skin-like coverage with skincare benefits and often SPF. Foundation gives more coverage. Many people use BB cream daily and foundation for events.

Which cushion foundation lasts longest in hot weather?

Long-wear, matte or satin cushions designed for oily skin last longest. Thin layers, a setting powder on the T-zone and a fixing spray help in humidity.

Can I skip sunscreen if my BB cream has SPF?

No. You would need far more BB cream than anyone applies to get the SPF on the label. Use sunscreen first and treat makeup SPF as a bonus.

Do Korean lip tints stain?

Many tints leave a soft stain that fades naturally. Remove them with a cleansing oil or lip and eye remover, and use lip balm or a lip mask to prevent dryness.

How do I make makeup last at weddings and outdoor events?

Prep with a primer, use thin layers of long-wear base, set the T-zone with powder, finish with a setting spray and carry a cushion for touch-ups.

Is Korean makeup good for oily skin?

Yes. Matte cushions, oil-control primers and mineral powders are made for oily skin and handle humidity well.

Is makeup safe for sensitive skin?

Usually, if you choose gentle bases, patch-test, keep applicators clean and remove makeup the same day. Centella or ceramide bases are often better tolerated.

How do I remove long-wear makeup properly?

Use a cleansing oil or balm first to dissolve makeup and sunscreen, then a gentle cleanser. This double cleanse prevents clogged pores.

How long does makeup last once opened?

Cushions and liquid bases are best used within about 12 months, mascara within 3 to 6 months. Replace anything that changes smell or texture.

Where can I buy original Korean makeup in Pakistan?

Buy from a seller who imports directly. YESBEAUTY sources from official brand channels in Seoul with a 7-day authenticity return guarantee.