Brows

Brow pencil, gel, powder or pomade: what is the difference?

Brows frame the face, and each type of brow product does a different job. Many people use two together: one to fill, one to set.

Eyebrow pencil

A firm, fine-tipped pencil draws short strokes that mimic real hairs. It is the most precise option for gaps, sparse tails or over-plucked brows. Retractable pencils with a spoolie on the other end are the easiest to use daily.

Brow gel

A brow gel is a mascara-like wand that brushes hairs into place. Clear gel simply grooms and holds; tinted gel adds colour and a little body to fine hairs. It is the fastest brow step and the best one for keeping brows neat in humid weather.

Powder and pomade

Brow powder, pressed in a compact and applied with an angled brush, gives a soft, filled look that suits beginners. Pomade is a creamier, more pigmented version that lasts longer and draws a sharper, more sculpted brow.

Which brow shape suits your face?

• Round face: a gentle, higher arch adds length and structure.
• Square face: a soft, rounded arch balances a strong jaw better than a sharp angle.
• Oval face: a natural, slightly arched shape that follows your bone structure works best.
• Long face: flatter, straighter brows make the face look shorter and wider.
• Heart-shaped face: a low, rounded arch softens a wider forehead.

A quick map helps any shape. Hold a pencil straight up from the side of your nose to find the start, angle it across the centre of your eye to find the arch, then angle it from the nose to the outer corner of the eye to find where the tail should end.

How to use brow products

1. Brush the hairs upwards with a spoolie so you can see the natural shape and any gaps.
2. Outline the lower edge lightly with pencil, from just past the start to the tail.
3. Fill gaps with short, feathery strokes in the direction of hair growth, pressing lightly.
4. Keep the front of the brow softest and the tail most defined for a natural finish.
5. Brush through again to blend, then comb a clear or tinted gel upwards to set.

Choosing a shade: if your hair is black or dark brown, as it is for most of Pakistan, a soft dark brown usually looks more natural than pure black. Light brown hair suits taupe; very dark brows can go one tone lighter than the roots.

Brow products for oily skin

Oil on the forehead breaks down pencil and powder, so brows can fade by afternoon in summer. Blot or mattify the brow area first with a little face powder, choose waterproof or long-wear pencils and pomades, and always finish with a brow gel that sets firmly. If your T-zone shines heavily, a light layer of eyeshadow primer through the brows before filling also improves wear.

Brow products for dry skin

Flaky skin in or around the eyebrows is common in winter, after harsh face washes or with hard water, and it can make pencil look patchy. Use a gentle cleanser, apply moisturiser through the brows at night and avoid scrubbing the area. Creamy pencils and tinted gels sit more smoothly on dry skin than powders. If the flaking is persistent, itchy or greasy-looking, see a dermatologist, as it can be a skin condition rather than simple dryness.

Brow grooming for men

A clear brow gel brushed upwards is the easiest grooming step for men. It tames long or unruly hairs without adding colour, and it lasts through a hot workday. Trim only the very long hairs and avoid over-plucking the shape.

Best brow products in Pakistan: what to look for

Our brow range is being restocked, with new pencils and gels on the way. Until it arrives, look for a fine tip for natural strokes, a built-in spoolie, a waterproof or long-wear claim for summer and a soft brown shade rather than harsh black. You can also browse our current bestsellers.

Brow pencil and gel price in Pakistan

When new stock lands, every brow product will show its live amount on the product page. Adding a pencil or gel to your basket makes it easier to reach Rs. 6,000 for free delivery, while orders over Rs. 8,000 also earn two free gifts.

More eye makeup

Complete your look with eyeliner and pencils, mascara, eye lashes and eyeshadow and primer, or browse the full eyes and makeup collections.